Baofeng Footwear Industry Is The First To Open Up Domestic Fashion Slippers Enterprises In Line With The International Trend Culture.
November 2nd hearing 2008 Beijing Olympic Games, sports Marketing In the arena, many businesses enjoy "Sports". Business opportunity " In 2010, World Expo, known as the "economic Olympics", also tested entrepreneurs' business vision. Some experts predict that the economic benefits of World Expo in Shanghai will be 3.49 times that of the Beijing Olympic Games. World Expo The "bonus" of the economy is likely to be "one step ahead" in the next market competition.
Expo economy is heating up 5 major products.
There are business opportunities where there are people. Whether it is the Olympic Games or the just concluded World Cup, or the ongoing World Expo, the economy will always be the highlight. It is estimated that among the 70 million visitors to Shanghai Expo, the number of outbound passengers is close to 49 million, bringing about 111 billion 700 million yuan of new consumption. It is estimated that in the face of the huge business opportunities of the Expo, the first thing to be benefited is the Gaestgiveriet Hotel, catering, consumer goods retail and other popular economy in eastern China.
But what has never occurred to everyone is that in the past few months of the Expo, a group of neglected 5 categories of products, "horse, slippers, folding fans, umbrellas and cola", have become the most popular items in World Expo. Among them, the news of "148 yuan and a pair of slippers rush to buy and sell goods" is particularly eye-catching.
"Little slippers" favored by the world stage [an error occurred while processing this directive]
Every session of World Expo in history has brought about great changes in life styles and concepts. The theme of Expo 2010 Shanghai is "Better City, better life". It is the first time that World Expo has taken the theme of city as its theme. It is also following the trend of urbanization in the world. It also leads to another core concept, "low carbon" life.
There are three reasons why little slippers are so popular in Expo Park: first of all, its low carbon design concept coincides with the spirit of the Expo; moreover, it is inextricably linked to its own comfort. Third, as the Expo area is bigger and the weather is hot, some people say that to visit World Expo, we must do all kinds of preparatory work and have five "strength": perseverance, footpower, endurance, manpower and waist strength. So slippers Expo Park is selling well.
As a leader in the brand operation of China's slippers, the Baofeng new international Baofeng new slippers in Hongkong is officially entered into the Expo by the relevant agencies entrusted by the World Expo Bureau, and the first domestic fashion slippers enterprises are in line with the international trend culture. As a brand new, unique and fashionable way of life, Baoren slippers conform to the theme of the Expo and break the old technology, market and consumption pattern, becoming the fashion label of the new consumption era. This time, Baofeng shoe industry entered the World Expo. The first step on the world stage was the small slippers, which opened the first attempt for the domestic fashion slippers enterprises to integrate with the international trend culture.
"Foreign trade background" highlights non-traditional quality
With the change of people's life concept, slippers are becoming more and more popular for comfortable and casual shoes. Since 2001, the sales of slippers in major shopping malls in the country have been growing by more than 10%. However, because most of them are old fashioned and have a single color, consumers are not enthusiastic about buying, and the size of the industry is very limited. Slippers have always been a marginalized role.
The Baoru New Style Slippers entering Expo Park are based on the more than 10 year foreign trade background of Hongkong Baofeng new international. In the design concept, they subvert the tradition, change the image of "slippers not going out" and plastic quality in the past, take the lead in introducing the trend of Chinese and foreign designers, put forward the positioning of new slippers in the domestic market, focus on the fashion crowd in the city, let slippers not only enter the room, but also become the mainstream footwear consumption form in mass market, and become the innovator of consumer traditional slippers consumption concept.
In terms of product positioning, we should lock in high-end consumer groups, using natural leather, EVA environmental protection materials and advanced production technology in Europe and America, so that products can remove harmful elements and truly achieve the perfect unity of health, comfort and beauty. Baoren slippers are fashionable fashion with their bright colors, environmentally-friendly shoes and new styles. They become "fashionable favorites" for many occasions such as office, leisure and social networking.
Analysts pointed out that Baoren slippers to lead the trend of fashion concept, the international leading quality, diversified styles, and the current consumer's arbitrary fashion needs, coupled with the upstream cost of exhaustion, slippers are popular. {page_break}
Opening up a new era of "fashion consumption" for Chinese slippers
After leather shoes and sports shoes, Chinese slippers are estimated to be the third pole Market of footwear industry with a sales volume of about 100 billion. In 2010, Hongkong Baofeng new international, which has more than 10 years of experience in foreign trade, promptly grasped the growing maturity of the brand consumption of China's sandals, and leveraged World Expo to fully expand the domestic market.
According to industry sources, Baofeng shoe industry has become the "2010 Shanghai World Expo licensed manufacturer and franchised retailer". This opportunity is based on the advantages of many years' foreign trade export quality, global fashion culture selection, and Asian Designers alliance, and has won many competitors through multiple rigorous tests. While Baofeng shoe industry shows its new fashion life concept under the collision of multiculturalism, it also proves to the world the charm of Chinese fashion slippers brand.
According to incomplete statistics, the brand of Baoren slippers has now built nearly 1000 terminal stores in the country. The new fashions are designed hundreds of times each year. It breaks through the limitations of past slippers such as space, season and other factors, so that both feet can be liberated from traditional leather shoes and sports leisure shoes and completely throw away the "home" hat.
Now, at the summit of this decisive battle in 2010, Baofeng shoes industry has embarked on the world stage with its fashion and rhythm. A charm fashion craze has swept across China and the whole world, thus opening up a new era of "fashion consumption" for Chinese slippers.
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