How To Create &Nbsp In The Atmosphere Of The Window?

Model outputting is a common method of display in window and goods area. The clothes that the models wear should be collocated and coordinated. They should not be identical and echoed. They should fully display the recommended products and arrange the arrangement with each other.

The posture and expression of a model also play an important role in setting up an atmosphere. Happy expressions and stretches of postures can create a relaxed and cheerful atmosphere. Rigorous posture and deep eye models are applied to the atmosphere of being mature and mature.

background

The selection of window background is the indicator for determining the type of atmosphere.

The window background occupies about 40% of the area in the display. On the one hand, because of its large area, it can quickly attract consumers' attention. On the other hand, it can also determine the background of the window display atmosphere.

The background is divided into open, closed and semi closed.

Generally, semi enclosed background is used in window display, which not only makes the layout clear and flexible, but also has better echoes with the interior of the store. Closed background is mostly used for window display of big clothing stores, and its low and steady atmosphere is just in line with the brand culture and positioning of big business.

Prop

Props can decorate the environment and foil, decorate and beautify the windows.

Using the directness of the props and the information they bring, the exhibition can be closely linked to the theme of the exhibition.

A sunshade, a pile of sand and a beach chair can bring the summer beach leisure to customers.

Combining the imagery and authenticity of props, ingenious and flexible application has the function of emphases and atmosphere.

In addition, the more the props are used, the greater the effect of setting up the atmosphere. Excessive use of props will be messy and disorderly, and increase the burden of budgetary expenses.

lighting

To create different windows display atmosphere, the requirements for display lighting are also different.

For different age clothing window display, we need to design the display lighting according to different age groups' love, yearning and pursuit.

In order to create a warm and lovely atmosphere, the baby window display uses a very soft warm tone diffuse lighting, highlights with spotlights. Young people are lively and active, and have strong sensitivity to colors. Generally, they use color dynamic lighting and appropriate contrast effect to create a relaxed and pleasant atmosphere. Adult display involves more styles of clothing, and needs to develop different lighting atmosphere based on different brand culture and brand style.

color

The color of window display is influenced by the colors of clothing, accessories, props, background and lighting. There are three ways: one is the gradual use of adjacent colors, and the other 20 colors are called adjacent colors. This kind of color has no strong color contrast. It adopts simple pition and gradual color techniques to create a comfortable and elegant atmosphere. The two is the appropriate use of analogies. This kind of color display is suitable for display of luxury brands, highlighting the vivid image of costumes, creating a dignified and elegant fashion atmosphere. Three, the reasonable use of contrasting colors, which has lively and strong visual impact, can create a warm, dynamic and joyful atmosphere.

In the exhibition of the festival atmosphere, we can use the contrasting colors and complementary colors to make the display atmosphere more vivid and vivid.

The factors that affect the display color include popular colors, customers' preference for color in some periods, and common colors used in exhibitions.

The unity of music, smell and shop assistants

Music, smell and the overall image of shop assistants are supplementary elements for creating window display atmosphere.

Background music can affect consumers' mood of shopping.

Choosing music that is consistent with brand spirit and style and tone is not only able to highlight brand culture, improve product quality, but also create a beautiful atmosphere to attract consumers and bring pleasure to them.

The smell in the store not only brings invisible attraction to customers, but also gives customers a preliminary assessment of store styles and grades.

The clothing for shopping guide both inside and outside the shop should conform to the brand culture, and should be clearly graded, clean and uniform.