Five Prescriptions For Treating Common Problems In Start-Up Companies

Starting a business is not a honeymoon but a protracted war of strength. Entrepreneurs are refined, and talking too much or thinking well is not necessarily effective. Throw them into the stove to see if there are several fire kings who will climb out themselves.

The start-up company is very happy.

Common venture 1: sales figures and forecasts are one hundred and eight thousand miles apart.

[symptoms]: in order to make an impulse for idea, start a business and find out that the product is out of the question.

When many companies have no money in the bank, there are still few customers.

[cause of illness]: if a start-up company has a sales forecast, it is not to do it to give oneself courage, but to do it for VC.

Basically, there is no business model that can be completely planned in the world. The so-called "one shot of a gun is cancelled". Idea is good enough to be recognized by the market.

[drug]: * there is no need to recruit sales director in start-up company, CEO is;

* the first phone call that the company opens is to call your prospective customer first, then remember to call the customer everyday.

* first of all, one or two customers are working hard, and with their actual combat cases, they can boldly cheat other customers.

* Don't dream of breaking the market with money. First, the success of startups depends on "accuracy", and second depends on word of mouth.

Common venture 2: change faster than plan

[symptoms]: companies are scrambling to make plans and directions constantly changing, changing and changing.

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[cause]:1. company lacks real business mode. CEO is like a fly in the dark.

2. the company does not have a management system, or a person has the final say, everyone wandering around a person's mind, or is "collective leadership".

3., there is no clear market target, fear, lack of security, constant adjustment of strategy, unlimited addition of new product functions.

[medication]: * identify a "goal" and determine a "completion time", guided by "results", without reaching the target and not changing.

* if you can't find the target, find a "imaginary enemy", such as a competitor, as your own reference frame and surpass your opponent.

* avoid "collective leadership" and distinguish responsibilities and functions of teams and departments. Each task is put into the interface of a responsible person and an order, and anyone who makes a mistake is asked to settle accounts.

* streamline the team, recruit less people and recruit good people, so that one can do two people's work instead of two people doing one's work to avoid overstaffing.

3 of entrepreneurial failures: the main players resigned on Friday before leaving work.

[symptoms] the things that teams leave are often sudden, resolute, deadly and hard to catch up with.

[etiology]: the team can not see hope, do not see clearly their role, do not get a clear command, in a word, you lose confidence in this CEO.

[Medicine]: * entrepreneurship is not a matter of the company, it is a matter of the whole team.

* giving everyone a clear sense of responsibility, purpose and sense of achievement.

* brainwashing the team: "entrepreneurs" and "office workers" are different. "Starting a business" needs to work hard. "Work" is waiting for work hours; entrepreneurship is nothing to do; work is the best thing to do; start your own business and take responsibility as much as possible; start to work for the future (equity) and work for wages.

* boldly opening up new people and letting them take the lead. Do you have a prestigious degree on your resume?

* everyone in a big company is a worm. Everyone in a startup must be a dragon.

4 common venture: Entrepreneurship brothers brotherhood

[symptoms]: entrepreneurs are brothers. They have shares in the company. He is also the boss. You can't take him.

[etiologies]: just like being in love, seeing each other is all good points, getting married and finding out that the other side is full of shortcomings. The cooperation between the founders needs time to run in and test. Friends start their own businesses together, and each of them has sealed themselves as CEO, CTO and COO.

[drug]: * the founder of a company is both a shareholder of the company and a manager of the company.

As a shareholder, things will be resolved at the shareholders' meeting and at the management level.

* although the founders founded the company, they are not necessarily the most suitable companies.

* establish independent directors of the company to give neutral opinions and suggestions, acting as "marriage psychologists" among founders;

* founder is an invaluable asset in a start-up company. No matter how serious the problem is, no one else will be more loyal and loyal to the company than he or she is, and if the founder leaves, the start-up company will surely lose its strength. It is the best policy and the best way to leave others. Of course, the founders also need to improve their quality, moderation, humility and even self sacrifice.

Venture capital 5:VC investment delay in place

[symptom]: startups are in urgent need of capital, otherwise they will be closed soon. VC says they are good, but no one is throwing money.

[cause of disease]: sales revenue did not come in. There was no money in the company's account.

[Medicine]: myrrh, with only a few words of advice:

* investing in others when the company is running out of food is like waiting for a rabbit.

* there are six months' money in the company's account, half of CEO's salary, three months' money, CEO's stop pay, and one month's money.

* if someone in the team is willing to pay the money to continue with you, maybe "a spark can start a prairie fire"?

* another option is to resolutely stop moving forward. The troops are disbanded in place, so that they can not ask for the embarrassment and embarrassment of Grandpa asking grandma to ask for money. Failure on the way to start a business is not a surrender. Failure is a tuition fee, so that we can make a comeback and start again next time.

Starting a business is not a honeymoon, but a battle of strength.