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    Entrepreneurial Story: The Success Of Borrowing

    2010/6/3 18:13:00 30

    I know an entrepreneur. His success is based on eight simple words: getting out of the sea by boat and making a fortune by partnership.


    After graduating from school, he attended the Guangzhou export commodities fair with his manager.

    He is the plator and the manager is the boss.

    On that day, Korean customers asked if they could produce a plastic coated valve like bag.

    The valve pocket has a feeding port on top, and can automatically seal and print beautifully after filling raw materials.

    At that time, this kind of bag was becoming popular in the international market, and only a handful of manufacturers in the country could produce and sell at a high price.


    They are carrying traditional plastic bags.

    The manager is sorry to say that he can't supply.

    Korean customers heard a good time and asked when they could see the samples.

    He thought, let the customer see the sample second days in the afternoon and take the quotation.


    After the customer left, the manager worried and said, "you boy, you are so brave.

    We don't produce this. What do you show your customers? "

    He smiled confidently.


    Originally, during the exhibition, he searched the whole exhibition hall by carpet, and found that a colleague could produce, but the location of the booth was very partial.

    The Korean customer just left. He immediately talked to the colleague, and the two sides signed the order of nearly $800 thousand.

    By borrowing products, we revitalize the two enterprises and achieve a win-win situation.


    Then he took the "acting" status as the merchandiser, and the director of production went into the workshop to find out the whole process of the German imported equipment.

    He urged the factory director to use existing liquidity and bank loans to buy new equipment in time.

    Three years later, according to the sales commission, he received nearly 250 thousand yuan bonus from the factory.


    Later, factories along the coast could also produce such equipment at a more affordable price.

    He resigned resolutely, and raised funds with several like-minded friends. He found a client from Taiwan, and set up a joint-venture company from the other side. Through the sale network of the other side in the international market, he made use of the advantage of low cost of domestic equipment and quickly occupied the international market, and the sales volume reached 5 million US dollars.

    By borrowing capital, he realized a leap from a salesperson to a joint venture.


    Later, he worked with universities to teach "borrowed" technology to "brain", and developed dozens of proprietary technologies, and firmly occupied the commanding heights of the market.


    Speaking of success, his experience is that people are not omnipotent. Borrowing is good at finding suitable partners and combining the advantages of all parties so that each other can get tangible benefits.

    In this way, we can continue to generate more business opportunities.

    Just like the slogan: "Hello, everyone is really good."


     

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