Nike Joined The US Basketball Association &Nbsp, Lifting The International Basketball Carnival Craze.
Beijing time August 13th.
Nike
Will bring the world's top sports and
entertainment
The project is integrated in an unprecedented way. The world elite basketball team will work together with world-renowned artists to give an unprecedented wonderful event.
Many times breaking the record of platinum sales, the music giant JAY-Z will hold an electronic concert in New York's famous Wireless City Concert Hall.
With the co sponsorship of Nike, CONVERSE and JORDAN brand, as part of the international basketball carnival, the United States national basketball team will also be presented in concert after 2010.
"Can make
JAY-Z
We are so excited that the international superstar and the US national team are standing on the central stage of the Radio City Concert Hall to open the first international basketball carnival.
"This evening will be included in the annals," said Trevor Edwards, vice president and project manager of Nike global brand. "We are also honored to work with JAY-Z to complete Air Force 1s to commemorate the participation of all countries in this unprecedented basketball event."
Nike has distributed tickets to the activities of the Wireless City Concert Hall to community groups and charities in New York, as well as youth clubs and clubs.
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