Investigation Method Of Business District Of Jewelry Shop

The first way is the future store.

The second way is emanating

In this way, not only can we draw extensively.

The third way is to adopt the "LSM visit method".

"LSM" is the first letter of the three words in the English "region", "shop" and "market", that is, the market survey of the business circle near the shops and houses.

This is not only a subject store to understand its actual situation, but also can know the scope and strength of other business circles, and also can guess its own market share.

The fourth is the simple presumption of business circle.

This is a relatively simple method of business circle presumption, that is, the "20 / 80 rule".

We know that there is a 20 / 80 phenomenon in economic life, and this phenomenon still exists for store management.

The study found that the turnover of 80 stores in general stores was created by 20 of the total customers or old customers.

Therefore, when planning a shop, we can use this rule to calculate business circles.

Specific steps:

Imagine where you want to set up shop in the area; distribute the targeted consumer propensity questionnaire in the area; select the potential customers of 20 potential according to the information in the recovered questionnaire; place the address of these main customers on the map, and connect the address of the Han Road customer far away from the store by the red line.

In this way, the circle of red line on the map is the core business circle of your shop.

For this business circle, you must develop well in the days to come, because the vast majority of your future wealth will be generated here.

Generally speaking, supermarkets, drugstores, snack restaurants and so on are commonly used in category stores, with a radius of about 500 meters.

The maximum radius is 1000 meters for the two level business circle.

Basically, customers who habitually come to shop for shopping are mostly consumers who live in the first level business circle. Consumers who live in the two level business circle mostly come to the shops occasionally.

Even in the same area, the scope of the business circle will vary with the industry. For example, those daily necessities that need to be purchased frequently, most consumers will buy them in the nearby shops, so the business circle must be very small.

Like those expensive or expensive products, consumers are paying special attention to the reputation, quality and after-sale service of their stores because of the high price of their shops. As long as you have high reputation or customers agree with your store's goods, services and prices, you will not hesitate to come here, that is to say, the business circle of this store is very natural.

The small business circle is too small. In this respect, it is no match for a large store. Therefore, the clever move of a small shop is to make full use of the ability of large shops to gather shops, to open shops in the vicinity, or to set up cabinets inside them, or to open a shop on a certain commodity street. It is also a good choice.

If there are more women shopping places near the site, it will bring more customers to the future business.