How Can An Enterprise Manage To Be Invincible?

September 26th, Hyundai

Therefore, life needs to be carefully managed, to bring benefits to others, and to create value for others as well as win win situation and win win situation.

How to plan your life and how to behave, others will like you, willing to cooperate with you, and finally get the recognition, understanding and appreciation of others, so as to realize your ambition in life.

Don't just put the "customer first" on your lips, stick to the wall, but to truly implement the action.

To create value for customers, to win customer satisfaction and loyalty, we must know the customers first, and have to make every effort to get more customer satisfaction with less investment.

This requires the marketers to understand the consumer psychology, to accurately grasp the customer's consumption characteristics, to increase the value of the target customers, to reduce the cost of the target customers, and to make every effort to "add one branch of fertilizer, reduce one minute and thin".

For example, the gift should be fastidious, the packaging should be exquisite, and the gift should be solemn when giving gifts, so that the customer can have face.

Marketers should constantly remind themselves that the focus of marketing is not business, but customers, and marketing should be changed according to the requirements of customers.

We need to provide customers with what they need, and we need to adjust them as the needs of customers change.

So all companies need to keep thinking about it, and businesses can spend a little more money to help customers save more.

Second, the employee is the core.

To have satisfied customers, we must first have satisfied employees.

Employees are people who make the enterprise goals become reality. Without employees' hard work and innovation, there can be no development of enterprises. Therefore, Drucker thinks that manpower is a resource rather than a cost.

People have great autonomy in whether or not they want to work hard. This is the biggest difference between human resources and other resources.

Therefore, human resources must play a great role, and must be employees willing to work well from heart, and the goal of human resource management is to make ordinary people do extraordinary things. This requires respect for employees, caring for employees, training and motivating employees.

In the era of change, if we can really motivate employees, enterprises will never win.

Alibaba will spend at least 20% of its energy and financial resources on improving the staff's office environment and training every year. The turnover rate of general enterprises is as high as 10% to 15%, while Alibaba's job hopping rate is less than 3.3% in successive years. Therefore, it won the first employer of CCTV2005.

Alibaba also advocates a warm, pparent and simple corporate culture, and uses values to unify ideas, thereby affecting everyone's behavior and finally forming a resultant force.

The purpose of work is not only to earn a living, but also to get a sense of achievement through work.

Ma Yun believes that the most important thing for employees to work is to have a happy work experience. He is well versed in the principle of "gathering money and dispersing people, gathering money and gathering people", and continuously increasing investment in employees, including increasing wages, dividends, increasing sales commission and investing in staff training.

About 4900 employees of Alibaba share the wealth effect of listed companies, with an average of 90 thousand and 500 shares per employee. The motivation of these millions of tens of millions of staff is not just for survival.

The hotline chain store has set an example for the labor-intensive enterprises to respect and motivate their employees. The management thinks that the needs of the guests are varied.

Therefore, the key to upgrading the service level is not training, but creating a working environment where employees are willing to stay.

Based on the above idea, the company provides various benefits for employees, such as free quality globrand.com accommodation and quality children education, giving employees trust and equal development opportunities, and encourages employees to innovate from two aspects of economy and spirit.

These initiatives enable employees to have a sense of belonging to the enterprise, thereby changing the passive work to take the initiative to work, changing the "I want to do" as "I want to do", so that every customer from the door to leave can be truly aware of its "five-star" level of detail services.

These efforts have also brought huge returns to the seafloor fishing industry. More than 30 of its chain stores have been steadily occupying the top spot of "best service" in the city.

Third, regard partners as hands and feet.

In order to form an efficient value chain through cooperation and provide satisfactory services to customers, enterprises also need to take care of the interests of their partners.

McDonald's pioneered a chain operation model that allows suppliers, franchisee owners and employees to work closely together to provide high quality services to customers.

Crocker, the founder of McDonald's, did not think the franchisee was an outsider, but a sincere cooperation partner. He said: "we must do our best to help the franchisee, and the success of the franchisee will ensure our success."

According to American research software, the main reason is that the distributors are not professional and dedicated.

Dealers are small scale wife and wife shops, unwilling to pay training fees and provide ideal salary for their employees. Their explanation is that the wastage rate is very high and investment will not get corresponding returns.

In order to solve this vicious cycle, sage software decided to provide free training for all dealers' staff and help them design progressive salary system, that is, the longer a person works here, the better the remuneration will be, and the cost more will be shared by distributors and distributors.

Soon after that, sales of sage software continued to climb, breaking through the growth ceilings that had seemed insurmountable before.

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Fourthly, the "rule" and "rule the world".

The growth of enterprises needs a healthy ecosystem, and managers should be careful to maintain this ecological balance.

Ambitious enterprises must fulfill their social responsibilities and contribute to the public, the environment and sustainable development.

As we all know, Henry Ford is the first production line in the world to use pipelining. The advanced technology has greatly improved the efficiency of automobile production. Ford can continue to pay low wages for workers at the time when labor supply exceeds demand, and earn higher profits by efficiency.

But he did not do so. He took the lead in raising wages for workers, letting workers rely on wages and buying cars, and turning producers into consumers. As other companies followed up, people who had the ability to consume cars quickly enlarged and developed a blowout in the auto market. Ford motor became the biggest beneficiary.

Wang Yongqing, an entrepreneur in Taiwan, was born poor. He became the "world king of plastics" and the richest man in Taiwan by virtue of his great understanding and hard work. He was praised as the "God of management".

There is an old saying in China that "wealth is not benevolent", but Wang Yongqing always carries on the belief that he is good at others and makes money with money. He persists in supplying raw materials with cheap quality to downstream customers. He believes that the interests of the clients are the best and that they can win the hearts of the people.

After its successful development, Wang Yongqing spent a lot of money to build many large hospitals without red packets. These hospitals named after "Chang Gung" have been adhering to the civilian line for more than 30 years, taking care of vulnerable groups, greatly improving the medical ecology of Taiwan, and becoming a great push for Taiwan's social progress.

The original intention to invest in charitable hospitals is, however, unprepared to get rich financial benefits. The current annual net profit is about 6000000000 yuan RMB, and its profit margin exceeds 15%, even more than that of most enterprises.

As the saying goes, colleagues are friends. Many companies regard their competitors as mortal enemies, and hate to put their opponents to death.

And I tell you a story of self sacrifice to save "rivals". In 1945, Ford automobile, which was once brilliant for a while, was in crisis. Not only internal management was out of control, products were unsalable, but labor and capital conflicts intensified. Henry Ford's only child early - Global Brand Network died. Sun Tzu Henry II seemed young and unable to shoulder the great responsibility.

In this case, Ford took away GM's senior manager Ernie Buri. At that time, Alfred Sloan, the head of GM, not only did not mind at all, but encouraged Bridge to pick more general-purpose elites to join Ford. He even prepared to find several closely related banks to work together to save Ford.

Is this story unbelievable? But it is not a fiction but a historical fact. It can be seen in Drucker's bystanders.

Rand Co in the United States has spent 20 years tracking 500 major world companies. It has been discovered that one hundred year old enterprises share a common feature, that is, they no longer pursue profit as the sole goal, but have the social goal of surpassing profits.

The bottom line of enterprise marketing is "do not give to others what you do not want to do," so that you can do no grudges to others. The highest level of marketing is "you want to stand up and build up people, you want to reach them," so you will have friends all over the world.

We all hope that you can go to a higher level, because this is also good for them. All the world has become your friend, and I hope you will succeed. As such, as Lao Tzu said, "only the husband can not argue, and the world can not contend with it", can we not reach the realm of Meng Zi's so-called "invincible"?