Anta's Turnover Increased By 22.6% In The First Half Of 2010.

By the end of June this year, ANTA Sports Products Limited The net profit of the group increased by 25% to 760 million yuan per annualized period. Turnover Annual growth of 22.6%, gross margin increased 2.2 percentage points to 43.7%. During the period, the average selling price (wholesale price) of footwear products increased by 2% to 96.9 yuan, and clothing products also increased by 7.1% to 49.6 yuan. The average cost of shoes sold has dropped by 4.6%. Footwear sales increased by 9.3% to 18 million pairs, and clothing products also increased by 26.4% to 32 million 500 thousand.

During the period, the number of Anta stores increased by 461 to 7052. The total sales area increased by 9.9% to about 776 thousand square meters. The average sales area increased from 107 square meters to 110 square meters. The Group expects that Anta stores, sports life series and children's series stores will be increased to 7400, 600 and 350 by the end of this year. Management said that the FILA store increased to 200 by the end of the year, believing that the brand made a profit contribution in 2012 and was a bright spot for group growth. In the first half of the year, advertising costs accounted for 12% of the turnover. In the second half of the year, the cost of the Asian Games would be increased.

The group announced earlier that orders will be ideal in the first quarter of 2011. Order amount Over the same period last year, more than 23% growth was recorded. The average selling price of sports shoes and clothing also increased by more than 5% per year. The proportion of shoes, clothing and accessories was similar to that of the same period last year. The volume of orders and average selling price recorded a significant increase, mainly benefiting from product mix optimization, as well as the application of quality materials and advanced technology. Brand and channel management are outstanding and enhance the confidence of distributors and franchisees.