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Fashion Fast Fashion Shop, Hangzhou Hangzhou, Quietly Changing The Brand Mode Of Department Stores

2010/8/19 16:09:00 55

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Recently, Hongkong is famous for its many

Brand group

It.'s discount shop officially opened in the clothing store West Lake times store, and combined its brand names such as b+ab and izzue to form a brand integration store.

It. is not the first integrated store to do so. Before that, ADI and Nike have integrated their flag brands into a discount store. The BELLE group's M.A.P store, which is based on the clothing house and Li Xing, is also a comprehensive shoe store with a shop name as a sole promotion brand.

ZARA and H&M have come into Hangzhou for two or three years.

Fast fashion

The template also lets guests get used to this integrated store that combines men's and women's shoes, bags and accessories. They are slowly changing the shopping habits of customers and quietly changing the brand mode of Hangzhou department stores.

The single brand in department stores is becoming more and more difficult to survive, but the "brand mix shop" that combines different brands of superior goods is getting more and more accepted. From Hangzhou Tower P+ to NOVO in the Mixc, it. also discounts the integrated store.

A message is revealed: "brand mix shops" may become a way for many brands to go in the future.

It. and other "brand mix shops" thrive and thrive.

ZARA shops can sell women's wear, men's wear, children's wear, even shoes and accessories, but most brand stores can't make it so full. Therefore, a group of companies with multiple brands has come up with a way to combine different brands of superior goods together, and let brands borrow each other in an integrated store mode. At present, companies such as it., BELLE, Nike, ADI, Levi s and agge are trying to make integration stores.

The it. discount store, scheduled to open on Friday, has only two b+ab and izzue at present.

brand

But it is said that it. will also incorporate other brand discount products into the clothing store.

"Before, ADI, Nike opened discount stores are also multi brand integration shop, BELLE's M.A.P store is also a collection of Joy&Peace, Teenmix, Staccato integration store."

The head of the clothing House said.

Last week, in the integrated shop of the star, which opened in Lixing, it also accommodated three sub brands of ETAM, Weekend and ES. The Levi 's, which used to make jeans, was not idle. In addition to Levi s, there were Quiksilver, Roxy and other brands in the store. There were ST&SAT, Safiya, Roxy, and sub brands in the store on Saturday.

In the same retail terminal, the "brand mix shop" that combines multiple brands and multiple series of goods is emerging.