Shishi Shoe Enterprises Stride Into "Youth War Tide"

The introduction of young brands, heavy funds to hire international designers, shoes and clothing enterprises integration, to achieve standardized and standardized management.

In today's fierce market competition, Shishi enterprises always keep abreast of the trend of the times.

Every brand and every product has its own position. Many consumers define the age of the rich and the bird shoe consumer group at 35-50 years old. The workers who come to Shishi are always used to bring a few pairs of rich and precious bird shoes to their elders. But from the second half of this year, while this trend continues, the young consumers have another choice -- anywalk, the young brand of this year's group.

"Old cow" eating "tender grass" is the necessity of enterprise development today in the subdivision of consumer groups.

Xu Shi, head of a local advertising company in Shishi, believes that the emergence of anywalk is a necessity for the rich and famous brands to change and keep up with the trend.

It is understood that the company maintains a good cooperative relationship with the brand enterprises such as rich birds, sheni, and nine Mu Wang.

At present, the sales volume of BELLE and its many sub brands, such as Teenmix (Teenmix), Tata (HERS), BASTO (Senda) and Senda, occupy the absolute share of the whole women's shoes market, followed by Daphne. As for the men's shoe market, besides the rich and precious birds and wood woods, there are also famous brands such as red dragonflies, AOKANG, Kangnai and Sen da.

Numerous marketing experts have consistently stressed in their own marketing monograph that marketing has shifted from "guiding the market" to "market guidance" nowadays, and consumers are becoming more and more "picky" today. In order to make themselves invincible according to their requirements and products according to their preferences, many brand enterprises have realized this before the rich birds.

The seven wolves belong to one of the first garment enterprises to undertake market segmentation. They have launched an extended brand with wolves, Marc, Philippines, seven wolves, seven wolves, and so on. They launched their own attack on the city. Last year, when they listed in Hongkong, they announced that they would make a big money to build a sub brand L2 to enter the youth market, targeting 20 to 30 years old.

L2 held a 2010 autumn and Winter Conference in Shanghai, announces the listing of L2, and the new system was launched in June last year. The target consumer group is also younger, locating at the age of 22 -35.

It is understood that the rich birds' brand and the young anywalk consumers are positioned between 16 and 35 years old, and are suitable for advocating slow living people who slow down the pace of life, the "cochlear family" born for the Internet, and the "NONO race" who refuse to be stylized by the tide.

Opening up the new official website of the birds and birds group, anywalk and Fu Fu bird dress have been linked as a sub brand of the rich bird group.

"We hope that more enterprises will take this step and enter the" young battleground "and keep up with the trend of the times.

Mr. Chen said that this is not only a necessary process for the development of enterprises, but also a collective voice of young consumers.