Four Ideas To Help You Seize Business Opportunities.

"Personality market, green business opportunities, women and children, franchise chain"

Idea 1: highlight individuality and monopolize it.

It is undeniable that the current consumption is constantly upgrading, and the basic demands of eating, dressing and communicating have never changed.

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With the maturity of the market environment

The concept of personalized shops originated in the United States, and is popular in Japan, meaning a shop with unique style, more professionalism and distinctive originality.

In the current domestic market, the concept of individuation can be divided into two categories, one is commodity personalization, the other is to seize the characteristics of consumers seeking novelty, flaunting the alternative and fashion, providing unique personalized products, such as the custom dress and hand-painted leather goods that have been reported by the magazine, and the other one is personalized shops, such as Starbucks, which emphasizes coffee culture, and MUJI products that provide exquisite household products. These unique shops start with cultural ideas to win the recognition of consumers.

Starting from the division of these two concepts, there are roughly two types of personality entrepreneurship models worth learning.

First of all, DIY shops are a special form of fashion in recent years. From pottery bar, silverware bar to paper art bar, flower art bar and so on, DIY has penetrated into every aspect of life.

Unlike ordinary shops, these small handicraft shops advocate the new consumption concept of "DoItYourself" or "Enjoyityourself". Its selling point is not the product itself, but the process of making products. This is attracting people and the main source of profits, which leaves a lot of room for creative development for business.

Secondly, it is a shop that focuses on personalized products, such as specially designed posters, party products and so on. It basically provides goods with unique originality, satisfying some pursuit of personal style and savors of consumers' needs.

Although personalized goods need to be distinctive, they do not mean that they are unconventional. Their definition is partly the same as "niche market" products. How to grasp the yardstick of considering uniqueness and practicality is particularly important.

What needs to be reminded is that taking the personalized route requires entrepreneurs to have a unique way of thinking and taste. They have full expectation and anticipation for the prospect of the entrepreneurial project. In the process of selecting materials, purchasing and selling, we should pay more attention to keeping the originality of the original.

In addition, a common risk of personalized projects is that the prevalence of time is not long enough. When personality is no longer personality, entrepreneurs should be decisive and make quick adjustments.

Improve technology threshold and slow down business opportunities.

Train of thought two: healthy consumption, green business opportunities

Lifestyle not only upgrades consumption, but also changes in the structure of consumption demand.

Nowadays, people are increasingly pursuing quality of life and paying attention to their health. The proportion of families living above average in urban areas to health care investment is increasing.

Healthy consumption has become a hot spot in household consumption of ordinary people.

From the selling of green food to the rise of fitness clubs and health preservation restaurants, this message is also conveys: with the continuous improvement of health consciousness of domestic residents, there are tremendous business opportunities in the health field.

Take the us with an industrial structure as an example, the health industry did not exist 20 years ago, but today, the health sector's income has reached 200 billion dollars, which is equivalent to half of the total revenue of the entire automobile industry in the United States.

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Experts estimate that from 2000 to 2010, the US's consumption in the health sector will grow from 200 billion to 10000 billion US dollars, a 5 fold increase.

These benefits come from providing products that are healthier, more beautiful, delaying aging or preventing diseases.

Health is a broad concept, and from the current market development situation, it is still in its infancy. For entrepreneurs, the money well that can be built and excavated is not hard to find.

However, if we want to take health as our selling point, the threshold is not low.

First of all, entrepreneurs should have the concept of healthy life, understand the latest developments in the health consumption market, and master certain professional knowledge. For example, if a restaurant starts to understand Chinese medicine and nutriology, it is necessary to train employees properly so as to provide professional services.

Secondly, in terms of the amount of money invested in the early stage, the funds for health care industry (including pharmacies, Chinese medicine shops or drugstore) are all above 3 million yuan.

Therefore, it is not hard to see that although the health market is ready to move, it is more floating on the surface of the word "health". The market is not standardized, practitioners are uneven, their professionalism and scientificity are doubted, and there are few healthy brands in the market coming out in two.

To the later, it is also equivalent to leaving a rich world in 2007.

Idea three: money for women and children is still good.

The Jews said, "making money for women and children!" this pioneering venture is still standing in the test of time, and so is 2006.

The difference is that women's and children's consumption interests have changed a little now.

According to the survey, 70% of the social purchasing power comes from women.

As far as shopping malls are small to street stores, the main force of consumption is women.

In the past, entrepreneurs were mostly male, but from the data of entrepreneurship exhibitions in recent years, the proportion of men's and women's entrepreneurial intentions has been basically equal. Therefore, the reason why women's entrepreneurial intention is improved is also the reason why female concept stores are fermented.

The business opportunities of women are all related to beauty. But compared with other business opportunities, most industrial projects show the same trend in terms of business performance. The difference between beautiful industries is that the impact on the original structure is not obvious when new business opportunities arise.

For example, from the perspective of women's consumption in the past twenty years, the pition from clothing, makeup, beauty to body weight and cosmetic surgery has been carried out, but the emergence of new hot spots will not cause any impact on the former, or even complement each other.

It can be seen that this market is an infinitely expanding market. For entrepreneurs, the latter is better than the previous ones.

Meanwhile, the report released by the Chinese Academy of Social Sciences shows that the consumption of children's education has exceeded the pension and housing consumption, and has become the ultimate goal of household savings.

It is estimated that the consumption of domestic residents is about 250 billion yuan per annum.

The education and training market is showing strong demand momentum, especially in language training, vocational training, early childhood education and other fields.

Taking children's culture and education industry as an example, according to statistics, there are 33 million 500 thousand children aged between 2 and 12 years old. Over 20% of the children are in the talent class. The average annual cost is 1500 yuan per person. The annual market size is about 12000000000 yuan, while the children aged 2 to 6 have about 14 million 200 thousand children.

Idea four: join in aiming at high threshold

Franchise is seen by many entrepreneurs as a low threshold entrepreneurial shortcut.

Actually, not necessarily.

The survey of entrepreneurial status shows that the number of entrepreneurs who choose to join in the chain business is 32.5%, while that of the venture capital is above 100 thousand yuan or 16.7%.

This misunderstanding is also an important reason for writing this article into an independent paragraph.

Franchising companies invest a lot in franchise fees and margins. What are investors' main ideas? Most investors believe that brands are the most important.

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As a result, the advantages of selecting high quality entries can easily be achieved through comparison.

First of all, the high threshold project has screened more competitors for investors, while the excellent personal qualities of the few qualified travelers have reduced their brand risk while reducing their risks.

However, the need to pay special attention is that the high threshold is not simply equivalent to the high threshold of funds.

Investors need to identify the specific components of the franchise fee when choosing franchising projects. If a higher proportion is used to invest in equipment, then your investment is likely to work for equipment manufacturers.

Secondly, the high threshold is largely corresponding to the high popularity. For individual investors, it may not be able to own a loud brand for a lifetime. The 8 million yuan bid KFC, the 2 million 500 thousand yuan McDonald's, although invested a lot, but once the alliance is successful, there is a global network to help you do publicity, even if you open the first day, you will never worry about no one patronizing.

Finally, the most important thing is the "management" and "technology" acquired by the franchisee after the high investment.

Why chain brands can be successful? A complete set of management solutions and training systems is their killer.

It is far less successful than the high threshold purchase fee system to buy a well proven follow-up system.