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Spanish Clothing Industry And Chinese Businessmen Fight Price War

2010/8/16 21:04:00 40

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According to the Spanish China website, in June 7th this year, a large 2000 square meter cheap clothing supermarket in Barcelona city was set up.

Flower color

Many and inexpensive products attract customers, but also challenge the Chinese businessmen who always face the market competition with "price war".

The Spanish clothing business has completely broken through the traditional business practices of the Spanish business community and learned from Chinese people.

Price combination

"Fierce discount" approach not only makes the clothing industry market disorder, but also to a large extent, the impact of overseas Chinese businessmen's market.

This big bargain.

clothing

The main person in charge of the supermarket was once a supplier to China's and Spain's clothing import and export trade, which provided the finished brand clothing for the famous shopping malls and shops in Spain. It was not familiar with the import and export procedures of garments, the domestic clothing market and the Spanish sales market.

However, during the decades of clothing work, the responsible person found that the local clothing brands did not occupy the advantage in competition with Chinese clothing, especially in terms of price, which could be said to be suppressed by Chinese clothing.

After investigating the market one by one, the person in charge of the clothing industry's decades of experience made bold decision to rent a large supermarket of 2000 square meters near DIAGONAL MAR with 7, 80 thousand / month rent and directly from the mainland to retail at wholesale prices.

As the supply and price of the goods are in line with that of the Chinese clothing traders, the official began to declare war on the Chinese clothing market residing in Spain by using the traditional Chinese business strategy -- "price war".

Driven by the big cheap supermarket, many retail clothing stores began to "gourd" and use the advantage of price war to occupy the market with Chinese clothing stores.

On the one hand, Spain's large scale cheap retail and wholesale clothing supermarkets have a great impact on the wholesale and retail businesses of overseas Chinese merchants. On the one hand, Spanish and South American clothing retailers are taking advantage of the practice of "price war" to occupy the clothing market with Chinese people in the form of "price war", making the clothing industry strong in summer this year.