Women's Shoes City International Procurement Festival On The First Day To Take The Signing Of 1 Billion 500 Million Yuan.

　　 28, "2010 Fifth China" Women's shoes The international sourcing Festival and shoe culture tourism festival opens ceremoniously. Reporters learned from the organizing committee, the exhibition site, more than 3000 buyers from home and abroad through negotiation, reached an intention cooperation order nearly 1 billion 500 million yuan, women's shoes international procurement festival to get a beautiful opening.

This international procurement Festival, Wuhou Chinese women's shoes city actively introduced high-end brands in Italy, covering 4000 square meters of "Ifg" Chengdu flagship store opened on the opening day, guests, Italy Lazio International Affairs Committee Chairman, Italy member Jobeto Cassiani, Italy business union Chinese Federation Chairman Pan Yongchang and other Italy shoe salesmen group went to the scene. While Italy's high-end brands are entering and developing the Chinese market, Chengdu footwear industry is also quietly experiencing a new round of industrial upgrading. A large number of local shoe companies such as Wu Jun, Lu Lu, Cami and so on set off a marketing boom, and the awareness of creating their own brands has been significantly strengthened.

Thousands of buyers gather in Chengdu

1 billion 500 million orders are signed on the spot.

After the successful holding of the four international procurement Festival, Build platform Integrating the global advantage resources, the Chinese women's shoes make Chengdu shoe industry seize the opportunity.

October, held in Wuhou District, Chengdu, "China Women's Shoes Capital International" Procurement section "It has become one of the most influential footwear exhibition in China. Its size and influence rank first in the western region. The development of 7 years has made Chinese women's shoes sourcing festival the best platform for shoe companies to show their strength and expand their trade channels.

This procurement Festival, from Italy, the United States, Philippines, Thailand, Russia and other countries and Hongkong, Taiwan and other areas of hundreds of procurement companies and a series of heavyweight industry has arrived in Chengdu City, more than 3000 domestic and foreign professional buyers gathered together, "all sports shoes industry development (Chengdu) Forum", "international procurement Festival export trade fair", "new situation Russia trade solution briefing" and a series of internal and external sales docking activities, Chengdu shoe enterprises and major buyers have gained a lot.

28 afternoon, after several rounds of business negotiations, Jim La, Ant Milian, Pei Shida and other world-renowned purchasing traders and Wu Jun, Monroe, card, and so on, a number of Chengdu shoe enterprises reached a consensus, on the spot, signed intentional orders nearly 10 million pairs, is expected to be half a year, China's women's shoes will achieve the transaction amount of about 1 billion 500 million yuan. A person in charge of a company in Italy said that the quality and scale of Chengdu shoe factory exceeded all previous expectations. The world shoe production chain has already had the initial conditions for transferring to China and Chengdu.

Join the world shoe industry headquarters base

Footwear industry upgrading in Chengdu

The end of "grey customs clearance" and the global financial crisis have caused Chengdu shoe industry to suffer heavy losses, but it has also made Chengdu shoe industry firmly determined to take the road of brand. After the opening ceremony, "interpretation 2010 - global footwear industry development (Chengdu) forum" was held. Participants and experts represented the core issues such as "brand operation and cross border transformation in the development of the 2010 industry", "innovative development of new channels and traditional footwear industry", and "Chengdu footwear industry's financing and listing" and other core issues, so as to make suggestions for the development of Chengdu's footwear industry. Chengdu shoe business owners generally feel that Chengdu shoes are large, but sales and brand added value are not high. In the future, we must pay more attention to brand and marketing, take positive measures to deal with the market crisis, strengthen the publicity of Chengdu shoe's own brand, consolidate the export share, expand the domestic market, and enhance the brand awareness of Chengdu shoes in the consumers.

"Chengdu is now short of two materials: high-end shoe materials and experienced management and operation personnel." Zhang Huarong, chairman of the Asian Footwear Association and chairman of the world footwear base, told reporters that this is not only a short board of Chengdu footwear industry, but also an opportunity for Chengdu footwear industry, which contains huge business opportunities. Through strategic cooperation with the shoe base of Dongguan, the two sides will make greater progress in the new round of complementary advantages.

According to the briefing, Zhang Huarong signed a strategic cooperation framework agreement with the Dongguan footwear dealers group and the Dongguan footwear industry headquarters base and the Chinese women's shoes city. The two sides will establish a long-term cooperation mechanism to jointly develop the domestic and international footwear market and carry out a new round of close cooperation. Dongguan's world footwear base and Chengdu women's shoes will become a community of interests, sharing resources, sharing information and sharing interests. On the basis of the framework strategic cooperation agreement, the two sides will provide services for the footwear enterprises in both places, take the world's new materials and new technologies into the Chinese market, join the world market competition with an open eye, and promote the upgrading of Chengdu footwear industry and integrate with the world shoe industry.