"11Th Five-Year" Laid The Foundation For Shoe Enterprises To Break Through.

Huajian group is a sample of pformation and upgrading of traditional export processing enterprises. The Economic Committee of the Dongguan Municipal Committee of the CPPCC recently released research data, saying that in recent years, about more than 1200 raw materials processing enterprises have been pformed into "three capital" enterprises. In the first half of this year, there were 313.

A few years ago, when other enterprises were satisfied with the low end foundry processing cost, Huajian group began to do two things: integration of industrial chain and multi polarization of production.

This pformation has enabled Huajian group to survive the difficulties of increasing the cost by 12% and decreasing the profit margin from 8% to 10% to 2% to 5%.

Self produced raw materials, accessories and moulds for high quality finished shoes.

The bigger pformation of Huajian group is the industrial upgrading brought about by independent research and development, self created brand and cooperation with service brand.

In a single family building in Dongguan headquarters of Huajian group, more than 2000 employees are engaged in R & D work, which is a R & D center established by Huajian group.

In addition, Zhang Huarong has recruited nearly 30 professional designers from Italy, Brazil, Spain and other countries.

Zhang Huarong also began to try to "borrow the ship to sea" - to cooperate with some potential brand of service, and to create shoes with good design, excellent quality and fast delivery, to help them grow in 3 years, and then to share with these service brands for the final listing.

"What we are most powerful is R & D, manufacturing and fast supply. We use our decades of production experience to cooperate with their advanced business operations, and then share cooperation, which is a common interest combination."

Zhang Huarong said.

Now, how to diversify risks has become a topic of Zhang Huarong's daily reflection.

He even started picking orders to limit the purchase orders of single customers to 30% of Huajian's total capacity.

Huajian group is a sample of pformation and upgrading of traditional export processing enterprises.

Not only is the Pearl River Delta and Yangtze River Delta enterprises, but also the mainland enterprises are capturing pformation.

"In October 2006, it exported 20 million dollars, 20 million yuan in domestic sales, and nearly 200 million yuan in sales throughout the year.

By October 2010, it had exported 5 million US dollars and sold 250 million yuan in domestic market, and it is expected to achieve 500 million yuan in the whole year. "

Sheng Jialin, chairman of Yiyang Yihua aquatic products Co., Ltd. released a bunch of data in one breath.

This country's largest freshwater fish fillet processing export enterprises, foreign trade declined, domestic sales soared, from "walking on one leg" to "two pronged approach".

Sheng Jialin said: "the renminbi is gradually appreciating, and the simple export is bound to face more export and less money, so we begin to adjust our strategy and gradually start the domestic market."