Transforming The Mode Of Economic Development: China'S Creation

Changing the mode of economic development is the most critical year of China's economy. How to turn and how to turn it? We invite famous economists such as Li Yining to visit the Pearl River Delta, the Yangtze River Delta, the Bohai rim, the central and western regions and the Northeast China.

The first stop came to the Pearl River Delta.

Made in China is one of the most important signs of China's rapid economic growth.

However, the international financial crisis in 2008 brought severe challenges to China's manufacturing. Especially in the southeast coastal area, many export processing bases, which were used to earn a small profit from overseas orders, fell into freezing point for a time.

For them, it is the most realistic and urgent way to pform the way of economic development and reach the high end of the global industrial chain as soon as possible.

In twenty-first Century, China, known as the "world factory", is already a global processing and production center. It has a certain leading role in production, but we are in the low end of the global industrial chain for a long time, but the trade dominating power is far away from us.

Since the financial crisis, China's manufacturing has shown some hidden troubles.

To achieve the leap from manufacturing in China to China, we are clearly on the way.

In the core area of the Haixi District, 53 listed companies gathered in the Quanzhou Bay area, forming a textile and garment industrial cluster with a production value of nearly 200 billion yuan.

For example, dozens of famous brands such as famous Anta, PEAK, nine herd king, and 31st degree are all in Quanzhou. The road they have gone through in the market competition of the survival of the fittest may tell us: in today's economic globalization, we should not be concerned about how much China has made, but what China is manufacturing, and what exactly does the value label of "made in China" mean? {page_break}

I. crisis and opportunities

In May 7th, the Quanzhou municipal government's listing office was listed.

As a unique government agency in Quanzhou, the listing office has been an informal presence. It plays an important guiding role in the process of listing more than 50 enterprises and creating many famous brands.

Liu Shuqing, deputy director of the listing office, told reporters that more than 10 years ago, there were only factories and no brands.

Liu Shuqing, deputy director of Quanzhou listing Office

Liu Shuqing: textiles, shoes and clothing, these enterprises from the initial contact with Hong Kong and Macao, driven by overseas Chinese capital development, this stage low-level labor-intensive way, because the threshold is relatively low.

After more than 20 years of development, Quanzhou Bay has formed a complete industrial chain and huge industrial cluster from spinning, weaving, dyeing and finishing to clothing production.

Before the financial crisis, there were more than 8000 textile and garment production enterprises in Quanzhou, employing about 500 thousand people, with an annual output value of over 100 billion yuan, accounting for 10% of the country's total output.

In 2008, the international financial crisis spread to the southern coast, and some enterprises with low profit margins fell first.

Fujian Quanzhou has also been strongly affected, and 20% of enterprises have implemented "merge" and "turn", and many well-known brands have also been hit.

Nine Mu Wang is a well-known local large enterprise. It has developed to thousands of workers on the production line, but it has encountered difficulties before recruiting workers.

Lin Congying, chairman of Klc Holdings Ltd

Lin Congying: so the original plan was to increase one thousand people, only more than 700 people were enrolled.

The shortage of migrant workers has hit many labor-intensive enterprises in the southern coastal areas. The well-known enterprises such as nine Mu Wang have not recruited enough workers, and some small businesses can imagine.

Lin Congying, chairman of nine Mu Wang, led reporters to visit his factory.

He told reporters that this production pants production line, is now the most advanced production line.

He praised the skilled and deft workers on the assembly line.

But he began to sigh again.

Because labor is becoming increasingly scarce, the more dependent on labor, the harder it will be.

He told reporters that enterprises must be pformed, and the financial crisis prompted him to think more long-term.

Lin Congying: the financial crisis for our enterprises, or for our Chinese enterprises is a great opportunity, why? We use this time to constantly adjust, continue to upgrade, and constantly look at the strengths and weaknesses of our enterprises, including our core competitiveness.

Lin Congying seized the opportunity of the financial crisis and bought a lot of technical equipment, thereby improving labor efficiency and reducing labor dependence.

Lin Congying: like these, they are all automatic. Some machines after cutting are originally artificial, and now they are replaced by machines.

Lin Congying's goal is to pform his own business as soon as possible and pform from labor-intensive to technology intensive.

The upgrading of manufacturing level can be achieved with high technology.

Lin Congying: in the whole manufacturing process, we can improve the efficiency of every person and every day.

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Reporters then came to another famous company in Quanzhou, sports brand XTEP.

Liu Qingxian, vice president, led reporters to see a person in the excitement zone.

Reporter: where do you come from?

Designer: Seoul.

Liu Qingxian: Seoul, right? Seoul.

The original reporter saw a few days ago that XTEP had just introduced the chief designer of Korea.

The designer has a variety of fabrics and colors on his desk. He will be more bold in coloring colors and styles for XTEP's fashion sports products.

Liu Qingxian, vice president, told reporters that the financial crisis has caused an impact on the domestic textile and garment industry, and everyone is trying to change the way of development.

But the financial crisis has caused more market and employment problems to some foreign countries and regions. XTEP took the opportunity to start attracting large numbers of international talents.

Liu Qingxian, vice president of XTEP China Ltd.

Liu Qingxian: we will introduce more talents, such as Hongkong, Taiwan, Japan and South Korea. We have three dials, Korean, Japanese and native. These three matches are mutually compatible. So Koreans are very sensitive and sensitive to the whole color. So what the Japanese say, he is very good at the whole quality of this technology.

Liu Qingxian told reporters that before this, XTEP was only a small supporting role in the international industrial chain, and now it was important to take the opportunity to seize the financial crisis to integrate international resources.

In fact, they began to pform their brands 4 years ago, and for a long time they were doing OEM production.

Liu Qingxian, vice president of XTEP China Ltd.

Liu Qingxian: throughout Jinjiang, our entire product, including the entire supply chain, is more suitable for foreign trade products and border trade. In the beginning of 86 years, we should have done more than 10 years.

Liu Qingxian told reporters that because of the low threshold of OEM processing, there were more than 8 thousand enterprises in Quanzhou Bay, and hundreds of thousands of people jointly engaged in garment production.

It looks very prosperous, but everyone earns hard money.

Liu Qingxian: do not make money, but with quantity, quantity to fill the whole benefit, to win the volume, because it has a large OEM, relatively single, better manufacturing, better do.

With the advent of the financial tsunami, small fish and shrimp were first washed up on the beach, and the low-level OEM production mode finally had no way to go. A group of small businesses with low value-added export and no independent purchasing power were withdrawing from the market.

For export enterprises settled in US dollars, the sales profit margin of the textile and garment industry will drop by 2% to 6% when the RMB exchange rate appreciates 1%.

The impact of the financial crisis made Xu Gang, Secretary of the Quanzhou municipal Party committee, worried about the future of Quanzhou's clothing industry cluster.

Xu Gang, Secretary of Quanzhou Municipal Committee

Xu Gang: land resources are scarce, other main raw materials are scarce, water resources are also tense, the energy of the ecological environment is very limited, fragile, and can not afford to toss, etc., with our situation, labor costs continue to push up, and the proportion of traditional industries of products is relatively high.

How to adapt to the changes of the economic environment and find a breakthrough under the impact of the financial crisis? The large scale labor-intensive industries in the southern coastal areas are facing enormous development bottlenecks. Transformation is the only way.

Xu Gang: it is a good thing for it, forcing it to turn, forcing it to speed up pformation, a compulsion, a compulsion in the market, this is mainly a pain to this extent, but it has thoroughly alerted everyone, including entrepreneurs, and let officials see clearly that no change can not be done.

Two. Gene mutation in Enterprises

Twenty or thirty years ago, many Chinese enterprises started as foundries, which can be said to be at the weakest part of the industrial chain. With the discovery of huge interests in the industrial chain, these enterprises began to imitate and create their own brands.

The economic environment is constantly changing. They also constantly adjust the company's organization and marketing methods, and products are constantly upgrading.

Eventually they grew from a small business to a large listed company both at home and abroad.

Their growth once again proves that change is the way to survive.

As early as before the financial crisis, many enterprises in Quanzhou had experienced a similar survival crisis. When the famous brand Li Lang did not own the brand, it was once on the verge of bankruptcy.

Wang Liangxing, President of Li Lang (China) Co., Ltd.