Shoe Enterprise AOKANG Love Build Brand Growth

At the beginning of the year drought, now the rain is raging, and the land of gold and Guizhou is constantly suffering from natural disasters.

June 30th, Guizhou provincial Party auditorium.

After receiving the stipend of 4000 yuan, Luo Wei, a 08 grade pharmacy major from Guiyang Medical University, was relieved.

His parents are farming all the year round, and even if they meet a good year, the grain sales income is only 3000 yuan a year.

At the beginning of the drought, it was expected that a good price of rapeseed could not be collected.

On the same day, as Luo Wei encountered, from Guizhou University, Guizhou Normal University and other 9 universities in the province, 210 poor college students have won the Wang Zhentao Charity Foundation 4000 yuan per person, a total of 850 thousand love donation.

It is understood that Wang Zhentao charitable foundation is a leading private shoe-making enterprise leader of China, AOKANG chairman Wang Zhentao invested 20 million yuan, approved by the State Council and the Ministry of civil affairs of China, the first private private entrepreneur named private private charity foundation.

Unlike other charitable organizations, the foundation adopts a new concept: subsidized students should subsidize a poor student after work, and turn the fund into a "seed fund", so that the number of subsidized college students will increase exponentially.

Since its announcement in Beijing in April 6, 2007, there have been 11 relay relay activities in Chongqing, Wenzhou, Huanggang and Chengdu, and more than 2000 students have benefited from it.

Wang Zhentao's charitable foundation chose Guizhou as the first stop of the relay of love in 2010.

In the first half of this year, the land of Yunnan and Guizhou suffered from a drought that was hard to come by. In the early April, the total number of people affected by Guizhou alone reached 18 million 689 thousand, and the area affected by crops was 1 million 639 thousand hectares, of which 460 thousand and 200 hectares were destroyed.

Wang Zhentao was very worried when he heard about the situation. He contacted the Guizhou Provincial Communist Youth League Committee through his personal charitable foundation and expressed his wish to help the students in Guizhou.

Since then, many cold and cold students have submitted their declarations to the Guizhou provincial Party committee and jointly screened and identified the funding objects by the provincial Party committee and the Wang Zhentao charity foundation.

On the day of the launching ceremony of the theme of "good deeds and sunny days", a special figure appeared. He was the seed of love planted by Wang Zhentao Charity Foundation in Guizhou early in the year - Yang Xiu, a junior student in the quality and safety of agricultural products at Guizhou University.

He actively responded to the call of the foundation's "love relay". He served as vice chairman of the Youth Volunteers Association during the period of school. He organized and participated in 20 large and small public welfare activities, and went to the nursing homes and mountain schools to help the weak.

"I am very grateful to the Wang Zhentao charity foundation for helping me convey this gratitude to more people who need help. I think the foundation will definitely support me.

As Mr. Wang Zhentao said, "love is not charity, but also a kind of pmission."

At the ceremony, Chen Changxu, Secretary of the Guizhou Provincial Communist Youth League, also introduced the situation of Chunhui action carried out by the Communist Youth League of Guizhou. The action advocated the idea of "drinking water and thinking the source" and "nurturing the society" and so on, which is consistent with the idea advocated by Wang Zhentao charitable foundation. The joint relay relay plan is an important attempt for the two sides to seek cooperation and cooperation in the development of public welfare.

In order to thank Wang Zhentao charitable foundation for their second donation to Guizhou, the vice chairman of the Guizhou provincial CPPCC Xie Xiaoyao also presented a donation certificate for the Wang Zhentao charity foundation.

It is understood that as the largest private shoe making enterprise in China, AOKANG has always been known for its "commitment to social responsibility and efforts to build a harmonious enterprise". It has been committed to public welfare for many years and has contributed more than 100 billion yuan to the community.

This donation is also the first stop of the Wang Zhentao Charity Foundation's relay of love in 2010. Next, it will go to Zhuhai, Wenzhou, Hefei and other places.