Creating Tips For Opening Cosmetics Stores

Entry: first understanding cosmetics knowledge

Several shop owners thought that Cosmetic market The prospect is good, and it is also popular in traditional industries. Investment Project, but it is difficult to get involved in the industry. Because operators need to control the relevant knowledge of cosmetics, such as brand, price and products, apply color matching and matching to skin and make-up. Consumer The image design and so on should also have an in-depth understanding of the cosmetic industry's business practices.

Zhao Tianlu, who has many years of experience in cosmetics sales and has studied the form of cosmetics sales, said: "in Zhengzhou, most of the people who sell boutiques are Shangqiu people. Most of the people who sell cosmetics are Nanyang people. People who work in this industry are basically brought out by relatives and friends. Besides, people who have done sales promotion, salesmen and beauty tutors for more than two years in cosmetics companies are likely to invest a little more successfully."

Sales: profit by proxy brand

Zhao Tianlu said: "cosmetics have high, medium and low third gear products. Lancome, Chanel and Shiseido are called first-line brands. OLAY and L'OREAL are moderately priced in second tier brands, and Dabao, small nurses and other low priced brands belong to the three line." Generally speaking, these three cosmetics are sold through three channels: large department stores, specialty stores, supermarkets or street stores.

In foreign countries, the international first-line brands are sold through large department stores. In Zhengzhou, the situation is basically the same. However, the department stores in Zhengzhou not only sell the international first-line brand, but also sell part of the domestic second-line products, which squeezed the survival space of the franchised stores, so there are not many shops in the real sense in Zhengzhou.

For individual operators, many people are opening a comprehensive cosmetics shop, with low price and large sales volume to win. Zhao Tianlu said: "cosmetics shops can drive two or three line brand sales with high-end brands, but the profits of large brands are relatively low. Investors are best able to represent one or some brands as the main products of small shops to ensure profits."

Location: the best near community and bus stop.

At least 20 square meters of cosmetic retail shop, Zhao Tianlu said that the location of the product is closely related to the quality of the product. If it is located near the core business circle, sub core business district and high-end community, it is not suitable for low-grade products. However, high-grade cosmetics decide the image of cosmetics shop. No matter what aspects it opens, it is necessary to prepare some cosmetic products.

In addition, near the bus station, the two communities intersect, are good choices.

After finding a shop, the decoration can not be ignored. Decoration has a purpose: clean and tidy. Glass can be used as the external wall, and the tone is mainly plain color. At the same time, store chairs, cleaning equipment should also be kept clean and tidy, giving customers a good impression.

Investment: starting capital is at least 100 thousand.

How much of the initial investment is still related to the grades of cosmetic shops. If they are in urban villages, they can operate a large quantity of washing products in addition to low-end cosmetics, and the funds needed are relatively low, which can be fifty thousand or sixty thousand yuan.

But for most cosmetic shops, the store area is more than 20 square meters, at least 100 thousand yuan, which does not include a headache shop transfer fee. If we adopt the "front shop backyard" mode, we need to add some necessary beauty equipment, and the investment will be greater.

The purchase channel of cosmetics store is very easy to find. It can query from the Internet or magazine. It can also consult with peers. When your shop opens, there will be dozens of manufacturers or agents' salesmen coming to visit every month. But in the early days, they came from Zhongzhou Small Commodity City in the railway station area.

Operation: first of all, guarantee the real goods.

Many people are worried about selling fake products in small shops. Cosmetics shop owners must "strengthen self-discipline" to ensure the quality of incoming goods.

If you want to open a shop, first understand the customer's needs. Before opening a store, we should first investigate the target consumers, understand the price they can accept, and what products are more popular.

Service attitude and salesperson's business ability also determine the operation of cosmetic shops, and the training of shop assistants should also keep pace with them.

In addition, you can also adopt some preferential sales promotion forms, such as issuing membership cards, training members, timely launching special sales promotions, launching special offers to old customers, etc. This will gradually enhance customer loyalty to cosmetics shops, "one pass ten, ten pass hundred", so that customers can help you pull customers.