Shoe Enterprises "Eat Instant Noodles" &Nbsp; Homogenization Makes People Worry.

In August 18th, people who had eaten instant noodles had the same feeling. The beautiful packaging, delicate noodles and boiling water did bring convenience to those who had no time to cook and run outside.

However, instant noodles can only temporarily solve the problem of hunger, if long-term consumption will lead to inadequate intake of human nutrients.

If we rely on it for a long time, it will lead to malnutrition and health.

Many people know the drawbacks of instant noodles, but they still eat because they can quickly supply the body's heat and solve the problem of hunger in a short time.

The stomach is full.

You see, some shoe factories do not pay attention to enhanced design.

People in the shoe industry are keen on instant noodles because they can benefit for a short time, but the negative effects that they bring out become the unfavorable factors that affect the normal development of footwear industry.

Take an example: at present, there are some training classes for shoe design, which require the class to cater to the requirements of the trainees, which will reproduce the popular styles in the market.

Some students said, I am going to learn the design method of shoes that are good for sale.

Of course, it is understandable for students to be eager for success.

But the key is that educators should guide students to enhance their sense of innovation, learn innovative thinking and improve their creativity, so that they know that eating other people's chewing steamed bread and letting others lead their noses are hard times.

The aim of the training class should never be to teach a group of shoe plagiarism.

Another example: in some areas, shoe design centers are designed to provide footwear for small shoe factories.

The shoes of these design centers are very high imitation level, and the shoe models are popular in the market, and the price is suitable.

There are not only fashionable models of shoe upper, but also matching fabrics, bottoms, and one-stop services.

So serious

Of course, in the competitive industry, some shoe companies are also beginning to realize the importance of technology patents. Only when they truly possess the strength of independent production R & D and many practical patents can they differentiate themselves from the homogenization competition of most enterprises.

Since 1995, Nike has spent $50 million a year on R & D and product development costs. It has studied products from many aspects such as biomechanics, engineering technology, industrial design, chemistry and physiology.

Lining also followed closely. In the United States, Portland, Hongkong, Beijing and other places have R & D centers.

It can be seen that Chinese shoe enterprises begin to attach importance to R & D and innovation.

But shoe companies should not only focus on changes in style and color when innovating, or think that increasing certain functional characteristics is the research and development.

Nowadays, shoemaking is a new product of science and technology, including human biomechanics, ergonomics, bone medicine, polymer materials, chemistry, environmental science, statistics, aesthetics and so on.

And one of the important factors of wanting to possess technology patents is to play the role of talents.

Intellectual property is the result of intellectual labor of talents, and the acquisition of patent for shoes enterprises needs deep knowledge of technology.

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Therefore, shoe companies should not only improve their quality, but also improve their technological innovation ability and attach importance to talent citation.

Of course, the protection of intellectual property rights also needs strong support from the government.

In recent years, the government has attached great importance to the patent work of enterprises, effectively mobilized the enthusiasm of enterprises' patent work, prompted enterprises to continuously develop patented products, form their own intellectual property rights, and continuously enhance their awareness of protecting intellectual property rights.

The patent management of enterprises has also been on the track of standardization and institutionalization step by step.

Many people in charge of enterprises have placed the patent work in an important position. The good atmosphere of "learning patents, knowing patents and using patents" has gradually formed, and the use of patent knowledge to protect technological innovation has become a basic skill for enterprises.

Instant noodles can provide people with pient calories, but they can't leave much nutrition to the human body.

Shoe enterprises also need heat for survival and development, but what they need is more comprehensive quality.