AOKANG Boss Ma Jianan Is Also A Shoe Maker.

Ying Pun West Road in 2000 is a potholed muddy road. Now, after experiencing the development of the western region, it has been pformed into a broad cement road in the urban area of Kaili, Guizhou.

In 2000, Ma Jianan was a guy who needed to borrow money to start a shop. Now, following the trend of western development, he has changed his face and owns many properties in Kaili, becoming Guizhou province's "

Ma Jianan started from the bumpy mud road on Ying pan West Road.

At the age of 13

In 1973, Ma Jianan was born in a peasant family in Bi Lian Town, Yongjia.

As a child, his family was poor. When he was in grade five, he listened to his parents' arrangement and followed the villagers to cotton in a small workshop in Northeast Daqing. The villagers paid him 30 yuan a month.

Because of his age, Ma Jianan, 13, did not complain a little about the salary of 30 yuan a month. He only knew that it was a job arranged by his parents. He had to work hard. The weather at minus twenty or thirty degrees Celsius was still thin and hard.

At the age of 14, Ma Jianan, who had been working for a year, was sensible and missed school days. So he packed his baggage and went home.

However, the dream of reading did not come true. He went to Longquan County of Zhejiang with his acquaintance and helped others to paint. This brush was 2 years old.

Two years later, Ma Jian Anta went on a train to Sichuan. After three or four days of running away, he began his own business.

We have run cotton factories, briquettes and furniture factories for nearly ten years.

In 1998, a friend told him that making shoes brand agents is not only easy but also relatively stable.

Just do it. He started contacting leather shoes agents.

His first leather shoes brand was also in Wenzhou. The store opened in Hubei, he County, and earned four thousand or five thousand yuan on the first day of opening.

Catch up with the western development

Business is good. Ma Jianan, who is not satisfied with the status quo, is thinking of opening another brand store.

AOKANG quickly entered his choice because of his reputation.

In 2000, the strategy of developing the western region was implemented.

A large number of businessmen have shifted their focus to the West.

Ma Jianan is also aware of the bright prospects for the development of the western region, plus the climate of Kaili, Guizhou, and a direct train to Wenzhou. Ma Jianan immediately decided to become the general agent of Kaili.

The city of Kaili is relatively backward. All the urban areas are muddy roads, and can not find a clean cement road.

The level of consumption is not high enough, and it takes 1 yuan for breakfast.

However, Ma Jianan, with great confidence, did not shrink back. After more than half a month's hard work, he found a more than 70 square meter storefront in the downtown area of Kaili.

In March 2000, after a loan of 200 thousand yuan, his AOKANG store opened at 9 Ying Pun Road, located in the center of the city.

But after opening for more than an hour, the shop did not sell a pair of shoes, which brought a lot of blow to the people in the shop.

But Ma Jianan is very optimistic to convince you that business will be good.

As a result, sales were more than three thousand yuan that day, and Ma Jianan saw hope.

Struggle will yield.

The mode of exclusive store is rare in Kaili. Exquisite shop decoration, uniform shop dress, attracted a large number of customers, but also scared away a lot of people.

Some people took off their shoes before they came in, afraid that their shoes would stain the shiny floor. Some people thought that the price of AOKANG's shoes was very high and lingered outside the shop.

In 2001, Kaili experienced huge changes in urban renovation, and everywhere in the road repair and demolition, the shops around Ma Jian an could not escape. They not only had to find new stores, but also lost more than a hundred thousand yuan in pfer fees.

The building that Ma Jianan rented is new and escaped.

In 2002, after the city changed its face, business began to get better. He breathed a sigh of relief. His wife came to Kaili. The two people ran a husband and wife shop, and their business became better and better.

In 2005, Ma Jianan bought a new house in Kaili, 180 square meters of thermocline, and the family did not need to squeeze into the attic.

In 2006, the commercial street of Kaili was completed.

Ma Jianan opened his second AOKANG store on number 40-41.

In 2009, Ma Jianan bought a facade room in Sansui County, an hour's drive from downtown, and opened third AOKANG stores in this store.

The sales volume of his 3 AOKANG stores last year was around 4 million yuan, the best among the agents in Guizhou.

Trying to become a shoemaker.

Now, business is getting better and better. Ma Jianan is no longer the same as he used to be. He only made a shoe salesman in the store, and he began working as a cobbler in the shop.

Because he wants to be a word of mouth, Ma Jian an independent shop regulations, he promised AOKANG customers free maintenance for life.

In order to save money, he tried to become a shoemaker himself. There were not many shoes that had problems. Most of the shoes that customers brought were just a little bit of degumming.

He bought 502 glue himself and stuck it slowly. He could fix it for a few hours on a small problem. "I can only fix it slowly, and it will move faster, my shoes will not stick properly, I will be tired and rest for a while, then I will come again."

At the same time, he also assured that whenever AOKANG's new shoes, wherever the customers bought them, they could be replaced at the store.

This brings a bit of trouble to the store's record and sales, but in order to make good reputation, Ma Jianan feels it's worth it.

By October this year, the "western development" has passed through the first ten years.

In the next ten years, Ma Jianan said, we need to open more stores in Kaili and occupy the high-end market in Kaili.