Happy Candy Business &Nbsp; Strive For "Sweet" Business

Born in 1985, Xu Yan has a lot of post-1980s young people's characteristics: personality, innovation and trend.

When Xu Yan went to Qingdao to attend a friend's wedding in 2006, she was pleasantly surprised by the wedding candy on each table.

Wedding candy is placed in a beautifully made, personalized box, and everyone has one.

That's the first time that Xu Yan saw her happy candy and loved it. She didn't want to eat it. Instead, she took the box home as an ornament.

After that, every time she attended a friend's wedding, she would think of the happy candy she saw in Qingdao.

Some friends who have seen this candy in Beijing, Shanghai and other places also like it, but I do not know where to buy it.

At that time, Xu Yan had the idea of running candy.

Start: encountered "cold winter" at the beginning of listing

In 2007, Xu Yan decided to start a company that runs candy business.

The idea was immediately answered by two classmates.

After everything was ready, several people made up more than twenty thousand yuan to set up a clever daughter-in-law art home life Museum.

The so-called "happy candy" mainly refers to the outer packaging, an ordinary packaging price from 0.8 yuan to several yuan, the candy customers can freely choose the brand and quantity, and the price is not equal.

Last year's national day, personalized candy was on sale.

Because of their financial problems, apart from internet promotion, they also cooperate with flower shops, gift shops, wedding photo studios and wedding companies to help them sell.

However, the fact is far from what we envisaged.

Many people feel that it is not affordable. Because of low profits, wedding dresses, flower shops and so on are also not interested.

In order to attract more customers, Xu Yan also decided to sell the package separately.

In this way, more than a month passed, not even a consulting phone, let alone an order.

"We often run for a whole day and can't pull a customer. The feeling at that time is very complicated. I don't understand how to get such a good thing, and I feel very sad."

Development: from unfamiliarity to recognition

At the end of 2007, when a classmate married, Xu Yan gave more than 600 boxes of candy as a wedding gift to his classmates.

"At that time, I wanted to start with people who affected people, but I didn't expect to cause a sensation."

All the wedding banquet, everyone applauded the wedding candy, and the MC and some friends left Xu Yan's phone.

All this gave Xu Yan great confidence.

On Valentine's day in 2008, they recommended coffee shops to buy candy as a gift to the diners.

Cheap, well packaged candy has been welcomed by the coffee shop and sales are very good.

Subsequently, the number of inquiries about personalized candy continued to increase, and the first customer who came to see samples and received the first order.

There are more and more customers now, and there are several orders every month.

They also began to cooperate with the hotel, hoping to join the wedding feast.

"A box containing six brands of candy candy is the cheapest 1.6 yuan, a table only 16 yuan can increase the wedding atmosphere, but also to attract customers."

Wish: to be your own brand.

In addition to the ordinary character candy, the newlyweds can also add their own photos and autographs on the outer package of the candy. They can also customize the bouquet made from wedding candy at home and enjoy it.

The outer package of wedding candy is sent from the manufacturer when it comes to cardboard. The new person can also experience sweetness and happiness in the process of folding.

"Of course, if customers need it, we can also fold it up."

Now, Xu Yan has been looking forward to the renovation of White's gift shop as soon as possible. After having a storefront, the work is better.

Xu Yan hoped that two years would bring her candy into the wedding banquet of the provincial capital.

After opening the market, Xu Yan also wanted to make his own brand, design and produce external packaging, and have his own brand candy.

If conditions are ripe, she will consider developing various cities in Hebei.

Xu Yan told reporters that his whole process was smooth.

Although candy is the first in Hebei, it is nothing new in Shanghai and other places.

Before the operation, she consulted the operation mode of individual candy in other areas, and learned a lot from it.

Although the profits of candy are not high, but the cost is low, it is also the order sale, which has reduced the economic pressure for itself. It is a good choice to pioneer the market at the beginning of the business.