How Can We Always Have Good Design? Dialogue With Corona, Chief Design Consultant, Ma Weiming

CORONA2011 new product

Of

Inspired by the essence of "ecology", it advocates "finding balance in the forest and the sea", so that the audience can feel the atmosphere of warm spring trees, and the wonderful feeling of the beautiful waves of ocean paradise, presenting the impression of freedom and nature.

This season

Creatively combining black and white tones with rosette, sea blue and other colors perfectly presents visually new joy, while the combination of simple style and soft element creativity gives rise to a completely new look.

Vitality, revealing a delicate beauty of seduction.

Reporter:

What is the profound meaning of the theme of "the essence of life"?

Ma Weiming: this time

The new product launched the two major themes of "exotic prosperity" and "deep sea spirit", in CORONA black and white.

On the basis of the combination of magnificence, creativity and individuality, the theme of this season will be most incisive.

Dense plants and vigorous animals show a sense of beauty and luxuriance. These patterns are the perfect choice for making spring clothes.

CORONA, based on black and white tones, creatively add bright color and dynamic pattern elements, not only can appreciate the fashion of personality fashion, but also savor CORONA's close to nature's spiritual journey.

Reporter: in the creation of this new product, you think the most distinctive one.

What is it?

Ma Mingwei: there is a series of fashion show, which is the theme of seasoning. Why do you ask me? Because I think fashion is like cooking, and it is necessary to cook a dish of food. Although the raw materials are important, seasoning is also important, because condiments make the taste of food more diversified, and I take chili sauce, sweet sauce, mustard and other stimulant color seasonings as inspiration. The more than 80 sets of clothes are mainly red, with other different seasoning colors, and the reflection is good at that time, and also impressed the audience.

Reporter: why do you always have good design, skills, persistence, timing and luck? Which is more important?

Ma Mingwei: in fact, a good design must have a good idea, but the most important thing is to stick to and perfect it to meet its own requirements, because design is not achieved overnight. If there is a good standard, I believe that opportunity and luck will come naturally.

Reporter: how do you look for inspiration when you lack of inspiration?

Ma Mingwei: in fact, design has become a procedure. Through observing different things, we can produce a design and no specific things. It can be the characteristics of the trend, or the decoration of restaurants. I am used to writing with the brain, instead of drawing it all the time.

Personally, I pay more attention to clothing in different times and value their clothes.

And I seldom lack inspiration. When there is no inspiration, my work may not be very pleasant, but I can always perform well in commercialized clothes.

Reporter: Corona has 15 years of brand history. 15 years is a watershed for a brand. What are your expectations for Corona's development in the future?

Ma Mingwei: in fact, 15~20 is not very different. The goal is to stand in the direction of the trend leader, add new elements to the design every quarter, and have unique characteristics, so that Corona's position in the fashion industry is even higher.

In the future, as Corona's chief designer, she hopes to diversify the women's clothing brand.

It will soon be ready to develop new men's clothing brands.

At present, Corona has developed to Thailand, Russia and other places, hoping to move towards internationalization in the future.

Reporter: what are the main features of Corona's autumn and winter new products this year?

Ma Weiming: the design style of autumn and winter this year is two styles of fashion casual wear and fashionable business dress.

It mainly shows the fashion, personality and charm of urban women.

Reporter: please tell consumers about the popular elements of autumn and winter this year. What is the embodiment of brand new design in autumn and winter?

Ma Weiming: this season adopts the contrast method of plane and stereo. It is used as a design of collision in fabric. In garment design, pleat, crease, fold and fine pleats are used to perfect the combination of technology theme and female beauty. In addition, the extra large block printed flowers combine with the way of abstract pattern to create vivid visual effects.

The contrast between natural fabrics and blended fabrics is also a major feature of autumn and winter Corona. Cutting techniques, pavilion style shoulder lifting design, sleeve sleeves are closer to the shoulders than traditional locations, so as to ensure that the shoulder shoulder ratio is maintained after adding shoulder pads, and the balance is balanced through the distinctive lapel design, such as the use of different styles of dress green fruit collar. In the trend of synchronization between Corona and international fashion trends, we can also see that rivet and piling beads are very popular this season, for the whole body decoration or local zipper design, flash buttons and metal buttonholes design to spread the fascination of popular locomotive charms.

Reporter: what is the fashionable color of Corona's autumn and winter new products?

Ma Weiming: there are many colors in autumn and winter. But in this season, Corona still insists on its black and white main colors. Another big point is that it is the first time to join a very bold fashion color red.

Reporter: what color will the brand play? What kind of female charm does this color show in autumn and winter clothing?

Ma Weiming: as we all know, black and white eternal classic collocation is the main symbol of Corona, and the use of red in this season's products is the finishing touches, which makes the wearer even more highlight the taste and beauty of personality.

Reporter: what fabrics will become the main materials for autumn and winter clothing this year? How to reflect the fashion quality of the wearers?

Ma Weiming: the main hits this season are two windbreaker fabrics, which have worn the products of the two seasons of autumn and winter, and also run through the costumes and accessories.

We start from the intrinsic design of fabrics, extending from inside to outside, and using various techniques to make fabrics alive.

Breaking the traditional dogma, using embossing and embroidery to create kaleidoscope effect.

Reporter: please give a picture of the most fashionable autumn and winter this year, including clothing, shoes and hats, accessories and so on.

Ma Weiming: let's look at the new pictures this season. This should be more convincing.