Sports Shoes, World Cup, Marketing Tactics Are Various.
The nineteenth football World Cup is due to start in South Africa on the 16 th of this month.
The same is the four year international large-scale event, the world cup may be no less important than the Olympic Games worldwide. However, the Quanzhou sports brand, which experienced vigorous Olympic marketing in 2008, was in a desperate mood in the face of the world cup.
However, the shoe companies are using the world cup to attract eyeballs.
Join FIFA
stay
Quanzhou
motion
brand
The involvement of wild force in World Cup marketing is rare.
After more than a year of negotiations with Asian operators of FIFA (FIFA), wild power finally became the operator of the 2010 official tournament store in South Africa.
Lin Shaoxiong, President of wild sports (China) Limited, introduces two aspects of cooperation with FIFA.
On the one hand, wild power is the general agent of FIFA China, acting as a clothing and souvenir under the FIFA brand.
On the other hand, the wild power will be the official agent of the 2010 World Cup in South Africa. Its exclusive store can display and sell FIFA products, and there will also be wild products in the FIFA stores in China.
Lin Shaoxiong believes that for FIFA, China, a market with strong purchasing power, can not be ignored.
Compared with NBA's success in the Chinese market, the world cup has not yet made big money in China.
This time, they hope that wild power can become a driving force for FIFA to pry the Chinese market.
This year, the wild force will open a "wild FIFA" store in the first tier city. The store will display the shrinking model of the Hercules cup, the lovely South Africa World Cup mascot, and the other FIFA brand licensed products.
Lin Shaoxiong introduced FIFA Asia.
Operator
At the beginning of the negotiations, they did not care about this cooperation. But with the intensification of the global financial turmoil, the prospect of the first-line sports brand in the world was gradually not optimistic. The sincerity and the proposal of the wild force were very attractive. Eventually, after a year of negotiations, the two sides achieved hand in hand cooperation.
He said that as a later brand, the wild force could not imitate Anta and XTEP to take the old road. The wild force needs to have its own breakthrough point. The biggest advantage of cooperation with FIFA is that it can directly use the relevant logo of FIFA at the terminal. This kind of cooperation, which is perfectly justified and authorized by FIFA, is totally different from the practice of "edge ball". It will effectively enhance the brand value of wild power.
Competition with Nike
Compared to the low profile during the Beijing Olympics, del Hui is a high-profile appearance on the eve of the world cup in South Africa.
In this year's CCTV World Cup gold resources tender meeting, del Hui won the golden time with a price of nearly 30 million yuan.
For nearly 30 million yuan to pay, why do the vice president of del Hui feel "very valuable".
Because Nike also won similar appearances at about 30000000 yuan, which is equal to del Hui.
Why bother to say that when the Beijing Olympic Games were put into various Olympic Games, there were too many brand names for the Olympic Games. If the enterprises invested more at that time, they would not be able to show the bright spot of the brand. During the world cup, most brands did not have big moves. This is the best opportunity for del Hui to show himself.
In fact, in the sports brand of Quanzhou, del Hui is the first brand to be allied with football.
As early as 1999, when the Chinese football league tournament was in full swing, del Hui took the lead in signing the Chinese Footballer of the year, Su Maozhen, the best player of the Asian Football Association.
Special music video
During the world cup, another popular sports brand XTEP was added to advertising.
As early as last year, XTEP moved ahead with the advertising resources during the world cup.
At the beginning of this year, after XTEP sponsored the Premier League Bermingham club, soccer has become another fashion movement for XTEP to "play". The world cup marketing event, XTEP certainly will not be absent.
- Related reading
- neust fashion | Short Jacket + Tight Pants Show High Winter Wear Just Fine.
- Fashion posters | Winter Jacket With Dress, Elegant And Feminine Is Indispensable.
- Star wardrobe | Xue Xiu Wears A White Coat. The Original Temperament Can Be So Outstanding.
- NOTICE | Pay Attention To Ren Ao Technology Public Number Can Also Make Money Do Not Believe You Try.
- Professional market | Chemical Fiber Textile Raw Material Industry Needs New Blood.
- Standard quality | GAP'S Many Batches Of Garments Are Unqualified Due To Fiber Content.
- Leadership Forum | Zhang Yong Talked About The Trend Of Combination Of Internet And Commerce
- quotations analysis | Polyester Staple Market Consolidation And Wait-And-See Atmosphere
- Market topics | Domestic Cotton Spot Market Is Weak And Scarce.
- Fashion item | Woolen Coats And Classic Clothes Make You Look Beautiful And Thin.
- Brother Machinery Improves Strategic Lifeline After After-Sales Service
- Green Color Cotton: Healthy, More Environmentally Friendly
- Stone Lion "Garment Dyeing" &Nbsp; Costume "Sniper Battle"
- Sichuan'S Clothing Export Volume Ranks First In The Southwest In 1-4.
- Domestic Shoe Enterprises Outbreak "Fast Fashion" Mode
- The World Cup Marketing Clothing Is The Comprehensive Strength.
- Shishi Xinsheng Has Produced New Patterns By Technological Innovation.
- Po 2010 Mergers And Acquisitions
- Chuang Yi Shoes, Xiang Da Ceramics And Other Enterprises Failed For Two Consecutive Years.
- Haining Textile Machinery Quality Wins Market Reputation