The "Made In China" Short Board In The World Cup

At the world cup in South Africa, the "Chinese element" of the great people is the ubiquitous "made in China".

From the football World Cup, South African fans dedicated loudspeaker, purse, wig and wig, and even "special" condoms, "made in China" shows great beauty in the commercial feast of the world cup.

In sharp contrast, "Chinese creation" is rare in this feast.

A little football reminds us that changing the way to structure is not only related to long-term development, but also to the immediate profits of enterprises.

The world cup itself is a huge business opportunity. Chinese enterprises can do business in thousands of miles away from undistinguished details. This smart business mind is amazing.

South Africa is in the bridgehead of the African continent, displaying Chinese goods through the world cup and advancing into the entire African market. This is a good opportunity for thousands of Chinese companies who have been working hard to find more buyers and enter the African market in recent years. The long-term vision of Chinese enterprises is also admirable.

However, looking at the Chinese products that are moving into the world cup in South Africa, most of them are "made in China" at the low end of the world industrial chain, except for a few new energy products and air conditioners.

These products are low in technology and rely on a large number of hand-made products. Chinese enterprises have little profit.

Take the example of the purpura, its factory price is only 2.05 yuan, and gross profit is only 20 Fen.

Adidas is the football supplier of the world cup. They keep the most profitable football R & D and marketing links in the mainland and pfer the production links to China. For this reason, its production leader takes the raw material into account, which is "cost related" after all.

To put it plainly, they are looking at the cheap and abundant raw materials and labor force in China.

A strong footnote to this is that the special soccer in the world cup has been sold at a high price of 2080 yuan in the market, while the Chinese women workers who make soccer are at most 2300 yuan in overtime.

Reality tells us that Chinese enterprises, because of their lack of independent intellectual property rights and brands, can only work at the low end of the world industrial chain, and work for themselves with their own hard work. They consume our limited energy resources and pollute our environment to a certain extent. The workers pay more for their labor and some even pay for their health, but in the end they only get the smallest part of the value chain.

This tells us that the pformation and upgrading of Chinese enterprises, from the low margin intermediate manufacturing links on the smile curve, to the development and marketing links at both ends, and changing the "made in China" to "create in China", to create their own brands, and promote the pformation of the way to adjust the structure, seems to be urgent.

At present, the central and local governments attach great importance to the pformation of the development mode. The embarrassment of "made in China" in the world cup has given us a lesson.

Those governments and enterprises that think there is still room for extensive production and luck in pferring ways should wake up. Turning the way to adjust their structure and building their own brands is a way of Huashan's natural disaster. In the face of brutal market competition, the sooner the "tone" is pferred, the more active they will be and the more profits they can win.

At this world cup, some Chinese enterprises with independent technology and brand have set an example for us. But their thin bodies and lonely figures reflected by foreign companies remind us that there is still a long way to go to change "made in China" into "made in China" and that more enterprises need to join in.