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Tanabata Valentine'S Day &Nbsp; Unlimited Business Opportunities

2010/8/11 19:39:00 167

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Promoting Consumer Gifts

The merchant finally survived the lonely period of more than two months, and found it again.

Promotion

Gimmick: Tanabata

Valentine's Day

。

However, compared with the February 14th Valentine's day, which was fried by businesses, the Tanabata was obviously deserted.

Recently, reporters visited new supermarket, WAL-MART and other supermarkets, did not find Tanabata as the theme of product promotion.

On the contrary,

TaoBao

In the major online stores, they are glued to the hot summer festival.

The collocation of businessmen is related to the low consumption enthusiasm of consumers in the past.

Every February 14th, Valentine's day, no matter it is consumers and businessmen, enthusiasm is very high.

Why did it become so cold on the day of the Chinese Valentine's Day - Tanabata?

Experts say Tanabata Valentine's Day

market

There are many factors to show indifference.

First of all, Tanabata has not yet formed a consumption trend.

Many consumers believe that Tanabata is just a manifestation of traditional culture.

Secondly, there is no carrier for Valentine's day in the market.

When it comes to Western Valentine's day, there will be common gifts such as roses and chocolates in the minds of consumers.

But Tanabata is only a romantic and remote story of the Cowherd and weaver girl, which appears to be too illusory.

How do we find a breakthrough?

The key point is to find a combination of products and festivals.

At present, the market in this field is still blank. Who can combine the festival culture and commodities perfectly can occupy the commanding heights of the market.

At the same time, the first product was rooted in the minds of consumers with a preconceived attitude, and finally became the carrier of the Tanabata Festival, leading the trend.

We will see which commodities and festivals combine to create market profits and easy to occupy the market.

travel

In the interview, many couples are not interested in traveling.

And on some outdoor websites, the "single seventh day" single "donkey friend" gathering is being heated up. Many netizens say that this way of contact is more natural and more acceptable than the "blind date conference".

Florist

Since entering the May, with the decline of festivals, the flower market has gradually entered the off-season, and the price of flowers has been falling all the way.

On the seventh day of the seventh lunar month, a festival that can be "done" is seldom seen in the long off-season. Businessmen will not miss it, and they will promote sales in a big way, hoping to bring good sales volume.

"We have begun to accept the" Qixi "flower reservation, and the sales situation is pretty good. Yesterday, the boss of a floriculture Gift Center in Nanjing City West Street said happily.

He predicted that the price of flowers would rise on the seventh day of the seventh day, but the increase would not be too great.

Small gift

In the boutique of Bell Tower Street in Nanjing, the new gadgets, such as magic beans, love tropical fish and so on, attracted many young people's attention.

According to introducing, the word "laser love" written on the bean seedling of magic bean is all "love you" and "everlasting" and so on. It is very popular with young people.

"Only a few dollars, but the feeling for the other person is very warm."

A young man who is picking magic beans thinks that this indirect expression of affection for plants is very suitable for himself.

In addition, other couples, such as bracelets and T-shirts, have become popular gifts for consumers.

In addition, some wedding dresses in the provincial capital are also actively preparing for "Qixi".

A staff member of a wedding studio in Chung Lou street said, "although the effect of" Qixi "is not as good as" Valentine's Day ", in the past two years, with the increase of publicity efforts, many couples choose to take pictures at this time and leave love memories.