Shandong Qingdao Footwear Industry Relies On Exhibition To Make Big Market.

In the wake of the international financial crisis, shoe manufacturers are ushering in the spring of production which is in short supply.

In May alone, there were 107th orders from the shoe manufacturers at the Canton Fair. After that, China Dongguan international shoes exhibition and shoe machine fair ended successfully.

Because of the abundant orders, many shoe factories have raised the order price by one to 20%, plus the dust settled in the anti-dumping cases of leather shoes, and the demand market for leather shoes has been rising slowly.

Based on this, the island city shoe companies have joined the army of pformation and upgrading.

Large enterprises are planning to modernize and diversify traditional industries, and SMEs are seeking win-win cooperation based on their own advantages.

Shandong accounted for three of the 4 shoe making clusters in Qingdao, and in the past 2-3 years, the local government plans to build Jimo's blue village into the largest shoe capital in Jiangbei.

Throughout the Jiangbei market, Qingdao footwear industry is booming.

Leading enterprises plan pformation

As a traditional industry, leather industry is accelerating the pformation of growth mode, and it is urgent to rely on industrial design and technological innovation to achieve industrial pformation and upgrading.

At the end of May, Hengda Group became the first batch of 3 enterprises in Qingdao to be awarded the "industrial design center" of Shandong, together with Haier and Hisense two national brand enterprises. This is another important R & D platform for Hengda Group, which is the only "national accredited enterprise technology center" in leather shoes industry. It has also become another important engine for leather industry to accelerate pformation and upgrading.

Wang Jiwan, chairman of Hengda Group, said: "this is the first industrial design center in Shandong Province, which has further boosted the confidence of Hengda development. We will rely on this new platform to respond positively to the policy of" pferring mode and adjusting structure ", strengthening industrial design capability, and promoting the pformation and upgrading of leather shoes industry.

Relying on the R & D platform of "national accredited enterprise technology center", Hengda invested 5.6% of its revenue into R & D work every year, and established and improved the incentive mechanism for innovation.

It has introduced high-end research and development systems such as 3D CAD shoe design, and has intensified cooperation with industry and research institutes with internationally renowned brands and national professional research institutes.

At present, Hengda has declared and authorized 610 national patents, and has participated in 39 national industry standards. More than 150 products (Technology) have been awarded provincial or national awards, and the results of innovation have ranked first in the industry.

And the star group, which is the same as Hengda, is

Small and medium enterprises seek financial support

According to statistics, the output of leather shoes in blue village in Jimo, Qingdao has exceeded 100 million pairs in 2009, and the output value has reached 5 billion yuan. The town has 2 famous trademarks of Shandong and Qingdao, more than 200 registered trademarks, 200 production lines, 30 large scale enterprises, and sales of products occupy more than 1000 markets nationwide.

After thorough investigation, the town leaders found that the shortage of funds has become an obstacle for enterprises to become bigger and stronger. In recent years, the town has implemented the "retreat from the village into the garden", and most of its funds are used in building factories, resulting in a shortage of equipment renewal and liquidity.

In order to effectively solve this bottleneck problem that restricts the development of enterprises, the town actively communicates with the financial sector to win their financial support for the footwear industry, but because most of the shoemaking enterprises are leasing the premises of the factory building, they do not conform to the mortgage conditions and are "shut out".

After understanding the situation, Minsheng Bank took the initiative to contact the local government and enterprises. Based on the 3 months of on-the-spot investigation, it made the "tailor-made" for the blue village footwear industry. In Qingdao, it pioneered the "three joint guarantee" new lending mechanism, which undoubtedly injected new vitality and vitality into the shoemaking industry of the town.