China Sports Apparel Brand Acquisition Focus On Europe And America

According to foreign reports, China Sportswear Brand Company China trend said Friday that revenue growth in 2010 is about 20% compared with last year, and plans to add 600-700 retail outlets this year and 60% to the three or four tier cities in mainland China.

Qin Dazhong, chief executive of China trend (Group) Limited, said that China's trend will definitely not stop mergers and acquisitions, which will mainly seek investment targets in Europe and the United States, and the company has been in touch with potential CEO acquisitions.

"We are interested in the acquisition of at least two conditions to meet, first of all must be internationally renowned brands, followed by a good reputation in China."

He pointed out in particular that the risks brought by radical expansion will be very large and that it will be very prudent in mergers and acquisitions.

Qin Dazhong said that the rise in labor costs has not yet brought significant pressure on China's trend. The current labor cost accounts for about 2%-3% of the company's production cost and is expected to remain at that level next year.

China's trend is the global brand Kappa's full equity holders in China and Macao. At present, Kappa brand products contribute more than 80% of revenue to China's trend.

The trend was originally the leading brand of China's local sports, the business unit of Lining group, which was stripped out of the Lining group in 2005 and listed in Hong Kong in 2007.