How Does The Face Saving Chinese Clothing Industry Have More "Face" In The World?

To love face and face is a deep-rooted cultural value of our Chinese people.

Cao Tingrui, deputy director of the textile department at the Yalu Chinese clothing Sustainable Development Summit held in Jiangsu during the International Fashion Festival, was commissioned by the Ministry of industry and information technology, the deputy director of the textile department, said that the brand is a concentrated expression of the comprehensive strength and economic strength of a country. The process of economic rise of a country is the process of brand development and expansion, and the economic position of the United States is based on multinational corporations and big brands.

Brand embodies the strength and image of a country. The former Japanese prime minister once said: "in international communication, SONY is my left face and TOYOTA is my right face."

However, the brand status of China's clothing industry is hard to say "face".

Therefore, Cao Tingrui believes that the main body of brand building is enterprise, but the government must do something. If there is not a standardized, fair, orderly and healthy market environment, it will be difficult to create an independent brand if the enterprise is excellent and the product is of high quality.

We should lay emphasis on formulating development strategies, set up a joint and vertical working mechanism jointly promoted, create a good market environment, cultivate a number of key brands, and achieve brand internationalization.

Xu Kunyuan, vice president of the China Textile Industry Association, also said at the forum that the brand has become an important element in the competition of the country, region and enterprise. Good brand is the pass of the market, and the sales volume of the brand is better in the market, and the brand is an intangible asset.

But Xu Kunyuan also pointed out that the market economy is the creation and invention of human society, created by millions of people.

The market is realized through the exchange of commodities. What is the core value of market exchange? One is to create value for consumers.

The basic logic of market economy is: first, we must benefit others. First, we must first make others happy. If we want to get profits, we must first satisfy consumers, and provide products and services that satisfy consumers and create value for consumers. This is a core.

The two is the exchange of market economy. One of the most important values is credibility.

Brand is integrity and credibility, which can give consumers long-term value.

The core value of the brand is also in this place.

Despite the long way to go to build our own brand, Chinese textile and garment enterprises are full of confidence.

Cao Tingrui pointed out that in the construction of clothing independent brand, we also have the advantages: first, the industrial foundation is solid; two, the market consensus has been established; three, the brand awareness is enhanced; four, the consumer market is broad.

Therefore, for enterprises, the brand strategy should be a centennial store strategy, not to say that bigger or high-end brand.

The key is product development and innovation. We must constantly satisfy the psychological changes of consumers. Every year, new products will be launched to make the products full of vitality.