Guangzhou'S Two Most Profitable Shopping Centers Staged A "Blood Exchange" Competition

TASTE's skyrocketing food has been a hot topic in the city.

Tianhe City

After the pformation of China Plaza, it became more fashionable.

"TASTE,

pressure

"In 2009, about 520 million yuan of rent income, 400 yuan per square meter of rent, the average daily flow of more than 200 thousand, the weekend up to 400 thousand people."

These dazzling figures describe Tianhe City, a place called the most profitable shopping center in Guangzhou and the largest "cash register".

But today, the pressure on Tianhe City is getting bigger and bigger. Apart from the competitors in Tianhe business circle, such as Wan Tianhe Zhongyi Plaza, Zhongjia square, and Wan Ling Hui, Tai Koo Hui, and many shopping center projects in Zhujiang New Town, which will be opened at the end of this year, the commercial area will increase by more than 1 million square meters.

"We will continue to adjust the tenant brand in Tianhe City and carry out interior decoration gradually."

Tianhe City official said.

Unlike Tianhe, which faces enormous external pressure, the adjustment pressure of China Plaza is more internal.

In August 1, 2009, Chen Wensheng, vice president of Hai Yin group, who took over the Chinese Plaza, admitted to the Yangcheng Evening News reporter: "Hai Yin group rented the commercial area of 58 thousand square meters of the Chinese Plaza with an annual rent of 130 million yuan. The monthly rent needs to be more than 11 million yuan to earn money, but when we took over, the monthly rent was only about 8100000 yuan."

At that time, the outside world was not optimistic about this situation, "because we do not have experience in shopping centers, and many people are waiting to see our jokes."

Chen Wensheng told reporters that the only way to raise the rent was to go.

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New Disney Theme Store in Zhonghua Plaza

Trade-offs

Hai Ying, who has always been known as the "singles champion" in the commercial real estate sector, has his own smart abacus.

Hai Yin has long known that the largest tenant in the Chinese Plaza, the eighteen thousand square meter lease on the island, has expired.

"According to the monthly rent paid by Ji Ji Island, it is still 90 yuan / square meter which was signed ten years ago. This situation has to be changed."

Chen Wensheng told reporters that the adjustment of Jusco island and the recovery of its 13 thousand square metres of department stores is an important battle for the adjustment of the sea seal.

However, the adjustment of the "old hero" of China square, the island of Jusco, has caused huge disturbances this time.

Chen Wensheng told reporters that the condition of Hai Yin is to reduce the rental area and not to drive it away.

"After all, the prosperity of the Chinese Plaza is very important."

However, the negotiations were not smooth, and both sides were very stubborn.

Finally, Ji Ji Island first announced its withdrawal and ended its brilliance.

On the key old customers' choice, Chen Wensheng said that breaking up is really helpless. Business stresses mutual benefit and mutual benefit. It is difficult to judge whether this kind of insistence is right or wrong, at least it gives the Chinese Plaza greater room for pformation, and the future success and failure can only be given to the market.

Similar to the Chinese Plaza, Tianhe City, which has been dominating the Tianhe business circle, has recently begun to "knife" the old customers.

Hongkong Wanning, which has just quietly withdrawn from Tianhe City, is an example.

In Tianhe City, the birth of many shops has historic significance.

In 2004, the first domestic concept store in Wanning was officially opened in Tianhe City. Its opening ceremony is also the largest scale of the tenants' celebrations so far.

However, as time goes by, the Tianhe City says that in order to better cater to the needs of consumers, we must weigh Wanning repeatedly.

New blood

Better than Wanning is the Watsons store that runs similar products.

Although Tianhe City has been invited out of the original first floor location, but it still has a new home on the four floor.

The original location of Watsons plus the location of the Bank of construction next to that is all for the ZARA, the first international clothing sales brand to be opened next spring festival.

"Our contacts with ZARA began three years ago, when they looked at the pavement underneath our office, which is the location of ESPRIT now. Unfortunately, the first floor area is too small to end."

Tianhe City official told the Yangcheng Evening News reporter that in order to create a more stylish shopping center image for high-end and high-end families, Tianhe has also introduced several new brands such as Massimo Dutti, ICICLE and CK's genuine brand.

Managing these successful international second tier brands is also a chess game between us and Tai Koo Hui.

Compared to the low-key of Tianhe City, the recent "blood exchange" in Zhonghua square has been full of vigour and vitality.

Chen Wensheng revealed that after the negotiations broke down with the island of Kazi Island, the two or three floor of China Plaza was once caught in a black and cold situation, with no vitality.

Fortunately, because of early acquaintance, after many years of silence, parkshop hopes to find new breakthroughs in Guangzhou. In just a week, it has reached an agreement with Hai Yin for the first time to introduce the first high-end supermarket in China to China Plaza.

Another sensation is the introduction of H&M.

"It's not an easy deal."

Chen Wensheng told reporters, "we are in touch with H&M for the first time. This is also the first brand store in Guangzhou, and it is the first pure two storehouse in the Chinese market.

Because this fast fashion brand requires one or two floors to connect.

The other side's executives are Swedish. They are cautious and rigorous. Our talks lasted for more than half a year.

In retrospect of this negotiation, Chen Wensheng said, "unlike Guangzhou and Shanghai, Beijing has few commercial properties to choose from.

However, after the Asian Games, many shopping centres are surging, and this situation is bound to change.

Expect

Change is the general trend.

For the great pformation of Tianhe City and Zhonghua square, Ou Xiaowei, a famous Chinese shopping mall expert who had personally held the two shopping centers, said, "the business environment of Guangzhou is changing.

Before the Tianhe City even recruit a Goldlion, U2 is very difficult, now can pick a lot of international fashion brands.

After the change, Tianhe will also play a mature shopping center to provide consumer services for high-end families, while China Plaza will attract younger, local and white-collar customers to patronize.

Europe and Xiaowei predict that if we can adapt to the development of the market, Tianhe and Zhonghua square will continue to deduce their brilliance. Just like Hongkong's Tsim Sha Tsui's Harbour City and Tongluowan's Times Square, although there are many shopping centers such as Fangyuan and Taigu square rising in Hongkong, it can't shake the position of the leaders of these two shopping centers.

Huang Wenjie, chairman of Chu Rui Business Consulting Co., Ltd. also analyzed that because Tianhe office and Sheraton Hotel were put into use one after another, they would inject new elements into the consumption of Tianhe City.

Because of its successful pformation, Zhonghua Plaza has been integrated into the Heroes Square business circle, including the popular frontline, land king square and other young local consumers.

In the future, Tianhe business circle and Hero Square business circle will be more effectively misplaced, and because of the adjustment of these two shopping centers, the radiation force and attraction of their business circle will be expanded.