Classic Marketing Of Clothing Enterprises: Event Sponsorship

Hot issue two: "event sponsorship"

The name "2007 China underwear model competition" and "the Chinese professional model contest" were sponsored by the two countries. They were directly involved in the operation of the event, and the image spokesmen of many professional model competitions were the new image of "Wei Xi Xi". The sponsorship of these events directly promoted the brand image.

In addition to directly sponsoring clothing and fashion competitions, there are many events for clothing companies to choose.

For example, Bosideng sponsored the 2007 Chinese college student Advertising Arts Festival Award, which lasted for half a year, and held a grand ceremony in 2008 and May at the grand center of CCTV.

A total of 20300 entries from 500 universities across the country participated in the competition.

Bosideng, as one of the proposition enterprises, has provided a good platform for college students to learn and exercise, and has achieved good social benefits.

At the same time, with a lot of creative and original design works, Boston also received the deep and positive brand communication of hundreds of thousands of college students at a very low cost.

During the period from May 2007 to September, Chinleck held the "Chinleck Cup" China's urban fitness long distance Gold Grand Prix in 5 major cities of Chengdu, Guangzhou, Xi'an, Hangzhou and Wuhan, which attracted the attention of businessmen, the masses and the media. The event matches the characteristics of Chinleck's sports brand, and its brand influence has been greatly improved locally.