The Reputation Is Far From &Nbsp; Hunan Red Bean Red Shoes City "Red" All Over Hunan.

On June 18th, the red bean and red shoes chain supermarket was established in 2001, and its headquarters is located in Zhuzhou, Hunan.

Up to now, the stores have spread to fourteen counties and cities such as Yueyang, Changde, Yiyang, Zhuzhou, Loudi, Shaoyang, Yongzhou and Zhangjiajie. By the end of March this year, red bean has more than 30 stores, including 17 shoe cities, more than 10 garment cities, and more than 1000 employees, with a total business area of more than 15000 square meters.

Red bean has always been adhering to the principle of "putting people first, working hand in hand with customers, reducing the cost of living", and always believes that "only when consumers get tangible benefits, can the interests of operators be maximized".

With the increasingly fierce competition in the footwear industry, the company has also stepped up its management efforts, constantly improved and improved the functions of various departments, expanded its management team, and continued to increase its business performance, achieving a sales volume of 160 million yuan in 2009.

In an interview with reporters, Luo Tiegang, chairman of red bean red, repeatedly stressed that only by constantly pursuing perfection and satisfying customers can we ensure the sustainable development of our cause. This year, the company will integrate more excellent brands and suppliers on the basis of 2009, intensify development efforts, and improve service quality, and continue to "strengthen the management of terminals" with the concept of "quality and low price, good faith management", and strive for more steady development of retail chains.

Industry competitive advantage Rating Scale (maximum score 5 points)

Location: 4 points

Red bean red shoes city currently operates more than 100 brands such as Hua Nai, Dian Dian, Sast, Josini and so on, with the majority of the two or three brands in the country. Although the positioning is low and medium, the shoe city has been doing well in the brand terminal image, whether it is the brand of sports shoes or the brand of leather shoes.

In terms of market positioning, red bean red is more distributed in the two or three line market at this stage, because in this market, there are larger scale groups with moderate consumption ability, such as working-class and farmers, and these are the mainstream target groups of red bean red.

Although the current management area and resources of red bean are mainly concentrated in the county-level city, the company is aware of the long-term planning of the company. The company is working hard to lay a good foundation for the development of the mainstream city step by step.

Price: 5 cents.

The price of all goods in the red bean red shoes is checked by the special person, and there are strict related systems to check it.

From the two slogans, we can clearly see the price line of red bean red.

"The same city price" is to allow customers to enjoy the same discount no matter which store they shop in red bean. It is proposed that the purpose of reducing the cost of living together with consumers is to maximize the benefits of customers.

In order to drive the whole shoe city sales, red bean red will also have appropriate promotional activities on the basis of parity, but the price is discounted, the quality is not discounted, the fashion is not discounted, and it is always based on meeting the needs of consumers, so that they can buy the real value products.

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Service: 4.5 points

Nowadays, the market competition is more and more intense, and the price war is becoming increasingly fierce.

In addition to taking the parity route, red bean also attaches great importance to the quality of service, and fully implements fine and humanized services. It not only starts with service attitude, service quality and service environment, but also establishes VIP service system.

In terms of service attitude, red bean red requires all employees to be sincere and entertain guests. If they encounter problems, explain to them patiently, never allow employees to have disputes with customers, organize regular training of purchasing agents, form a good service system, and create a stronger service team.

In addition to the store service, red bean red is also strict in after-sales service. All after-sales service personnel must diligently study and repair the ironing technology, constantly improve their professional level, and strive to satisfactorily solve the problems reflected by customers, especially in repairing shoes, and resolutely put an end to customers' repeated trips to repair shoes.

In the red bean red view, the reputation of the people is the "golden cup" of shoe city. Because of this, the loyalty and turnover rate of the shoe city are very high.

Management: 4.5 points

The existing management team of the company is basically an old employee who has worked in the company for many years, and the core management personnel are the backbone force to follow from the early stage of entrepreneurship.

They have great contributions to the company's loyalty and sense of belonging and performance, and more importantly, they have no sense of exhaustion for the company, because the company pays more attention to the training and promotion of the old staff under continuous promotion of new people, so that they can constantly recharge and upgrade themselves while giving full play to their existing advantages.

In terms of team management, red bean is mainly used in the following ways:

1, different stages of training for employees: from internship staff to store manager, the company training department will carry out different in-depth training in various aspects such as company system, company culture, professional knowledge of goods, sales skills and management capabilities in view of the actual needs of the stage.

2, follow up training: in addition to careful training, the company's human resources department will also conduct regular training and follow-up to all stores, spot check and assess training knowledge points, conduct on-site customer paction drills and so on.

3, promotion assessment: setting up the promotion assessment standard, promotion personnel will also have a regular internship term, so that can effectively solve the store personnel reserve and management personnel promotion and other issues.

4, advocate family and school management: in the mind, we strongly encourage employees to love and work well, so that their personal goals can be closely integrated with the company's vision, and cultivate their sense of belonging and team cohesion. In daily work, we can mobilize the enthusiasm and fighting spirit of employees through various competitions.

In this way, employees actively participate in the company's party, at the same time, loyalty to the company has also been improved.

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Environment: 4 points

The continuous improvement of consumption level makes customers not only focus on the brand itself, but also pay more attention to the shopping environment. Although the red bean is located in the two or three level market, the shoe city is generally located at the local first-class port, so as to meet the consumers' convenience shopping requirements to the maximum extent.

In addition to having a good face, red bean red pays more attention to "Li Zi". Creating a warm and comfortable shopping environment is always advocated and practiced by the company. Even during the maintenance period, it is necessary to keep the store clean and clean.

In red bean red, comfortable seats, warm tea and all kinds of newspapers and magazines, let customers relax their tired bodies during shopping.

And this environment is also more convenient for red bean red to understand customers and understand the needs of consumers.

Culture: 4.5 points

Constant pursuit of perfection is the corporate culture that has always been advocated by the company.

In the world, the only thing that remains unchanged is change. If we are not to be engulfed in a competitive market, we can only choose to "change" and constantly pursue better.

"Red bean red" persists in conveying the cultural concept to every employee. "You have the ability, I have stage, the curtain of life stage is open to you at any time, the key is to see whether you are willing to perform or choose to avoid". The company is building a platform for every employee at all times.

Luo Tiegang, chairman of the company, often goes abroad to learn advanced culture to enhance the strength of himself and his team. He thinks that only by means of all rivers and streams, making the past serve the present and making foreign things serve China, can we absorb the essence of different cultures so that we can stand tall, see far and do well. Only in this way can we straighten out the management system and make the departments develop healthily and orderly.

In the future, red bean will speed up market expansion in terms of service quality, product mix and innovation mechanism, and strive to provide consumers with new and better products and services.