Marketing Strategy: Ten Golden Techniques Of Clothing Display

Clothing display technology is a business operation skill that should be well handled by the shopkeeper and shop assistant. Reasonable display goods can play an important role in displaying goods, stimulating sales, convenient buying, saving space and beautifying the shopping environment. According to statistics, if the storefront can properly use the commodity configuration and display technology, sales can be increased by more than 10% on the original basis.

1. Thematic display

Set up a theme display method for clothing display.

Themes should be constantly adapted to meet seasonal or special needs.

It can make the store create a unique atmosphere, attract customers' attention, and then play a promotional role.

2, the overall display

The entire product will be displayed to the customers, for example, the entire dress as a whole, with human body models to be displayed from head to toe.

The overall display form can provide customers with overall vision and facilitate customers' purchase.

3, orderly display

According to the size of the shelf, determine the value of the length, width and height of the commodity, arrange the goods neatly, highlight the sense of the quantity of the goods, and give customers a kind of stimulation. The goods displayed on the regular display are usually goods that the store wants to sell to customers in large quantities, or because of seasonal factors, customers purchase large quantities and purchase high frequency commodities.

4. Random display

It is the method of random accumulation of commodities.

It is mainly applied to display special goods, it is to give customers a kind of "special sale is cheap goods" impression.

The display devices used in random display are generally circular or four angle netted baskets, and they also contain prompts for special sales.

5. Disc display

In fact, it is a change in neat display. It is also a sense of quantity of goods. Generally, it is stacked in a single style and arranged in order. The bottom of the carton with merchandise is cut into a tray and left behind, and then stacked up in a tray. This can speed up the speed of clothing display, and to a certain extent, prompt customers to buy in bulk.

6, positioning display

It means that certain commodities are not changed after they have been identified.

Products that need to be displayed are usually famous brand names. Customers purchase these goods with high frequency and large purchase quantities, so they need to be displayed in a fixed position to facilitate customers, especially the old customers.

7. Correlation display

It refers to the display of different kinds of complementary clothing.

With the complementarity of commodities, customers can also buy the next item when they buy a product.

It can diversify the overall display of stores and increase the probability of customers buying goods.

Its application principle is that commodities must be complementing, breaking the distinction between commodities and expressing the actual needs of consumers.

8, comparative display

The same goods are classified according to different specifications and quantities, and then displayed together.

Its purpose is to stimulate the desire to purchase by making use of the price differences between different specifications of packaged goods, so as to make it buy decisions because of low price.

9. Classified display

A display method based on the quality, performance, characteristics and objects of the product to display to customers.

It can facilitate customers to compare and choose between different colors, quality and price.

10, island display

There is no central display rack at the entrance, middle or bottom of the shop, and a special display booth is provided.

It enables customers to view the merchandise displayed in four directions.

There are many kinds of equipment on island display, usually with platforms or large net goods baskets.

Island display equipment can not be too high, too high, it will affect the entire shop's space vision, but also affect the customers from four directions on island display merchandise perspective.