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    How Does Guangzhou Footwear Industry Survive In The Post Asian Games Era?

    2010/9/18 14:22:00 78

    Asian Games Guangzhou Footwear Industry

    Temporary impact of Asian Games


    September 18th - November 12, 2010 - 27, the sixteenth Asian Games will be held in Guangzhou, China, and 41 Asian Games will be held in Guangzhou.

    Guangzhou will also host the Tenth Asian Games for the disabled after the Asian Games.


    Guangzhou is the second Chinese city to host the Asian Games.

    Guangzhou

    Asian Games applauded at the same time, will also worry about the Asian Games on the shoemaking town.

    footwear industry

    Production has an impact.


    It's always good to take precautions and take precautions.


    It is understood that

    Asian Games

    While promoting the development of Guangzhou's economy, some temporary control measures, such as limited production, stoppage of production, restrictions on motor vehicles, and stoppage of construction sites, will also affect production to a certain extent.

    According to a survey, some industrial enterprises in Luogang, Panyu, Huadu, Whampoa and Zengcheng in 5 districts (county-level cities) accounted for 1 months in 2009, accounting for 1 months of total industrial output value, and expected to reduce industrial output value by around 50 billion yuan.

    From October 25th to December 22nd, about two months before and after, the whole city of Guangzhou will be closed down.

    In addition, environmental protection, public security, pportation and other departments will jointly organize the yellow line car ban and single and double motor vehicle limits from October 12th to December 22nd.


    These temporary measures are mainly considered in terms of environmental protection, pportation and so on. In addition, some illegal construction and demolition are considered in terms of city appearance, while the strict control and circulation of goods from the floating population are considered in terms of security.


    The bad thing is that all these measures are related to the shoemaking industry, so the adverse effects on the industry will definitely exist.

    For example, many small shoemaking enterprises are illegal in their production establishments, and their production procedures are not complete. Most enterprises have frequent flow of personnel and do not actively apply for residence permits.


    More importantly, the footwear industry in Guangzhou is mostly concentrated in the urban and rural fringe, and the trade and trade in shoes and leather materials and footwear products are concentrated around the station west road near the railway station and bus station. These places are sensitive parts of management and control.

    This has caused considerable trouble to material purchase and finished product shipment, resulting in passive production arrangement.


    During the implementation of the Asian Games management and control measures, it is the peak period for the shipment of footwear products in winter. How to reduce the negative impact brought by the Asian Games to the production of enterprises, it is necessary for all enterprises to make preparations in advance and make plans for the early stage.

    There is no doubt that the advance of the shipment cycle will be the choice of many enterprises.


    The "structural" influence in the Post Asian Games Era


    Post Asian Games

    times

    What changes will it bring to Guangzhou, thereby affecting the footwear industry in Guangzhou?


    The influence level is too large. We only talk about the contents covered by the economic level.


    Take the 2008 Beijing Olympic Games as an example.

    The Olympic Games is a rare development opportunity for Beijing's economy. After Beijing's successful bid for Olympic Games, the growth rate of GDP tends to be higher than that of Shanghai, and the economy after the Olympic Games has taken a new development height.

    This, from the Olympic Games after the tremendous changes in urban construction in Beijing, we all have intuitive feelings.

    If 3 years ago, Beijing was just like a big city in the countryside, Beijing's international metropolis style has already made Shanghai three points worse.

    There is no doubt that the Asian Games will make Guangzhou reborn.

    In the past year, Guangzhou's great demolition and urban construction has taken on a new look. The next 3 months' sprint will be more impressive.


    Many times, the pace of urban pformation can not be imagined.

    Over the past year, the construction of the main roads around the city has disappeared without authorization. Whatever imagination you have, you can't catch up with the pace of urban pformation! Sometimes sigh, money is good! In Guangzhou, the most intuitive feeling is the change after urban pformation, and the deeper and internal change is the process of urbanization.


    The footwear industry in Guangzhou is tied up with the city, and is linked to many familiar places.

    Haoping street, Daxin Road, West Station Road, Zi Yuan Gang, Guihua Gang, Sanyuanli, Yatai, Xinshi, Tong De Wai, Shijing, Xiaoping, Xiamao, Jiahe, Yongtai, Shima, Jun Wo, Changhong, long GUI, Ren He, Qing Hu, Jiang Gao, Koyama, Taihe...

    Too many place names are linked together into a string of industrial chains.

    However, with the development of the industry over the past more than 10 years, many place names have witnessed the rapid rise of the industry, and also witnessed the gradual retreat of the industry.


    In the past century, it was thriving and thriving, and its decline and decline were still long.

    Sanyuanli, Yao Tai and Xiao Gang are not the former villages. The demolition and renovation will become a higher stage of the city streets.

    Outside the city, new towns enter villages.

    A real estate residential project is advancing to these traditional shoemaking bases, taking up the vacant land, winding villages, dismantling factories, moving back and forth into the house, and leaving the city all the way.


    This is the process of urbanization! The irresistible trend of the tide!


    Nothing can be stopped, nothing can be changed. The only thing we can expect is time, but how much time is left for us?


    When Liu Suilong was trying to popularize the new town on the west side of the road, who would have thought of the withering street? When the international shoe city was worried about the fence of the cement plant every day, who could think of the soaring sky? When the Xianglong Jia Digital Plaza was forced to pform, who could think of the brilliance of Jia Hao?


    It's not that we don't believe, but that times are changing too fast.

    When Fuli city starts in Ping Sha, when the new world of South of the Five Ridges, the rose garden of the times and so on are widely distributed from the road to the heap, when the old 106 national road widens the relocation of Zhen Tai, who can imagine that the process of urbanization will be so fast?! I really admire the theme of Shanghai World Expo and summarize it too well: the city makes life better!


    The subway traverses the northern part of the Baiyun shoe industry, and the Dragon Boat Festival is chosen as the largest resettlement town in northern Guangzhou.

    When the industrial villages in urban and rural areas are captured by urbanization, where should we go to the shoemaking industry?


    Facing the upgrading of manufacturing industry


    Although the government of Baiyun District has never put the leather industry into the pillar industry of the region, people all know that most people in the Baiyun District have the largest number of people in the industry.

    People know that Huadu District is one of the four pillar industries in the wind and light industry. Compared with Baiyun District, many people are very disdain.


    Anyone whose plate is bigger is clear to everyone.

    But why is it that the flowers are all golden dolls, but when they arrive at Baiyun, the government does not hurt the public's lack of love? The noisy Baiyun leather Festival is rushing through every time, but it is not as good as opening up the stalls.


    The leather industry is booming in the private sector. Why is it not always hard at the government level?


    Guangzhou was identified as one of the five major cities in the country last year, and the Baiyun District, which is expanding rapidly, will undoubtedly have a better and broader development prospect.

    Between reality and vision, we need to walk in a more serious way, and we need to look up at the stars.


    Whether an industry is suitable for local development needs to explore the essence of the industry, whether it represents the higher productivity of the local area, or represents the temporary advancement.

    Philosophers tell us that existence is reasonable.

    Over the past twenty or thirty years, the development of leather industry has undoubtedly promoted the development of local economy, representing some advanced nature.

    But to what extent will the advance be advanced? Where is the advanced to the end? This is both a judgement of the outcome and a comparative judgement.


    The conclusion of the comparison is clear and the outcome is very clear.

    In the planning of Baiyun District from 2011 to 2020 in the next 10 years, leather, including the footwear industry, has never entered the government's eye as an independent industry.

    More planning is always focused on airports, modern logistics, services and other industries, which is a reasonable explanation of government behavior.


    Of course, there is another important consideration that the industry brings prosperity to the city, but it also brings a lot of burden to the city.


    From another point of view, what is the economic nature of the footwear industry in Guangzhou? {page_break}


    Many people may be surprised that the author said this is a mystery and absurd argument.

    However, the author believes that the footwear industry in Guangzhou has distinct characteristics and is largely different from the footwear industry elsewhere.


    Guangzhou Baiyun, Panyu, Huadu and so on, the so-called shoe-making enterprises, there are no 5000, there are 3000.

    This is one of the many.

    There are more than 1/3 factories with factories and factories, and small factories which produce dozens of people are very small.

    Complete procedures, lawful operation and paying taxes according to law are few and far between.

    Such a production characteristic determines that its economic characteristic is that, apart from paying rent to local landlords, the factory rent can almost completely be independent of the local economy.

    The workers came to Guangzhou to earn money, left Guangzhou to go home, raw materials into Guangzhou, and finished products came out of Guangzhou.

    There is no inherent connection between means of production and means of production except for the land.

    Such an economic life can be self-contained and self fulfilling.


    What is the nature of such an economy? How similar is the two sides in the processing of raw materials, or export processing?


    Many people will wonder if this is the difference between Guangzhou and other places. Other places are not just like a large group of outsiders, but do not still "five certificates not complete". Do they still "tax evasion in accordance with the law"?


    It's different or different.

    The key point is to see where the wealth created by industry finally flows.


    Wenzhou is the boss of Wenzhou people. Quanzhou is the boss of Quanzhou people. The wealth created in economic activities is "taken from them and used for them".

    The footwear industry in Guangzhou is largely "unable to take advantage of it, but not to use it". Guangzhou is just a pfer station.


    Of course, this problem is already a social problem, not a purely economic one.

    It is worth thinking about and worth exploring.


    Therefore, under the impact of the wave of urbanization and under the "drive away" of the government planning, most of the Guangzhou footwear industry that combines the urban and rural parts can not escape the fate of "relocation" or "upgrading". This is only a "time" problem, not a "direction" problem.


    You can choose


    Guangzhou is the fashion center, model center, order center, production center, trade center and brand center of leather shoes industry and leather handbags. No one has different opinions on this.

    To sum up briefly, Guangzhou plays a core role in the domestic industry in the three aspects of design, development, production and processing, and marketing trade.

    Of course, in addition, you can also list more "centers".

    So many centres are not deserved, and behind every center are many vendors and practitioners supporting them.


    Next, every employee and company can choose to continue to play roles in the industry.


    You can do development and design, you can do product trade, you can do brand operation, you can do supporting services...

    However, I hope that when you are doing production and processing, you must think it over carefully.


    Macroscopically, the trend of the industry can not decide whether the business of the micro enterprise is good or bad.

    However, all people should understand this investment principle. If the direction is wrong, running is useless.


    For a region, the way to gain competitive advantage is only two kinds of cost strategy and differentiation strategy.

    The competitive advantage of the footwear industry in Guangzhou cannot be mainly based on the relatively low cost of labor, land, environmental services and other production factors. We must look for new growth poles.


    In terms of the leather industry in Guangzhou, the former government is equivalent to supporting the government.

    Therefore, the former good days should be further and further away. The road ahead can only go to industrial upgrading and structural adjustment.


    As for how to adjust and how to upgrade, this is a big issue.

    At least from the perspective of Lang Xianping's industrial biologic chain, primary and front-end (such as production links) need to be gradually abandoned; terminal and control (such as R & D, brand links) are in line with the direction of development.


    As for the trade link, this is the higher form of the biological chain, and also the city location of Guangzhou's "Millennium commercial city", so the government will support it.


    After the Olympic Games, Beijing has entered the post industrialization period, and the service industry has accounted for more than 70% of all economic activities.

    Guangzhou's economic development will also develop in this direction.


    Today, the leather industry in Guangzhou is from raw materials to leather finished products. From a large aspect, production is available, trade is also available, industry is very neat and the industry is strong.


    But I think you will be puzzled by these problems.


    How many years are there in thousands of shoemaking and supporting factories in Baiyun District of Guangzhou? Do you want to move out? Where do you want to move?


    Is the role of the professional market in the West shoe city of the Guangzhou Railway Station still so obvious? Is it still possible to speculation or speculation? Is it cost-effective or cost-effective?


    How long is the market for leather materials in Guangzhou? How long does it take to maintain three generations or only three years?


    How to adjust the industrial structure of Guangzhou shoe leather industry?


    Thirty years, Hedong, thirty years of Hexi, will there be more suitable new formats in the professional market?

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