Analysis Of The World Cup Jerseys Background -- Apparel Industry Chain

Football industry chain

The formation is largely based on the public's curiosity about "Heroes".

In order to make the idol image more plump and full of flesh and blood, it gave birth to a lot of gossip and gossip which had nothing to do with sports itself, such as what water Messi drank, and which hotel Argentina stayed in.

Clothing sponsorship is certainly a product of the female fans' economy. No one wants these heroes to have a Adidas Jersey.

In a word, the fans have devoted their passion, and the businessmen who use passion are businessmen.

clothing

The competition stands out.

They are long-term partners with Dolce&Gabbana. On the eve of the 2006 World Cup, Dolce&Gabbana also found a group of underwear photos of the Italy national team. The players wore D&G underwear and a half naked upper body, which made the blood of many fans murdered many fans' purses.

As a sponsor of formal clothing, in terms of style, whether it is sponsoring the German Strenesse or tailoring Armani for England players, it is very simple and proper.

But Italy can win because Dolce&Gabbana's suits make the players not only handsome, but also have a hint of the Sicily Mafia's temperament, and Yizhuang's evil spirit -- just confirms the contemporary split aesthetics.

Clothing brand

Early in 1990, the "summer of Italy" made the world cup become a giant T platform for the first time.

In 1998, at the opening ceremony of the French World Cup, 300 models showed the classic clothing designed by French fashion designer YvesSaintLaurent in the past 40 years. After that, clothing brands began to be keen on designing costumes for the team, or asking the stars to be spokesmen.

The most popular star in the fashion industry is Bergkamp, the former Holland star and the "Ice Prince". After he hangs his boots, he is engaged in the clothing industry. He designs, manufactures and endorsed the men's clothing brand named "Iceberg (Bing Shan)". Iceberg advocates simplicity. He often adopts a thin version instead of a suit, instead of a double breasted button with a single breasted. So the design is not suitable for wearing in the tall northwest European people. Therefore, he opened nearly 40 stores in a short time, and the two consecutive World Cup became the only designated Western-style clothes for the Holland national team.

World Cup

The league is also a field for fashion brands to get involved in.

Chelsea was dressed in Armani in the Premier League, while Manchester United signed a 3 year sponsorship contract with PAULSMITH before the Champions League final, and appeared in the Lou Geskiy football field with new clothes. The ups and downs of the match lasted until the end of overtime. Finally, Chelsea captain Terry slipped and slipped the winning champion to the United double crown, so there was a gossip saying: "or Manchester United brilliant, chose the local designer brand as a team uniform."

In 2007, the England national team abandoned 2000 pounds of Armani to choose 407 suits of British department store Mark&Spencer suit. The result is that the European Cup can not go, some people talk about "cheap but not good."

However, it's a matter of fact that the Armani made 2000 pounds of dresses for England team. The wool navy blue top collar suit with traditional white shirt, bright blue tie and brown belt and leather shoes is really amazing, better than Mark&Spencer's suit.