Corporate Marketing Is Winning In Hot Spots.

　　 No plan, no Marketing As long as you understand, I can be more courageous.

In this era of advertising bombing, no one will face up to the planning, but only raise his hands to surrender.

Conforming to the big environment, it will save a lot of energy and cost by taking advantage of the situation. "A gentleman moves with each passing hour", "a gentleman is born different, and a good thing is false."

There is a saying, "I am here when something happens". enterprise It's a shaping. brand It is a great opportunity for most small and medium enterprises. The reason is that we do not have so much capital and resources, but that does not mean that we are helpless. There is no lack of beauty in the world, but the lack of beauty. In the same way, marketing opportunities are everywhere. The key lies in whether we can open up a new path or even a bit of whimsy. We must abandon the bombardment of money and shells and the wantonly gambling strategy of turning money into gold and turn to rigorous and individualized marketing strategies. We can also make a fortune in front of powerful companies and take a place in the marketing events like stars.

All roads lead to Rome. As long as the target is clear and the route is correct, the destination can also be reached.

One, whimsy.

The 2010 World Cup in South Africa has made the magic octopus Paul. This is a typical ingenuity. With the sensitivity of animals, it will create a sensation of global events.

Under the influence of the octopus emperor, the click rate of the official website of the Oberhausen aquarium in the German city has increased sharply, and the number of tourists who want to visit the aquarium has also increased significantly. So that Spain bought the octopus at a premium, and Germany would not sell it. When the whole world is talking about this amazing octopus, I don't know how many times the boss behind the aquarium woke up in the dream: how much cheaper and better marketing is there in the world?

In the world cup of football World Cup, the German Orb Hallson aquarium has not spent one cent to become the biggest winner in the world cup marketing platform. Is this enlightening to China's small and medium enterprises?

　 Two, win by surprise. network marketing

According to statistics, China's Internet users have reached 400 million, becoming the most Internet users in the world. Network marketing has also become an important means of promotion and sales for many enterprises. Many small and medium-sized enterprises rely on network marketing to create popularity quickly. Some of them even form direct sales growth points, or even achieve extraordinary normal development. The Internet has become the most easy place for enterprises to create miracles.

Compared with the two media such as newspapers and television, the direct promotion cost of the network is very low.

A special concern is given to how Baidu's customers do Expo marketing. Most of them are small and medium-sized enterprises. They can not invest huge amounts of money into the official sponsors of the Expo. However, the demand for holiday vacations, souvenirs production and sales, exhibition services and foreign language translation are all opportunities for them. When there are those who wish to visit the Expo or those who serve the Expo, these small and medium-sized enterprises usually put their products and service information accurately through searching marketing services. For them, only a few thousand dollars in advance can be launched through search engine marketing, and can get a variety of data to understand the effect of putting in, and timely optimization and adjustment. To a large extent, this can solve the problem of relatively limited marketing expenses and inefficient evaluation of SMEs.

We have to go out of the overwhelming Internet advertisement and grow rapidly and grow up in a short span of two years, and have gained popularity in the short term and have achieved great success.

Van guest's tactics are different, it is the first time that domestic e-commerce enterprises do large-scale offline promotion. If the popular progeny regenerates the previous generation, then the customers must explore the Internet again. The forerunner's footsteps are bound to bring the industry's vibration and even shuffle. When the traditional entity stores scramble for landing on Taobao and Jingdong, the rising customers are growing confidently and reversely, not barbarism or domineering. It is said that customers spend tens of millions of dollars, outdoor advertising is the top gun, and then other subway and other outdoor media will follow up, and more importantly, customers will launch their own new businesses and offline stores. Seeing Wang Han, 36 years old, at the mango platform for "Yue Yue Yue", you know that the bearded uncle has begun to learn the way of online shopping, and try to use TV old bottle to order new wine. The mission of new youth is not to break up and break together, but it is more difficult to establish. Therefore, the new culture advocated by them is to discard old customs and habits, and implant the most advanced spirit.

　 Three. Look for communication excitement.

Some big events can always arouse social concern and public interest. As long as we find the right entry points, we can combine the enterprises, products and events skillfully, and try to let consumers spontaneously participate in the communication, and create the real value beyond the event. The ideal proves that a marketing method that can attract consumers to participate in interaction will often get a better reward.

Let's take a look at how the major portals interact during the world cup.

The Tencent uses green as its dominant tone. It seems that people can experience stimulation on the green field. They can also learn about the world cup at the first time, and can also see comments on related events. Sina also ingenious, using the "onlookers World Cup" to attract more netizens attention, tens of thousands of micro-blog real-time reviews, 24 hours all-weather refresh, unusually hot, not inferior to Tencent. The Chinese YAHOO's "who will accompany you to watch the World Cup" is also to seize the hearts of the majority of users. YAHOO's unique trick is better than Tencent and Sina, not only the participation of fans, but also attracts a lot of "pseudo fans".

Dongfeng Nissan has a unique style of landing on the theme of the world cup. It is understood that the enterprise from 32 fans of consumers in the selection of 8 players, after almost brutal "fierce battle", finally, two athletes stand out as the South Africa World Cup "Super Fans". They will receive 100 thousand monthly salary during the world cup in South Africa. During the world cup, the two "part-time journalists" will interview and watch the ten matches between the Dongfeng Nissan Qi Jun and the world cup in the world cup. They will report the World Cup matches and the information along the way through CCTV-5 in prime time every day. At the same time, the two "Super Fans" will represent the Chinese fans of hundreds of millions of football fans to the world and show the Chinese fans' profound and magnificent history and culture.

100 thousand yuan part-time monthly salary has become a gimmick of this marketing event, no matter how people comment, at least let everyone know and remember the car brand. This topic may still be mentioned until the next World Cup, or even a long time ago. This marketing strategy has a profound effect on brand awareness.

Shopping malls are like battlefields without gunfire, but smoke is everywhere. How to create miracles and dominate the market in small and medium-sized enterprises is a major problem facing many enterprises. I hope this article can help you. Sometimes "bringing ism" is the most useful way.