Entrepreneurs Should Not Lose Themselves In The Idea Of Entrepreneurship.

Myth 1: Technology supremacy

No matter at home or abroad, entrepreneurs often say to VC: "my technology is the best, and my technology is unique in the world."

However, VC investment is not only about technology but also marketing and management.

In 1980s, the Apollo computer was better than the SUN technology, and who won it now? Or SUN, the market, not the technology.

Therefore, marketing and management are equally important.

Many people ask, "our technology is the best, why don't you invest?" here, VC does not invest but invest in high growth enterprises.

High growth includes many kinds, not only in terms of technology, but also in other ways of value-added.

In the situation of the Internet, many areas of the project are just looking for a "leader". After finding the "leader", they find good people and money, so that they can do a lot of mergers and acquisitions.

VC is pursuing high growth, and ultimately achieving the maximization of capital gains. They do not advocate high technology unilaterally, but also value the real market oriented companies.

Therefore, entrepreneurs with technological advantages must also attach importance to management and marketing.

The other extreme of technological supremacy is self preservation.

It is often seen that some inventors are looking for investments with a lot of invention patents. But when investors have the will, they have to talk about sky high prices, unwilling to compromise and share, and ultimately they can not get investors' investment.

As we know, today's era is the era of rapid development of science and technology. If a new technology can not be converted into productive forces in time, it will be eliminated by the updated technology.

Myth two: "my company is all I have."

Some domestic entrepreneurs still do not want to find competent people to work together to start businesses.

In order to grow and develop, we must have strong management. The most fundamental point is that the ownership and management rights of enterprises must be separated and clearly separated.

But in Chinese people's minds, there is a complex of "eating alone", "my company is all I do", and I do not know how to cooperate and share.

This is the "big taboo" of entrepreneurship.

Why are enterprises in Zhongguancun not doing a bit larger? They are slightly bigger and fission? The root is that people do not have the idea of "joint efforts to make bigger cakes".

An entrepreneur once deeply regretted, said: "the fault is that the shares were too heavy at the beginning, and the people who came in did not come in, so the enterprise is still a piece of cake now."

Misunderstanding three: emotional pcendence contract

Many start-ups are made up of friends or classmates. Some of them are funded by one person, but they are acquaintances at first.

Because they are very familiar with each other, they often work with their former feelings in their early days, ignoring the contract arrangement of "first villains after gentlemen".

This kind of "heavy emotion, light contract" working relationship, with the growth of entrepreneurial enterprises, contradictions and problems will gradually exposed.

For example, many entrepreneurial alliances seldom mention how much remuneration or reward is relatively small, but with the growth of business performance, some entrepreneurs are still very anxious because they consider the company's finances very tight. Some entrepreneurs have deliberately acquiesced in the salary standards set up on the basis of emotion initially because of Yu Shoucai, and some entrepreneurs have proposed a long term equity allocation plan.

If this problem is not solved, it will inevitably become the root of the low efficiency and the separation of the team in the future.

Misunderstanding four: "business needs capital"

Yes, entrepreneurship requires capital, and it is hard to start a business without capital.

Some people are always thinking that to start a business, we must first raise enough capital.

But where is the capital? There is a shortage of funds in the commercial circle. Bankers are less than billions of dollars in positions. Entrepreneurs lack hundreds of millions of dollars in project funds, and small shops in alley shops also need to borrow a thousand or eight hundred turnover. Lack of funds is not an absolute obstacle to starting a business. You can start small businesses that don't need a lot of money or narrow down your business plan, or you can split it into several pieces.

Also, "capital" is not equal to capital, it can be your ability, your personal credit, your wisdom, your courage.

In short, you can always find a way to do business first, and the key is to act.

How much money did Han Gao Zu Liu Bang have when he "chopped the White Snake uprising"?

Misunderstanding five: "when the idea is good, start business."

A really good idea often happens when we struggle with the idea that we are not good enough.

Do we have to abandon our aspirations to start businesses just because of some common ideas? The so-called good idea must be proven by market validation. Since our knowledge and experience are increasing every day, our business vision is, of course, often needed to be adjusted, amended, supplemented, and innovating.

Therefore, when other conditions have eyebrows, even if our business concept is not so prominent, we can still choose to start our business on the same level and fair competition.

The key to success lies in practice. If everything is conceived and started again, the day lily will be cold.

Misunderstanding six: "my popularity is good, I can definitely become".

Many people leave the government to start their business in the sea. One of the important reasons is the confidence of "I am good at people, I can definitely become".

Indeed, good people are the necessary qualities of success for all successful entrepreneurs. It is hard to imagine that a person with bad interpersonal relationships can succeed in business.

"Good popularity" is the most valuable resource for entrepreneurs.

It is like a double-edged sword, used properly, invincible, inappropriately used and deserted.

Some entrepreneurs, because of superstition "good affinity", have been trying to get close to each other all day. They are trying to get some funds from the government departments. They have not focused on the company's main business development and management. They have forgotten the advice of "relying on the market instead of the mayor".

The other extreme is, "I have nothing to do with it. It's hard for me to start a business."

Must we have a relationship before we can start a business? Before Zhu Yuanzhang founded the Daming Dynasty, he used to be a little monk with four sides. His parents and brothers and sisters were starved to death. How much did he have at that time? There are only two kinds of relationships in this world: one is congenital, and the other is the relationship between parents, brothers and other relatives and friends, such as the relationship between the son of a father's friend and you. This is what you are born with. You can't hide from it. One is acquired, such as classmates, comrades in arms, colleagues, friends, collaborators, competitors, etc., which you can create and choose.

So it's not that you have nothing to do with it, but that you haven't discovered your relationship resources.

This is an era suitable for personal entrepreneurship. However, the flooding of all kinds of experience is easy to get lost in the misunderstanding of entrepreneurship.

In fact, this is also a good test. If your will is not enough to support you to break through the confusion, then your road will be more and more difficult. On the contrary, a qualified entrepreneur should be able to achieve his goal in order to make a real sail in the wave of entrepreneurship.