Trafford Clothing: Past Fashion No Longer

"Zhuo Fu" dress was once familiar with and loved by the people of Zhuhai, especially "Zhuo Fu" shirts and sportswear. It became one of the fashion and popular brands in the mid 90s of last century.

However, when talking about "Zhuo Fu", the young people are now at a loss.

During the interview, a few high school students remembered that they had passed the school uniform made by Zhuo Fu company in primary school.

"Zhuo Fu" as clothing brand, gradually decline.

According to the press survey, Zhuhai Zhuo Fu import and Export Co., Ltd. was founded in 1992. After years of development, it has gradually formed a diversified enterprise group, which is dominated by clothing, including international trade and real estate. It has been well-known in Zhuhai for a long time.

"Zhuo Fu" once attached great importance to the promotion of famous brand strategy, became a famous brand enterprise famous for a while, and enthusiastically supported the national sports cause.

Zhuo Fu clothing was named "China's ten largest brand" shirt, its sports series became the designated clothing for many national sports events, and represented the Chinese famous brand to participate in the Paris International Fashion Festival.

"Zhuo Fu" clothing has become a household famous brand.

In Zhuhai, there are more than 300 garment and apparel enterprises in the same period as "Zhuo Fu", of which more than 40 take the road of brand management.

Such as "wemman" women's wear, "Casso" fashion, "color blue generation" fashion, "Zhuo Fu" sportswear and other brands, in that year in the domestic market has considerable popularity and competitiveness.

Zhuo Fu's clothing is unique in middle and high class men's sports, casual wear and formal dress.

Fashion trends are more than waves.

Clothing companies in that year survived and grew very little.

In the past, reporters can find "Zhuo Fu" clothing production workshop in the third factory building of Zhuo group building in Chui Zhu industrial area.

Mr. Lin, director of the factory, told reporters that the company used to be Zhuo Fu Uniform company, mainly to produce companies, factories and specific industries.

Through bidding, he has undertaken the production of uniform for primary school students in Zhuhai.

At present, the factory has been restructured for many years.

He also told reporters that the overall situation of Zhuo Fu enterprises can be further understood to Zhuo Fu brand promotion company.

Reporters learned through functional departments "Zhuo Fu" group contact mode, and to the enterprise staff Miss Li understand "the famous trademarks have been canceled" matters.

She said that because the company's main business has been adjusted in recent years, the clothing industry has become a major business.

The production scale and market share of Zhuo Fu clothing have been reduced.

Since all conditions are not in conformity with the regulations on the identification and management of famous trademarks in Guangdong Province, the "Guangdong famous trademark" of Zhuo Fu clothing has expired and has not submitted a renewal application.

Subsequently, reporters in the people's East Road Lake Bay area is not easy to find a "Zhuo Fu" store.

There are not many kinds of clothes on the shelves, but the main business is "Zhuo Fu" shirts, sports and casual men's wear, and the business is relatively light.

Source: Zhuhai Special Zone Daily