The Development Of Tennis Is Fast &Nbsp; Sporting Goods Merchants Wait For The Opportunity To Divide The Cake.

Recently, domestic professional sports brand PEAK held a news conference in Guangzhou, officially signed as an official partner of the international women's professional network WTA Tour Asia Pacific region, and signed WTA star Olga Gwatersova.

This is

After signing WTA, PEAK will get production.

PEAK has not only played a deep role in the field of basketball, but also has followed its international vision after expanding into the tennis field.

In recent years, tennis has become increasingly popular in China. According to a set of survey data from the China Tennis Association, 130 million Chinese are interested in tennis, and 5 million of them often play tennis, which is comparable to that of France, a big tennis country.

Since Li Ting and Sun Tiantian won the first Olympic gold medal in 2004, China has appeared tennis stars such as Sun Shengnan, Zheng Jie, Yan Zi and so on. Chinese enthusiasm for tennis has been quickly ignited, and Chinese fans are more aware of the infinite potential of tennis in China.

It is understood that the current international tennis tournament held in China has Shanghai masters, China net WTA, China net, Guangzhou Open tennis tournament, ITF international competition, ATP, WTA and other sports alliances. These events have all taken a fancy to China's huge market.

Tennis, a once noble movement, has been popularized not only in professional sports venues, but also in the campus, into the community, and gradually towards "civilians". The group of participants is growing larger and larger, and is developing rapidly every year.

At present, although the domestic tennis market is still in its infancy, when the tennis sports in China are pregnant with vitality, many sports brands have been aiming at this potential market to serve the opportunity and launched a battle for International Tennis resources.

At this time, PEAK signed a high profile with WTA. Before that, many brands such as Hongxing Erke, Anta and Lining began to plan the cake market.

Hongxing Erke's idea of promotion is youth, fashion and sunshine. These three points have been perfectly embodied in tennis. In view of this, since 2005, when the tennis differentiation strategy was creatively put forward, Hongxing Erke began to seek for development and breakthroughs in the field of tennis. Through the continuous sponsorship of tennis competitions and the excavation of international players, Hongxing Erke's influence and reputation in the international tennis arena rapidly increased.

Since joining the Guangzhou women's tennis open in 2005, Hongxing Erke has sponsored four consecutive events, such as sponsoring Guangzhou 2007 and Nanjing Tennis Grand Prix in 2008.

In 2009 and 2010, Hongxing Erke had numerous measures in tennis: exclusive title ITF XiaMen Railway Station title, love to join the Shanghai ATP1000 masters competition, help WTA future star Vic Meyer to enter the four nets of the US, the Abu Dhabi Tennis Championships, the signing of the Madrid Madrid open.

It can be said that Hongxing Erke's understanding and understanding of international tennis is becoming more and more thorough, and the requirement of sponsorship is not merely staying at the brand exposure level.

Hongxing Erke is currently sponsoring the highest specifications of the event is the Shanghai ATP1000 masters, is also second only to the four Grand Slam of high specification events.

And Hongxing Erke's goal in the future is definitely to enter the four Grand Slam, not only the players who are sponsoring the stadium, but also the all-round cooperation. I believe this moment will be realized in the near future.

In July this year's Wimbledon double final, Hongxing Erke signed the German champion Philip Przysnel and his partner Maer's combination to win the Wimbledon men's double championship. This is also the first time the Chinese local sports brand has appeared in the men's Grand Slam final.

After a series of movements in tennis, the market also gives Hongxing Erke a huge return. Now, Hongxing Erke tennis shoes products account for 15% to 20% of the whole footwear, while most of the other brands are less than 5%.

In 2009, Anta successfully signed a tennis star Jankovic in Australia. In April, it signed the number one player Zheng Jie of Chinese women's network. In July, Anta's "daring to be more perfect" TV advertisement began to play in CCTV. It announced that a series of tennis strategies of Anta brand were officially launched, and promoted the popularization and professional development of tennis in China in a solid step.

Another big player Lining played in tennis. Lining signed a contract with ATP player Ljubicic in 2007 and became a ATP partner. Lining also signed a Chinese tennis star Yan Zi as its brand spokesperson.

The tennis industry full of potential has great attraction for consumer brands.

Each brand through the sponsorship competition, sign the ball star, strong intervention in the tennis field, in promoting the development of tennis, at the same time, also make their brand in specialization, internationalization, product diversification has been comprehensively promoted, and has also won a larger market share.