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The Operation Mode Of Jewelry Chain Stores

2010/10/27 11:54:00 106

In recent years,

The Chinese people

The earth is raging like a raging fire, and there is a wave of personal entrepreneurship. In the process of continuous exploration and exploration of many entrepreneurial ways, the chain operation of jewelry has begun to laugh at the surging baptism.

Here, Liu Jack marketing consultant organization explores the success factors of jewelry chain operation through the successful operation of Korean Pu Xiuxiu jewelry chain as a case, hoping to provide some useful references for many jewelry chain business entrepreneurs, so as to find a successful Da Finch code at an early date.

Precise positioning of center target center

Market demand is the starting point and final destination of enterprise management.

With science

technology

And the development of productive forces, fierce competition strongly calls for the emergence of market positioning.

Because under normal circumstances, due to the geographical environment, cultural background, income level and other factors, the needs of consumers often show some differences, sometimes this difference is very obvious.

It is difficult for any enterprise, whether small or large, to satisfy all the needs of all consumers, and it is not economically reasonable.

This requires differentiation and integration of the market, so as to select a specific customer group as the target market for enterprise services.

Now the domestic chain ornament Market is a market that has not been broken down. Large and small jewelry chain stores are mixed up. Many small workshop chain jewelry shops simply do not make professional market positioning, so the franchisee has no profit and eventually gives up the business.

It is very important to make a profitable brand and choose a reliable brand.

Shortly after the official entry into the Chinese market, Korean Pu Xiuxiu jewelry occupied the highland of the market in one fell swoop.

accuracy

Market positioning is inseparable.

Pu Xiuxiu jewelry market positioning is high quality and low price, the main consumer group positioning in the 13 to 27 years old young girls, most of the high school students, such people advocate individuality and freedom, have strong consumer demand, love fashion and popularity, idolatry, accept new things faster, consumption is basically impulse consumption, not only the pursuit of jewelry style also pursue quality, but because there is no income or income is not high, the price is more sensitive.

Therefore, Pu Xiuxiu jewelry quality, low price and low market positioning will be able to meet the needs of target consumers.

At the same time, this market positioning has also been favored by some women over the age of 27, providing a broad market space for franchisees and agents.

Efficient business circle planning

The choice of location for opening a business is very important. Some people say that location accounts for seventy percent of the success factor.

Although this statement is exaggerated, the importance of site selection is evident.

The envy of the industry is Pu Xiuxiu jewelry shop location success rate is almost one hundred percent, as we all know, location is an important factor in the success of jewelry chain operation, in addition to site selection two level approval system (local monopoly and headquarters), Pu Xiuxiu jewelry chain also has a careful business planning process.

For example, Pu Xiuxiu jewelry will analyze every newly joined market, divide the business district, and determine the maturity and stability of the business circle according to the company's own market positioning, and determine the target business circle. Finally, it also calculates the flow of people in the target business circle.

At the same time, we analyze all the successful Pu Xiuxiu jewelry chain stores.

1. The busy streets, downtown areas and bus stops near the traffic flow and traffic convenience.

Two, target market frequent haunted shopping malls, clothing city, women's special shopping malls;

Three, take advantage of Pu Xiuxiu's own products, such as obvious advantages, strong personality characteristics and strong competitive strength, to enter the business circle of "getting together" in the same industry.

Four, residential areas with high population density and large population, and the surrounding areas of colleges and universities.