2010&Nbsp; South Africa World Cup Shoes And Clothing Summary (3)

In South Africa World Cup Inside and outside the stadium, there is no sign of "made in China". Mobile phone chain, key chain, football, wig, national flag, fluorescent stick, hat... However, the vast majority of these "made in China" can not be "proud". A local name is " The purpura The price of the speakers ranges from 20 rand (about 17.7 yuan) to 60 rand (about 53.1 yuan), but the profit of Chinese processing plants that make them is less than 5%.

So much of China's commodity market, which can be seen in the world cup, is an improvement for many Chinese enterprises lacking experience in international sports trade. However, on the other hand, due to the lack of scientific and technological content of some products, and the failure to break through the old road of raw materials processing, "made in China" inevitably encountered some embarrassment.

Despite China's Export Cheap and fine, while some countries often do not buy Chinese products. Over the past two years, foreign products such as toothpaste, pet food, tires, toys and other Chinese products have been "double reverse", that is, countervailing and anti-dumping. From a historical perspective, a country often faces more trade disputes or frictions in the process of rapid economic development and rapid export growth. The reason is that export products play an important role in the quality or price of the international market. Japan and South Korea have experienced similar periods in the course of economic development.

In the 60s of last century, the products made in Japan were often associated with low end, low quality and low price. In 70s, South Korea's manufacturing industry followed suit. But in the past 20 years, no one has ever had this view again. The sustainable growth of Japan, Korea and other countries lies in the fact that they have not only realized the industrial transformation of export production, but also realized the transformation process from quantity to quality. Insiders pointed out that China has the trade volume of developed countries, but has the trade structure of developing countries. The brand determines that China is only a trading power rather than a trading power. To reverse this passive situation, it is not achieved by a small number of famous brand products and short time quality assurance. Instead, it requires a large number of enterprises to maintain and improve product quality. China's manufacturing is similar to that of Japan and Korea. Although it is a big manufacturing country, it is a small brand country.

In June 3rd this year, only 9 brands in Asia were listed in the "100 of the world's most valuable brands in 2009" released by Inter-brand, a US consulting firm. In the 2009 world best brand list jointly published by BusinessWeek magazine and international brand group, more than half of the US enterprises are listed. In Japan, Germany, France and other countries, there are several enterprises listed on the list. In the 4 consecutive years (2006 - 2009), "global best brand ranking", Chinese brands are hard to find.

Why China's manufacturing is absent from the world's top 100 brands and has become a fatal "short board" for Chinese enterprises to share the international feast. The key is that Chinese entrepreneurs ignore the concerns of long-term profits while they value short-term profits. That is to say, Chinese enterprises are sacrificing the long-term profitability of the brand when they get short-term sales performance.

The technology competition in today's market is extremely cruel. It can be said that "the winner is the king and the loser is the bandit". In a rapidly changing market, it is very difficult to grasp the direction of future technology development. Even if we can grasp it, we need strong R & D strength and strong capital investment as support. Therefore, without the reputation of the world's reputation, it is almost impossible to maintain the absolute lead in the international market.

Therefore, it is necessary for us to relocate China's manufacturing industry. This is not only an arduous task but also a must to overcome. In this process, China's manufacturing industry should transform from quantity win to quality win, from manufacturing price advantage to manufacturing value advantage. It is undeniable that the prosperity of the first stage of Chinese manufacturing industry is based on the cheap labor force, but we should also see that China's manufacturing industry has made rapid progress in recent years. This progress is not only quantitative change, but also qualitative change.

　　 Comment: after knowing this point objectively, we will find that the transformation of Chinese traditional manufacturing industry is not to weaken the scale of manufacturing industry, nor to become the manufacturing center of the world, but to go out of the strange circle of cheap labor supporting traditional manufacturing industry in the overall development of national economy, and focus on developing the scale of emerging industries and emerging industries in the whole industry. Chinese enterprises should make efforts to change external pressure into internal driving force, constantly optimize the industrial structure, and realize the process of "quantitative change" to "qualitative change", so as to enhance the status of Chinese manufacturing in the international industrial chain.