Job Hopping Is No Longer Popular, And Working Happiness Is Most Important.
Employers and employees are two aspects of interdependence. People want to work for famous employers, but also hope employers can care more about themselves, help to achieve career development and help balance work and life. In an uncertain economic environment, people's desire for promotion, salary increase or even job hopping is weakened, and the pursuit of work brings happiness.
The popularity of enterprises is most sought after by talents.
According to the survey of over 13000 people in the workplace, corporate brand plays a positive role in attracting talents and retaining talents.
Among them, more than half of the respondents expressed more emphasis on "high degree of corporate visibility", and only a small number of people work towards "entrepreneurs' popularity".
Despite the great impact of the financial crisis, wholly foreign-owned enterprises still maintain high attractiveness.
Up to 42% of respondents preferred.
Europe and America
About 22% of enterprises and 18% of them favor state-owned enterprises and large private enterprises respectively.
Feng Lijuan, an HR expert at an institution, thinks that Chinese enterprises, represented by large state-owned enterprises and private enterprises, are increasingly paying attention to talent strategy and employer brand building, but European and American enterprises are more systematic and more strategic in building employer brand.
Although Microsoft, IBM and other companies have reduced their recruitment, these
enterprise
They still invest steadily in the relationship with universities and even secondary schools, and pay attention to the imperceptible influence of brands on students, including continuing to provide internship positions. The company's top executives take part in campus recruitment, providing staff with system training such as entry, language, management skills, professional skills and so on, and developing potential of employees as much as possible.
In brand promotion, European and American enterprises not only have more channels, but also focus on promoting the good facilities, environment, system environment and development environment of enterprises.
Comparatively speaking, the employer brand strategy of Chinese funded enterprises change with the change of enterprise management, and more relies on "salary" to attract and retain talents.
Working happiness beyond salary and benefits
Job hopping is not easy because of the increase in salary and the slow pace of job promotion.
Pursuit
"Happy work".
37% of respondents said they preferred the pleasure of work to themselves.
Next is the sense of achievement that work brings to oneself.
When describing what is "happy work", most of them say that "work content is self interest", "work content is constantly changing, not repetitive" and "working pressure is small".
However, only 15% of people are willing to be "one person more than one job". More people want to work "clear division of labor" and colleagues perform their duties.
Feng Lijuan said that with the increase of income and the abundance of material, more and more people want to work and live independently, and work hard and enjoy full life. Workaholics will become scarce.
On the other hand, due to economic uncertainty, the rate of return on investment in work is reduced, but work is the main source of income. People are swaying and struggling in the "life first" or "work first".
Employers care more about employees than in content.
The survey shows that employees want to be concerned by employers, and their requirements for employers' business ethics are second.
Only 3% of respondents were more concerned about corporate social responsibility than their employers.
Regarding "career success", 27% of people are more dependent on enterprises to provide employees with opportunities for development, 25% of them believe that their internal motivation is the first and 21% of them believe that personal talent leads to career success.
At the same time, the most effective channel to promote employer brand is employee word of mouth. Employers' integrity, ability, concern and fairness are the four main factors that influence employee reputation.
However, only 19% of respondents said their managers were concerned about their employees' thoughts, and more than half of them thought their performance had nothing to do with their performance.
Feng Lijuan, a human resource expert, said caring for employees is also a social responsibility of enterprises. Over the past ten years, the competition for talent and the rate of employee turnover remain high. The investment of employees in the care of employees has increased year by year. However, under the economic fluctuation, most employers undoubtedly put the short-term operating income in the first place. At present, the behavior of enterprises concerned about employees is mainly based on the rules and regulations of enterprises, and the formal meaning is greater than the content. The sense of pleasure and achievement, the balance between life and work, and the influence on employers depend mainly on the efforts and adjustments of the employees themselves.
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