Pearl River International Textile City: Zhongda Business Circle, Past And Present

Zhongda business circle: past and present

Referring to the Pearl River International Textile City, it is essential to mention the big business circle that has nurtured it.

In July 6th this year, the reporter met Chen boss at the Pearl River International Textile City Investment Center.

In 1986, Chen boss was still a peddling shop at the bottom of Heimin bridge.

"It's stuffy under the bridge, and the environment is not good.

Later, the relevant government departments in 1987 rectified the appearance of the city, and no longer allowed to set up stalls under the sea seal bridge.

Many merchants spontaneously moved to the South Gate of Zhongshan University.

When other merchants saw someone moving there, they began to follow suit and later moved a large part. "

Chen boss recalled.

At that time, the Chinese University was still deserted.

When Chen boss moved to Zhongda south gate, he still put up a stall.

About half of them were gone, but Chen insisted.

"The environment here is much better than that under the sea seal bridge. It's just a matter of few people, but at first it must be like this."

Chen boss gradually began to root here.

He began to hire two iron counters and began to expand his business.

Because it is located in the South Gate of the central and southern China, the commodities are mainly purchased and sold.

In this way, businesses are becoming more and more popular.

Shops such as stalls and iron shed shops occupy the whole street.

The days are already full of traffic.

Although this has witnessed the origin of the big business circle, it has also buried many hidden dangers.

Because the central and Western business circle is mainly formed by merchants spontaneously gathered, lack of planning, leading to narrow road inside, mixed traffic, poor traffic conditions.

In addition, there are interlacing with the villages in the city, the problem of public order is highlighted, the thieves are rampant, and they are listed in the "key regulation list of public security in Guangdong" and "the ten major hidden dangers of fire in Guangzhou".

In May 1996, Chen boss heard the notice that the Haizhuqu District government began to renovate and rebuild the Zhongda cloth market.

At that time, with the cloth in the same block, located in the south of Guangzhou Avenue, the city of Tian Xiong textile was opened, and the government asked all the merchants to move there.

At this point, Chen boss changed from "stragglers" to "regular army".

When the external competitors were struggling to catch up, the market of the big and medium-sized cloth that grew in the early years through private growth and temporary construction was gradually showing signs of weakness until 2001.

During this period, the government achieved substantial results in upgrading and upgrading the cloth market, while initially solving traffic and fire hazards, it also removed the "ten major fire hazards in Guangzhou" hat.

The Guangzhou municipal government has promulgated the "Guangzhou commercial network development plan (2003~2010)", and the Haizhuqu District government has also compiled the "Zhongda cloth market regulation plan", putting the Zhongda textile business circle as the "top priority" of upgrading.

At this point, Chen boss ushered in the rise of the business.

Zhongda business circle hesitant

From the stalls, scaffolding, traditional market to modern shopping mall, from the operating wool to the most complete fabric and accessories distribution center in the country, the big cloth market has gone through 20 years of long and tortuous development, and has also created the most prosperous textile trade "business circle" in Guangzhou.

According to statistics, the total business area of the business circle has exceeded 800 thousand square meters, and there are more than 40 large and small markets, employing over 40 thousand people, with an annual turnover exceeding 30 billion yuan.

Although Chen's business is booming, some new problems haunt him.

Due to the lack of necessary planning for early construction, the market of Chinese and big cloth is basically the result of the expansion of businesses and investors themselves.

Some market investors only see the short-term economic benefits of building the market at the moment, lack of understanding and consideration of the overall planning for the market construction, and do not take into account the competition among the traffic facilities and similar professional markets.

At the same time, parking facilities, logistics consignment center, Traders Hotel, office buildings and other supporting facilities have lagged behind, seriously restricting the development of the market.

From 2001 to 2004, Zhongda business district was rapidly expanding. With the entry of Guangzhou international textile and weaving city, the business district has undergone a preliminary upgrading and renovation.

But on the whole, there are still many problems in the middle and large cloth market, such as scattered fields, disorderly distribution and low grade, which are in sharp contrast to the largest cloth trade market in China -- Shaoxing Textile City of Zhejiang, China. Therefore, some people have dubbed "Shaoxing textile city is a high grade restaurant, and the big cloth market is a big stall".

Shen Lian Ge, a senior real estate economist at Guangdong University of Technology, thinks that there are three major drawbacks in the business circle: blind investment, repeated competition and scattered operations.

Pearl River textile city is ready to come out

In this context, the Pearl River International Textile City is ready to come out.

As Huang Minfeng, planning manager of Zhujiang International Textile City, thinks, the reason why Pearl River International Textile City is not only because of its huge scale is the largest textile business project in the big textile business circle, but also because it has entrusted the government and the clothing industry with a good desire to promote the upgrading of the garment industry.

The total investment in the Pearl River International Textile City is 4 billion yuan, with a total construction area of 890 thousand square meters, from the super textile business Mall.

A grade A office building, independent property apartment.

Four star Traders Hotel and so on.

This is the Pearl River International Textile City, which will open in January next year.

As a key project of Guangdong and Guangzhou in 11th Five-Year, it will be the main force of the industrial upgrading of the medium and large cloth trade circles in the future.

Huang Minfeng introduced the Pearl River International Textile City, including five major functional areas: "trade area, business district, Expo area, information area and logistics area".

The whole business district's underground floor to the ground 4 floors are the brand exhibition trade area which is set according to the category, the 5 level is the brand Expo which converge the global textile brand, the 6 level is the business, dining, leisure and so on.

We will conduct a full range of business, providing business office, information dissemination, R & D and testing services.

The Pearl River International Textile City aims at the traditional trading mode of the large and medium size cloth trade circle, and seriously derailed the international market. It proposes that the upgrading of the traditional professional market must be solved not only by hardware problems such as traffic jam and logistics, but also from the establishment of a good software environment such as building procurement platform and incubating brand, so as to achieve a new idea of changing the business mode and improving the quality and efficiency of the economy.

Guan Xiaoou, the project leader, said that the project is not only the first in the hardware industry, but also in the software operation strategy.

After many investigations, the project developer, Pearl River commerce and logistics group, has formulated the "four operation strategies" and "the two major service systems" to ensure sustained and prosperous operation.

In terms of project positioning, the "absolute center" will be created through the joint efforts of government and enterprises to promote the goal of the three level government to build "the 100 billion business circle and the global textile brand procurement center". On the promotion of brand, the global textile brand center will be built, and the 40 thousand square meter "Silk Road textile brand Expo Hall" will be established. Meanwhile, the brand design platform such as industry design institutions and industry media will be introduced. In the aspect of promotion, global promotion, the establishment of a global textile procurement consortium and e-commerce system will be carried out. On the hardware, the supporting and powerful international logistics and distribution system with the advantages of the project will fully meet the needs of various forms of paction such as store type operation, warehousing operation and corporatization operation.

"Therefore, the new Pearl River International Textile City will not be a simple store. It will integrate the entire industrial chain with commercial power, and gather the related resources together, so that these resources will eventually serve their merchants, thus promoting the development and upgrading of the entire textile industry."

Guan Xiaoou said.

Take you on the "Silk Road"

Many people like IKEA because it has no way to go back.

In the Pearl River International Textile City, thanks to this, the five floor has also created a way of shopping.

This road is not a simple road, but a famous Silk Road in China.

Pearl River International Textile City has constructed the Silk Road, the world's first "Silk Road textile brand exhibition hall" with the main fabric characteristics.

Here is the "Silk Road", which comes to the time tunnel.

The sound of Qiang flute, Hu Xuan dance......

Both sides of the road are full of the history and culture of ancient and modern Chinese and foreign textiles, and of course there are cloth displays.

As Wang Zhuo, Secretary General of the China clothing association, once said, there is a gap between China's textile and garment industry and Europe. One of the main reasons is that China's classical culture is not well integrated.

The reason why European textile and garment industry can lead the world trend is that they integrate into their own culture.

For example, Italy's textile and clothing are well known, and its culture is also very long, such as the Renaissance.

The Pearl River International Textile City moves China's long culture into daily operation.

Merchants and businessmen can not only feel Chinese civilization, but also deeply understand that cloth is Chinese culture.

Related experts pointed out that the branding paction of textile market is the inevitable result of market development.

Therefore, this Pearl River International Textile City will build the world's first "Silk Road textile brand exhibition hall". It will focus on displaying the textile brand and culture at all times and in all over the world, form a global brand exhibition and trade model market, realize the real look like ordering brand exhibition trade, and introduce industry associations, industry media, technology centers and design institutes to build industry platform to help businesses establish their own brands and become the global textile brand incubator, and promote the operation mode of Zhongda business circle from the stalls to the brand exhibition and trade upgrading, and establish the global textile brand center.