NBA Stars "China Travel" &Nbsp; Associated Sports Brands Have Gained Their Benefits.

Since the beginning of summer, Nike, Adidas, PEAK and Anta have signed their respective stars to come to China again. They have once again triggered the summer marketing campaign of various sports brands, and also ignited the enthusiasm of many fans. After Kobe and Howard left China one after another, last week, most domestic fans were concerned about the five players of PEAK's "PEAK TEAM 2010 China line" and the newly signed NBA player's trip to China.

PEAK's star group is huge.

Last year, PEAK successfully organized its star team, Wu Lai Hua, which caused great repercussions. Thanks to the strength of twelve signposted players at hand, PEAK launched this year's six stars, led by NBA champion Artest, to launch a larger and more extensive event in China.

It is understood that this summer PEAK "PEAK TEAM 2010 China line" six stars come to China in two stages. In the early days, Artest, Kidd, Battier, Landry and Petrus came to China in five stars, and Richardson will come to China at the end of August. The first "PEAK TEAM" star has embark on a ten day trip to China since last week. Its footprints will take twenty cities and run through the north and south. Besides Beijing, Shanghai, Guangzhou, Changsha, Shenyang, Harbin, Xi'an, Hangzhou and other big cities, there are cities such as Zhuzhou, Liuzhou, Liuzhou, Liuzhou and so on. Its activities include charity donations, on-site signings, basketball training camps, and the unveiling of basketball parks in many cities. This is not only to provide more opportunities for Chinese fans to contact NBA, but also to let the stars experience more enthusiasm and enthusiasm of Chinese fans.

In the past two years, PEAK's NBA star "China line" team has been the most powerful lineup of many sports brands. It has many cities and rich content, creating a summer NBA carnival for Chinese fans. Hou Lidong, PEAK media public relations manager, said the carnival with the theme of "interaction" will give fans enough satisfaction to "Star" wishes. Taking full account of the fans' desire for close contact with the giants, PEAK has increased the opportunity and time for fans to contact the stars in the compact and limited arrangement. It not only allows fans to see the stars in a short distance, but also poses for a group photo. Compared to the carnival, the basketball training camp is specially prepared for those hardcore fans. Fans can sign up through the official website and other channels, and will have the opportunity to become "family members" of Kidd, Artest, Landry and other stars.

PEAK CEO Xu Zhihua introduced that at present PEAK's 12 spokesperson covers every position on the basketball court - shooting guard, small forward, power forward, center, point guard and so on, forming PEAK's all star lineup team "PEAK TEAM". In daily life, different fans have different personalities and hobbies, while players have different personalities on the court and on the field. PEAK hopes to bring examples to different groups of people through different players. He said that the selection of the six players from China came from different teams. Although each player has different personality and different backgrounds, he can display the spirit of "I CAN PLAY" in his field. Every star has bright lights, and the whole activity is worth looking forward to.

Xu Zhihua said that the internationalization and specialization of PEAK brand will continue to deepen, and the marketing of NBA resources will further expand. Besides the help of NBA, PEAK will also strengthen its marketing for the top international competitions, so that more world-class professional athletes will fall in love with PEAK's sports equipment.

Anta's "star power" wins

PEAK, as the most popular domestic sports brand in NBA, is very eye-catching in its international basketball market with its professionalism and dedication. Its rival Anta has been able to catch up with NBA after signing three Rockets players from the previous year.

As early as in the early June, Anta launched its momentum with its signing star Scola to Shanghai's world tour. Recently, Anta's NBA has signed up for the star lineup. At a press conference on the day, the 2007-2008 season NBA champion team member and NBA four rebounds winner Kevin Garnett signed a signing ceremony with Anta, officially becoming the spokesman of Anta basketball. After signing the contract, Garnett will take the 8 day tour of China on the theme of "basketball for China" and go to Beijing. Quanzhou Shanghai, the three place, joined Anta in a series of basketball theme activities. During his activities in China, Kevin Garnett was also assigned to Anta's factory to make basketball shoes for himself.

From Kevin Garnetna to his team, this is another major breakthrough of Anta in basketball field. Zheng Jie, executive vice president of Anta, told Kevin Garnett: "China is a big basketball country. There are many basketball lovers here. There are many teenagers who are full of hope and love basketball. They have the best basketball soil. They are full of love and dream of basketball.

For coming to China again, Kevin Garnett said he was very happy. He said: "China is one of the largest and most potential basketball markets, playing an important role in the world basketball territory. There are also basketball, there are many basketball lovers. Where there is basketball, it is truly beautiful. I hope that many people like me who love basketball can find their dreams in basketball, and I will do everything I can to help you strengthen your basketball belief and never stop.

International famous brand "starlight" is dazzling.

PEAK and Anta launched heavy measures in the summer, and the two Nike and Adidas over there. Sports brand "Big guys" are not idle, they have sent their "Hua Dan" to China, and the Chinese market is becoming an indispensable battleground for them.

Nike is still sending Kobe Bryant this year. Kobe's visit to China has naturally become the focus of attention among Chinese fans since he successfully participated in the "China line" campaign last year. The first stop of Kobe's "China trip" began in Beijing, and then flew to four places in Changchun, Hangzhou, Guangzhou and Chengdu to meet with fans everywhere. Kobe's Chinese autobiography "24" is the first in the "China trip". This autobiography is more like a picture album, with very few words. But Chinese fans still rush to this. The Autobiography of Kobe priced nearly $40 has sold more than 60 thousand copies in just a few days.

　　 Adidas The all star super center Howard from NBA Orlando magic is launched. The active cities are Beijing, Chengdu and Shenyang. Howard came to China last year, so this year's theme of "China trip" for four days is Superman return. He told fans: "Superman is not necessarily physically strong, but he should have a strong heart. He should keep working hard and become faster and stronger."

NBA power to nugget China

If 10 years ago, Chinese fans could get close contact with Kobe, O'neal and Jordan and other stars were still unreachable extravagant hopes, the "China line" that the NBA stars have joined now is the sweetness that Chinese fans have begun to taste the dream come true. In recent years, the activities of NBA star "China trip" can be described as "changing the way" and having its own characteristics. It not only satisfies the enthusiasm of Chinese basketball fans, but also enhances the influence and dissemination of NBA in China. Of course, what is more important is that behind the popularity of these stars, the marketing campaign of sports brands to fans is behind. All this is no longer the solo of Nike and Adidas's two international bigboys. With the rise of domestic brands, the leading position of this marketing war is full of variables. You have the most dazzling stars, and I have the biggest lineup.

Many brands have taken advantage of the NBA star to scramble for competition in the domestic market, highlighting the importance of the Chinese market in the world market today. Not only has it become the focus of sports brand competition, it has also become the focus of NBA alliance's contention for the fans market. This market was once considered to be David Stern's second gold digging era in the history of NBA.

The US professional basketball media "HoopsVibe" has named "NBA five overseas markets" in the year before last. China has dominated Europe, India, Brazil and Australia. The reason they give is: "now, there is NBA's most stable partnership" (Partnership). People here love basketball, and more than 1 billion 300 million of the total population, and a huge basketball population, is an important foundation for the development of NBA. Yao Ming's success in NBA is more of a passion for the fans, and later Yi Jianlian and Yue Sun have made this enthusiasm a lasting release, which is why David Stern decided to build 12 new venues in China and build a small alliance.

Tim Chen, President of NBA China, once sighed in the face of the media interview that he shifted from the IT industry to the mass consumption industry. He felt most deeply that he did not expect the Chinese consumer market to be so large. He believes that the potential of China's basketball market is unlimited. In the Beijing Olympic Games, 183 million Chinese people watched the basketball match between China and the United States, which is unprecedented. Many people in the industry believe that the development rate of China's basketball market is less than 30%. This means that there is still huge market space for Chinese basketball.

There are people in the industry who believe that sports brands at home and abroad are relying on NBA and leveraging the basketball market to compete for the Chinese sports market. It is only the beginning. With the continuous growth of domestic sports brands such as Lining, Anta and PEAK, and the increasing input of international brands to China, various marketing campaigns will become more and more intense in the coming years. The marketing war will surely attract worldwide attention, and their marketing cases in China will also be included in the annals of marketing.

PEAK join hands with NBA stars

Artest, Kidd, Battier, Landry, Petrus and other NBA superstars, as members of "PEAK TEAM", launched a week long "China trip" activity. They visited Beijing, Shanghai, Guangzhou, Changsha, Shenyang, Quanzhou, Putian and other cities.

When King NBA star Karl Landry visited Quanzhou, he inspected PEAK's links from R & D, design and manufacturing to PEAK sports headquarters, and witnessed the birth process of PEAK professional basketball shoes. Landry and his party went to seven in Quanzhou to open camp for PEAK basketball summer camp in seven. Landry's trip to Fujian is very intense. The next stop after Quanzhou is Putian. Putian is the hometown of CBA, Liu Yudong, who has a rich basketball culture. But it is the first time to welcome NBA stars. Landry's trip in Putian has created an unprecedented basketball storm. He also has an important mission to visit orphans in SOS children's village of Putian. Landry said he hoped to bring love and confidence to his children.

Garnett's hand in Anta orders will grow strongly.

NBA Kevin Garnett, the four rebounding champion, officially became the basketball spokesman for Anta, China's sporting goods brand. Since then, the theme of "basketball for China" has been officially opened by Kevin Garnett. He went to three places in Beijing, Quanzhou and Shanghai to join Anta in the theme of basketball series.

Meanwhile, Anta will hold an order meeting in Xiamen and Quanzhou. In Xiamen Convention and Exhibition Center, the giant image card with Garnett as the theme is thrilling, and the ordering business is proud. The star effect obviously drives the order quantity. Anta's Quanzhou order will be held at the Quanzhou channel Sports Center, and the president and chief executive of the Anta Sports Products Limited board, Ding Shizhong, is wearing a Garnett Memorial.

He said that compared with 2009, the market environment improved in 2010, and the related national consumption policy has brought certain opportunities to the sporting goods market. This year is also a "sports year". The "inspiring effect" produced by the major sports events such as the Asian Games will create more opportunities for sports goods developers.