"The First Garment Accessories Summit Forum" Will Start In Shanghai

It's hard to imagine how the top brands such as Chanel, Dior, Gucci and Calvinklein will enjoy a global reputation after leaving the buttons, zippers, ribbon, linings, lace and other unsung heroes. This is it. garment accessories They exist in every extreme detail of clothing. Therefore, they are the perfect interpreters of "detail decides success or failure". At present, with the rapid march of foreign brands, domestic Clothing brand Process accelerated, China's accessories industry, especially button manufacture and interlining. Manufacturing industry It has gained rapid development.

In order to realize the synchronous development between the excipient manufacturers and the garment manufacturers and designers, and to meet the needs of the industry's display platform for further exchanges and development, we successfully held the "summit of China garment accessories summit" and "new products exhibition" jointly held by the China Garment Association accessories Specialized Committee, China Fashion Color Association, China Hardware Association zipper branch, etc. on October 2010 18-19, for three consecutive years. The forum, launched in Shanghai, the fashion capital, will announce the fashion trend and technical benchmarking of garment and accessories industry in 2011 in the form of Summit Forum and new product conference. It will become the most popular event for the high-end industry in autumn and winter.

It is reported that the organizer of SEER media has deep industry resources and successful exhibition experience in the industry. Over the past three years, the summit forum of "accessories quality and clothing brand strategy" sponsored by SEER media has impressed the garment and accessories enterprises with innovative models, rich connotation and meticulous organization, creating a good interaction and communication atmosphere between accessories enterprises and garment enterprises. "The first China garment accessories Summit Forum and new product exhibition" is another extension of past achievements. It is a very bold attempt. Yao Jianjun, general manager of the excipient business department, thinks that as the key link of the apparel industry chain, garment accessories have the influence of "pulling the whole body and moving the whole body". However, no consensus has been reached in terms of industry and consumption level. There is also a serious lack of communication between accessories enterprises and garment enterprises. Wang Zhiwu, from the zipper branch of China Metal Products Association, believes that the current situation of the development of garment accessories enterprises and the development of fashion products is likely to hinder the process of Chinese clothing brand development, which is not conducive to the healthy growth of the apparel industry chain. Huang Weihua, general manager of Kangda weaving belt, said that the garment accessories industry needs more opportunities to communicate and display with the global fashion synchronization and trade integration. Over the past three years, we have been very optimistic about the activity platform built by SEER media.

As a matter of fact, although the brand consciousness of accessories enterprises that are not supplemented by materials are gradually awakening, but under the guidance of the idea of "quick success and instant benefit", which is generally concerned about the quality of clothing and design concepts, the excipient enterprises make too many frequent noises, and it is inevitable that they will have doubts about "winning the battle with the guests". The organizers believe that it is imminent to have a "most efficient exhibition" so that the society can fully understand the importance of garment accessories. Therefore, the organizers invited the authoritative experts from China's garment accessories industry, the top executives of enterprises and garment enterprises in the industry to have the backbone of decision-making power and suggestions. Participants will discuss the latest development trend of the excipient industry, high-tech products and demand. At the same time, aiming at the problems existing in the development of excipient enterprises and industrial chain, the paper puts forward solutions to fully meet the needs of every link in the industrial chain.

The participants decided the quality of the exhibition. It is worth mentioning that the first special conference of the latest excipient products will be selected from more than 2000 mainstream garment accessories enterprises, and 100 outstanding accessories enterprises will be selected as the main body of the conference. At the same time, the organizers will also select 10000 mainstream garment enterprises and traders from 30000 mainstream clothing enterprises in the country and invite participants. The participants are all the purchasing agents, fashion designers, and deputy general purchasing agents of mainstream garment enterprises and their traders. The professionalism and pertinence of participants and exhibitors are discussed, ensuring the comprehensive understanding and communication between accessories enterprises and garment enterprises. It is believed that the success of this event will have a positive and far-reaching impact on the development of China's garment accessories industry.