• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Women Oriented Men'S Clothing Circles

    2010/8/7 15:56:00 62

    Men'S Wear

    In China, which one?

    Men's wear brand

    Who is the top of the sales list? Who pays for men's clothing? Is the salesperson's beauty and comfort of sales environment positively related to sales volume? Do you know all these questions, whether you are a consumer or a professional?


    At present, the relevant agencies have published a survey on the consumption factors of dominant men's clothing, revealing the strange circle of men's clothing sales, turning the "consumer oriented" sales concept to the unique concept of "women oriented" exclusively for men's wear.


      

    Shopping guide

    Not too beautiful.


    The survey shows that men's purchasers are seldom the wearers themselves. It is accurate to say that men's right to purchase is small, and the key figure is whether they are a woman who does not need to wear men's clothing for life.


    The reporter asked a manager friend who has been in charge of a brand man's Hangzhou direct shop for many years. He said that women buy more clothes for men, and men and women choose to buy clothes more. If a man comes to a shop, as long as the shopping guide is drunk, the man will never pay for the boy. The more beautiful the shopping guide, the worse the business is, the reason why the shopping guide is too cold, and the effect is not very good after changing the affinity shopping guide. The more the beauty in the shop, the worse the business.

    After careful observation, he found that the lady who accompanied the men to buy clothes was found to be a dangerous area once they found that there were beautiful women in the shop. Now that they are dangerous areas, the sooner they leave, the better.


    Statistics also show that the probability of men shopping alone is about 20%. The rate of shopping for men is about 5%, and most people are under 25 years old. The rate of shopping for men and women is about 60%; the probability of shopping alone by women is about 10%; the rate of shopping with women is about 4%; men and women have the lowest probability of shopping in a large group and the lowest turnover rate.

    Among them, women directly or indirectly determine the proportion of men's clothing turnover accounted for about 75%.

    The data come from the sales data of several major brand stores, the first tier cities, which do not represent the whole country. But after finding the whole picture, the first tier cities are after all the Chinese brand men's clothing hopes to take the lead.


    Most men buy clothes actually have no idea and are more sensitive to price.

    In terms of dress aesthetics, 90% of men think that women are more aesthetically dressed, so they will rely more on women's choices when buying.

    Decent men's clothing is not only a need for social interaction, but also a prop for the opposite sex to show itself. It is said that women are pleased with themselves. In fact, men can express themselves in order to please the opposite sex. Therefore, only the opposite sex's judgment is in place for a good or bad dress.

    Therefore, when a man goes to a fashion shop, he likes to say, "Miss shopping guide, recommend a suit that suits me."

    Most men do not care much about their appearance. They do not have much enthusiasm for clothes. Women are talented in this field. When they care about their own appearance, they will not forget the other half, especially after marriage.


    How to fight the war of pleasing women


    Since men's purchase rights are in the hands of women, how to fight them well?

    Happy women battle

    It has become the core of clothing marketing.


    The marketing strategies of several experienced apparel marketing experts in the industry are summarized as follows:


    Advertising campaigns are aimed at women.

    Advertisements should make women heartbeat, and image spokesmen should be more destructive. Women will fantasize that their men will be as energetic and energetic as the spokesperson.

    The store design caters to ladies' preferences.

    While emphasizing the atmosphere and masculinity, store design should also take into account women's aesthetic values.

    Remove the ashtray in the rest area and replace it with fruit and delicious chocolates, snacks and sweets.

    If you keep the ashtray, you can put another box of ladies' cigarettes on the side.

    Add some women's books in the rest area, such as newspapers and magazines about make-up, beauty, health care and fashion.


    Recruit some sunny and handsome male shopping guide.

    One is to raise eyes, the two is to serve as a fitting model, making full preparations for women's shopping.


    Set up customer files.

    Women are sentimental animals. They must pay special attention to leaving women's data. Their materials are much more useful than men's, such as sending messages of greeting during festivals to enable women to feel the humanized service of their brands.

    When promoting sales activities, especially when buying or giving discounts, the best choice is to take women's needs as the center.

    A woman's mouth is the best advertisement carrier in the world. As long as she is satisfied, one pass ten, ten Chuan hundred......

    Brand awareness and reputation can be effectively disseminated.


    They say women's hearts, sea needles.

    The market is as unpredictable as a woman's heart, but as long as an enterprise takes the heart of a woman, it can sail in the sea of the market.

    • Related reading

    Buyer &Nbsp; Behind The Brand.

    Channel terminal
    |
    2010/8/7 15:49:00
    82

    Revealing The Marketing Strategy Of Clothing Brand

    Channel terminal
    |
    2010/8/7 15:47:00
    45

    Practical Interpretation Of Youth Clothing Display Skills

    Channel terminal
    |
    2010/8/7 15:37:00
    56

    Customer Escort &Nbsp; Shopping Guide Easy To Sell Clothes.

    Channel terminal
    |
    2010/8/7 15:34:00
    48

    Clothing Brand Agent Management: How To Calculate The Cost Of Control

    Channel terminal
    |
    2010/8/6 16:22:00
    59
    Read the next article

    Zhengzhou Mercantile Exchange: Zhengzhou Commodity Exchange

    Zhengzhou Mercantile Exchange: Zhengzhou commodity exchange

    主站蜘蛛池模板: 国内精品久久久久久影院 | 精品国产综合区久久久久久| 花季传媒app下载免费观看大全| 波多野结衣1区| 国产鲁鲁视频在线播放| 亚洲白嫩在线观看| 97在线视频精品| 欧美成人鲁丝片在线观看| 国产美女牲交视频| 免费一级特黄特色大片在线观看| 一本伊大人香蕉在线观看| 精品久久人人做人人爽综合| 婷婷六月久久综合丁香76| 免费A级毛片无码A| 97超碰精品成人国产| 欧美日本高清视频在线观看| 国产精品兄妹在线观看麻豆| 亚洲中文字幕伊人久久无码 | 国产福利兔女郎在线观看| 日韩欧美综合视频| 国产亚洲情侣一区二区无| 亚洲av永久无码精品水牛影视| 欧美性xxxxx极品人妖| 日韩欧美在线不卡| 国产v片成人影院在线观看| 一级毛片在线播放| 特级欧美视频aaaaaa| 好男人资源免费手机在线观看| 任你躁在线精品免费| 91av在线播放| 日韩精品免费电影| 国产欧美日韩另类精彩视频| 久久精品动漫一区二区三区| 舌头伸进去里面吃小豆豆| 好男人资源在线手机免费| 亚洲欧美中文字幕5发布| 免费看男女下面日出水来| 无码人妻久久一区二区三区免费丨| 国产在线精品一区二区在线看| 中文字幕无码精品亚洲资源网| 男人添女人下部高潮全视频|