Where Is The Development Direction Of Luxury Goods In Chengdu?

This year's renown Plaza has successfully introduced LV, Burberry, Dior, Prada, Hugo Boss and other luxury.

Chengdu City Commerce Bureau has also put forward the overall goal of the city: 20 famous international brands and enterprises are introduced each year. By 2015, the first place of the western international brands will reach more than 80%.

The development of luxury goods in Chengdu will usher in a new stage.

Who are the luxuries in Chengdu?

More and more foreigners come to buy luxuries.

The introduction of LV flagship store in Renheng land Plaza is a very intense battle. It is rumoured that the high-end stores in many western provincial capitals have been inviting LV to join.

The industry's relatively high degree of recognition is that the LV flagship store is located in Chengdu because the LV's annual sales performance in Chengdu Direct stores has been ranked the top three in the country, second only to Beijing and Shanghai, and higher than Hangzhou.

In 2010, Chengdu's Shopping Festival's public information showed that LV's annual sales in Chengdu amounted to 900 million yuan.

Song Jianzhao, Secretary General of Chengdu retail trade association, said that up to now, hundreds of international second tier brands such as Prada, Dior, Versace, GUCCI, Givenchy, Armani and Zegna have been settled in Chengdu.

Without exception, they are spending their energy in this area.

According to the statistics of the city retail trade association, the international big names have impressive sales performance in Chengdu.

The sales of jewelry and Emperor Cartire ranked first in the country, and sales of many brands were among the best in the country.

The direct sense of the shopping guide is that "more and more foreigners come to Chengdu to buy luxury goods. Judging from their accents, they may come from Xi'an, Chongqing, Yunnan, Guizhou and even Tibet."

Not long ago, Renhe Spring made a statistic according to the credit card information of bank cards, and found that 70% of the customers were outsiders.

Why luxury goods look good at Chengdu?

Chengdu is like the hinterland of Paris market.

When it comes to the prosperity of the luxury industry in Hongkong, the industry agrees that "ports, ports and ports".

When asked why Chengdu became the third city of luxury consumption in China, there is no unified and convincing answer.

Some people say that the luxury brands in Chengdu attract a large number of customers and attract customers in the surrounding area. Others say that the charm of Chengdu attracts people in the surrounding areas.

The reporter found that in recent years, the competition in the retail industry of luxury goods has evolved from the competition between shopping malls and shopping malls to a higher level, and is becoming a competition between cities and cities.

"Before the reform and opening up, there was no concept of luxury. The government talked about luxuries and was even regarded as a taboo.

Now the situation is changing. Now the government must face the luxury industry correctly and support the luxury industry. "

Song Jianzhao said.

He Yulan, chairman of Le Sen, told reporters that the reason why he would invest in luxury shopping malls in Chengdu is because Chengdu is like Paris.

The first similarity is climate, she said. The second similarity is the wide market hinterland.

Although France is not large in size, people of all countries of different colors go shopping in Paris, and the whole world has become the market hinterland of Paris.

The area of Sichuan is not too large, but people from various provinces and regions come to Chengdu to buy luxury goods. The whole western region has become the market hinterland of Chengdu.

Chengdu is still a middle class paradise.

At the same time, Chengdu is still a paradise for the middle class.

There are electronic industries, such as electronic information, software, new energy and automobiles, which provide the same preferential treatment as those in the coastal areas, without the pressure of high prices in cities such as Beijing and Shanghai.

The cost of work and living environment is very high, and the middle class has ample financial resources to pursue luxury life.

In fact, every luxury brand has a hundred years of cultural accumulation.

What the middle class wants to buy is no longer the use value, but also the cultural connotation.

The city will increase its attractiveness to the middle class and increase the happiness of the middle class because of its brand aggregation.

Hongkong, a quay City, can rely on luxury goods to enhance its charm. Can Chengdu, a three thousand year old, not show its inclusiveness by introducing luxury goods?

Besides, Luxury Retailing can also bring huge tax contributions.

It is reported that the comprehensive tax rate of supermarkets is around 10%, while some luxury goods stores have a comprehensive tax rate of 50%.

City Retail Industry Association statistics, Renhe Spring now a shop annual turnover of more than 1 billion yuan.

Where is the development direction of luxury goods in Chengdu?

Chengdu luxury stores doubled this year.

The reporter understands that the Chengdu Municipal Bureau of commerce is now focusing on the introduction of 20 famous international brands and enterprises every year. By 2015, the international first-line brand will reach more than 80% of the first place in the west, and a reward mechanism for international famous brand suppliers, operators, agents and promoters will be established.

Song Jianzhao said that the purpose of Chengdu is not to introduce international brands in order to introduce international brands, but to attract international brands to attract customers from surrounding areas.

This year, it is destined to be the most restless year in the luxury market in Chengdu. So far, 6 shopping centres, such as Renheng land Plaza, Longhu Tian Jie three thousand group and Qun Guang Plaza, have announced that they will soon open.

This will double the area of Chengdu's luxury goods stores, Song Jianzhao said.

"How to determine their business behavior depends on the future direction of Chengdu's luxury industry."

In Song Jianzhao's view, there are two ways: one is worse, competing for the existing brand, you pay less publicity fees, I charge less rent fees, and finally profit margins; another is better, the brand is diversified, and the cake grows with the attractiveness of the whole region.

Luxury goods in Chengdu

Dating back to the year 1990s, there was not much difference between Chengdu's commerce and the provincial capital cities and the surrounding prefecture level cities.

Entering the 1990s, Chengdu began to have the rudiment of the luxury market.

First, the new Wan Lu, who was on the same street with Air Plaza Hotel, introduced the luxury brand Dunhill. After that, 1881 of the holy and fine products were introduced into the hotel.

He Yulan, chairman of Lok Sen, was a young luxury Shopaholic. "Happy to buy luxury goods, unhappy, or to buy luxury goods."

She said that people like her gave the city fashion enlightenment.

1998 is a landmark year in the history of luxury industry in Chengdu.

Chengdu Renhe group launched the Renhe building in Tianfu Square, Chengdu golden drilling port, so far, so far it is Chengdu's leading luxury market - Renhe Spring Department store.

Since then, the luxury industry promoter has changed from He Yulan's "new new human" to the real estate owner.

SHOPPING MALL -- the new station of luxury goods, is the relationship between luxury and high-end real estate complement each other to the extreme.

The luxury industry here is no longer a purely fashionable consumption, but a killer of real estate, especially commercial real estate.

For example, the more than 220 thousand square meters of Renheng landmark Plaza consists of three parts: international brand shopping center, Grade A office building and hotel Hope Land Executive Serviced Apartment.

The 1~5 floor podium will be built into an international brand of SHOPPING MALL.

Huang Zhongxing, general manager of Chengdu, said: "we will take the brand advantage to protect the high-end positioning of the whole Renheng Plaza."