Based On The World'S First &Nbsp, Bao Yuan Shoemaker Was Born.

The whirlwind of World Expo in Shanghai made the world pay more attention to Zheng Guan Ying and his thought of commercial war.

From this, he read his theory of "flourishing danger" and "commercial war", and read and nurtured his hometown, the three towns.

From Zheng Guanying to World Expo, in fact, it has become a cultural phenomenon.

Wandering in such a small town, what I see every day and listen to everyday is not only the echo of the glorious history.

The workers are working hard.

Three there is no shortage of villages and towns.

Save against a rainy day

Bao Yuan

However, everything is not going smoothly.

In 2008, a world financial turmoil caused global enterprises to go through a war without smoke.

As a traditional industry, the footwear industry is deeply affected, and the whole sales environment is depressed. Many retailers are afraid to buy goods, and manufacturers around the world have been shutting down all over the world.

However, "wine is not afraid of alley". Under the fermentation of financial crisis, Bao Yuan shoes culture is becoming more and more concentrated.

Bao Yuan shoe factory focuses on integrating resources, constantly developing new products, and injecting cultural connotation into products.

In the Museum of Bao Yuan, a pair of marathon runners wearing shoes are very lightweight, weighing dozens of grams, but the process is complicated.

In the face of crisis and opportunity, the world's largest footwear industry group, based on the strongest manufacturing background, boldly uses channel brands to integrate its resources, and boldly plans new product access at the headquarters of three townships, and further plans and implements the industrial upgrading and extension under the circumstances that the industry is not optimistic about shoe manufacturing.

Bao Yuan shoe factory has established the business channel platform "Bao Yuan shoemaker".

Crisis conversion

Bao Yuan shoemaker, supporting it behind it, is the brand influence of the world's top shoe making enterprises.

This summer, the first model shop of Bao Yuan shoemaker was born in three villages and towns.

Perhaps with Zheng Guan Ying, in World Expo, Shanghai, Bao Yuan shoemaker Shanghai dragon dream shopping area opened, this is very meaningful for Bao Yuan shoemaker, which means Bao Yuan Group's strategic development has been initially successful.

In accordance with this idea, continue to continue, Bao Yuan shoemaker will take Guangzhou, Shanghai and Beijing as the center of the three sales areas to increase sales outlets.

The integration of its footwear manufacturing resources and brand building of footwear channels can be seen as Baocheng group's production and marketing supply chain, which is a major move for pformation and upgrading of the footwear processing trade.

Baocheng group creates its own channel brand, which is the group's efforts to improve production and marketing supply chain and to work at both ends of "smile curve".

Many people know that Bao Yuan has strong manufacturing capacity, and can provide OEM for Nike, Lining and other brands. Therefore, the strategy of "high quality and intermediate price" will help them open product access.

The concept of channel brand of Bao Yuan shoemaker is similar to that of Watsons, which sells footwear products of international distribution brands and agency brands, including casual shoes, men's and women's shoes, children's shoes, and all members of the family. This one-stop shoe sales mode with family line has already been a successful precedent in the United States and Japan.

From manufacturing links to sales terminals.

Bao Yuan shoemaker not only emphasizes the brand of shoes, but also emphasizes that shoes are "treasure making", because they have over 40 years of shoemaking history, and have enough confidence and ability to sell craft by "shoemaker" concept.

Gorgeous turn

Bao Yuan shoemaker is called "shoemaker", this craft concept can be understood as the ingenuity, the leader of footwear industry, the guarantee of quality.

The brand of Bao Yuan shoemaker store includes foreign brands such as Nike and other brands such as Nike, and brand new brands such as FOOTZONE, FOOT, RYEE and TAKIN.

In this access platform, there are five series, more than 10 international and domestic brands, diversified, fashionable and parity shoes, all of which can be imported into the Chinese market, providing consumers with a brand new family consumption experience space.

From the point of view of Bao Yuan shoemaker, and looking back at Zheng's business thought, we can see that although there is no direct connection between them, we can clearly see that the culture of commercial warfare runs through the event itself.

Zheng Guanying's theory of commercial war is a holistic theory. Bao Yuan shoemaker is an effective practice of this theory.

Wearing the world's top quality shoes, reading at the birthplace of the top idea, reading carefully, and realizing the influence of culture is not great.