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Brand Del Hui Focuses On Chongqing Floods With Action

2010/7/26 14:08:00 30

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Since July 16th, heavy rainfall has occurred in several districts and counties of Chongqing, causing serious floods.

In this regard, the famous sports brand del Hui is very concerned about this.

It is understood that recently

Deerway

Xu Gehui, a cultural and public welfare ambassador, donated $1 million worth of materials to Beijing China Poverty Alleviation foundation mother and child peace 120 action project, which is mainly used for flood assistance in Chongqing area and assistance for poor mothers and infants and poor students in the project of mother and child peace.

As a brand of del Hui

Cultural public welfare

Ambassador Xu Gehui has been involved in various work and activities on behalf of enterprises in various poverty-stricken areas and affected areas since 2008. He actively appealed to all sectors of society to show their love to poverty-stricken areas and disaster areas.

At the same time, Xu Gehui has repeatedly represented the Del Hui Limited by Share Ltd charity donations, the company's care for the community to those who need help.

It is understood that in the case of

Xu Gehui

Ms. del Hui joined Limited by Share Ltd to donate 1 million yuan worth of materials to the China Poverty Alleviation Foundation's maternal and child safety 120 action project, of which 400 thousand yuan was used to aid the victims in Chengkou District, and the remaining 600 thousand yuan was used for assistance to poor mothers and infants and poor students.

Supplement:

The company is a large private enterprise based on the production and sale of sports shoes.

Fujian del Hui Shoes Co., Ltd. is the parent company of the group, under the jurisdiction of del Hui group, del Hui Light Industry Co., Ltd., del Hui Shanghai Footwear Co., Ltd., and de Hui Hui design and development center and the 30 national loose layer provincial agent company. Its headquarters is located in Fujian Jinjiang, China shoes capital.

Since its inception in 1983, it has always adhered to the enterprise concept of "surpassing and progress". After nearly 20 years of unremitting efforts and pioneering efforts, the company now has 3 standardized garden production bases with a total area of 50000 square meters.

So far, the company has nearly 100 million yuan in fixed assets, including 9 modern shoe making lines at home, 4 XSZ-16F disc shoemaking machines, 5 Japanese Behringer computer rusting machines and two advanced polyurethane shoemaking lines.

The company has more than 3000 employees, and its annual output is as high as about 6000000 pairs. By 2002, it has opened 30 sales outlets and 3500 terminal sales outlets in all provinces, municipalities and municipalities, including the Hongkong Special Administrative Region. The total annual sales volume has exceeded 380 million mark.

It has developed into one of the most potential shoe making enterprises in China's sports shoes industry.

Del Hui basketball shoe innovation star strategy "advertising + star" strategy is the general tactics of Jinjiang sports shoes expansion.

Since 2000, Jinjiang has become an icon consumer center.

However, in this trend, the brand image of Jinjiang shoes began to be criticized.

No rules, in the end, the image of a few prominent, know that stars do not know brand is a common phenomenon.

As a rising star of Jinjiang's footwear industry, del Hui found that the market is hiding a similar paradox: digging treasure for digging underground civilization, but digging up treasure sometimes is also a burden, the cost of preservation is too high, buried in the ground may be better, so is the market expansion. The company has paid high operating costs to develop new markets, but it can not achieve sales, not as good as not to develop.

Launch "star sports equipment", innovate the star tactics, and lock the "campus zone".

Giving Jay Chou a bonus, a new form of operation of the "unparalleled Jay Chou concert" held in Beijing in July 9, 2005: no external sale tickets, all tickets were bought out by Jay Chou's three home owners in the mainland market, China Mobile mobile zone, matts bond and del Hui.

Jay Chou, the sports brand who just signed a contract with him, paid about 1000000 for the concert.

He spent 1 months in the Beijing and Hebei parts of the Del Hui store, take the form of "award sales", and send out more than one million tickets.

The event was very popular. In order to get tickets and a collection of T-shirts, many JAY fans waited in front of the store in Beijing at 5 a.m.

Del Hui extended his contract with Jay Chou in April 2005, and Zhou will continue to endorse del Hui until the 2008 Beijing Olympic Games.

From 2003~2005 years, Jay Chou's momentum in China is booming.

As a representative of the R&B boom, the 2001 popular "fried chicken" became popular in the pop music market in 2003.

Although some critics praised him for his inarticulation and hum haha singing style, Jay Chou was still irresistible.

In 2003, the consumption of Jay Chou reached a climax. China Mobile, mats bond and del Hui, together with Panasonic mobile phones and Pepsi Cola, which were known for their eyesight, merchants gave Jay Chou's momentum without any misgiving.

Ding Mingliang, President of del - Hui, said: "we first consider whether the spokesmen of the choice are in accordance with our brand image. Del Hui's positioning is young and energetic young people. They are active in thinking, in pursuit of excellence and in personality. This is exactly what our advertising language 'Sports Personality' emphasizes.