Children'S Shoe Brand CE Held 2011 Spring New Product Ordering Meeting

Recently, Australia children's shoes Brand -- CE held a three-day "Love Sharing" in Xiamen -- New Product in Spring 2011 order-placing meeting ”Wei Xiaodong, General Manager of Sino Australian Sporting Goods Co., Ltd., Wang Xiaojun, Marketing Director, Wang Duohong, R&D Manager and other company executives, as well as agents from all over the country distributor Shared CE children's shoes This is an important milestone on the road of development.

Although the meeting was postponed to the evening due to the obstruction of Typhoon "Vanyabi", it did not diminish the enthusiasm of the dealers.

The meeting kicked off in the speech of General Manager Wei Xiaodong. First of all, President Wei analyzed and summarized the sales of CE brand in the first half of the year, pointing out the shortcomings of the brand. He said that in the future, CE brand will focus on the four directions of team building, product research and development, production, and brand promotion, and continue to innovate and forge ahead, from competition to excellence.

He also pointed out that the future CE brand will develop in three aspects. First, in terms of product production, China Australia Sporting Goods Co., Ltd. has established and implemented production process control in strict accordance with the requirements of the national quality management system, introduced Australia's advanced production equipment, set up a special production center, and adopted a series of international standardized process management. From production to materials to sales, the production of each process is carried out in strict accordance with the procedures, and each process is operated in strict accordance with the production and operation specifications. The division of labor is clear, and they cooperate with each other, and are responsible for each layer.

Second, in terms of brand promotion, in order to reflect the core value of the brand, after the China Sunshine Foundation, CE brand once again joined hands with a pair of shoes assistance project, becoming the first signing enterprise of the project. By sponsoring this project, it can bring care to more poor children, which is CE's pursuit without regret.

Brand building is a huge project, and clarifying the future marketing direction of the brand is the key to give dealers confidence. At this meeting, Wang Xiaojun, the marketing director, analyzed the brand's future marketing strategy for us through the wonderful PPT presentation, practically strengthened the brand marketing investment goal, took technology as the core competitiveness, adhered to the brand's core value, and drew a market blueprint for CE's brilliant tomorrow.

Third, in terms of product research and development, CE has now officially entered into product technology marketing to explore market technology gaps and hot spots. The applied children's walking shoes with high protective functions have successfully applied for patents, and another product technology is under review. At the last agenda of this meeting, Wang Duohong, the R&D manager of CE children's shoes, explained the design concept and functions of new products for us, so that everyone could see the continuous growth and noble charm of CE brand. (