E-Commerce Is No Less A Recipe For Becoming A WAL-MART.

At present, the rapid development of e-commerce has become the first choice for many young people. But for CEO, who wins and touches for more than more than 10 years in the Internet circle, it is not a "mouse click" easy thing to start selling on the Internet. The first entrepreneurial direction is not accurate, and it lost about 10000000 yuan in half a year. The second venture has just started for over a year. In his view, the complexity of doing e-commerce is no less complicated than that of WAL-MART.

start

Toy sales deficit

In April 2008, Bi Sheng began to start business under the instigation of Lei Jun, a famous investor.

He and Lei Jun each took some cash, plus $2 million from venture capital, and opened an e-commerce website "Le Tao".

After one night, they decided to sell toys because they were "clapping their heads". The reason is simple: there are three hundred million school-age children in China, and few people on the Internet sell toys. The market may be very large.

But he soon found that this road went wrong, on the one hand, China's

Linger

The pformation has been brewing for more than half a year.

Looking at the rest of less than 1 million dollars, Bi Sheng began to summarize the causes of failure: first, the size of the toy packaging varied, resulting in considerable difficulty in warehousing and distribution; second, toys were difficult to pport, some could not be pported by air, some materials were easily damaged, and the excessive volume of freight was higher than gross profit.

His experience is that standardized products are most suitable for online shopping.

I thought about everything from head to toe, and finally thought that selling shoes could avoid the above.

Success

Unsuitable return to win word of mouth.

Many e-commerce companies are selling shoes online. For example, Taobao has opened up an area of footwear, and what is its competitive advantage? Bi Sheng, through a large number of market research, found that there are two big barriers to purchase shoes online, one is whether they are genuine or not, two is that they are not suitable for shoes.

The measures launched by Le Tao net are very bold. In addition to the promise of a false ten, they also tell users that if they do not fit, a check on the receipt can be returned directly to the logistics personnel.

At the same time, he also contacted and negotiated with a brand dealer to resolve brand licensing.

After more than a year's hard work and good user reputation, Le Tao has finally achieved the forefront of the market, with more than 500 thousand registered users and a monthly income of about 10000000 yuan.

On e-commerce:

Electronic commerce is not just a simple way to hang products on the Internet. It is an efficient integration of information flow, capital flow and logistics.

For example, logistics, a two thousand square meter warehouse filled with 3~4 shoes, every minute has orders to deal with, including ordering, return, replacement, replenishment and other different categories, all incoming and outgoing shoes need to be checked again, each person on average every day to deal with thousands of pairs of shoes!

Talking about entrepreneurial experience:

1. attitude should not be too impetuous.

2. diligence and dream.

3. financing and networking are very important.

4. word of mouth brings users.