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    Mcglaughlin'S Listing Opened The Banner Of Expansion, Causing Greater Pressure On Peers.

    2010/11/6 13:11:00 61

    Mcglaughlin

      

    "

    Loss of voice

    "For the two quarter,

    Mcglaughlin

    Come back again.


    In recent days, Mcglaughlin issued a heavy blow to the SEC and submitted the IPO application to the NASDAQ in October 26th to "cash" his plan to land in the US stock market in the fourth quarter of this year. Before this, all sorts of negative topics, the rumors of the listing plan frustrated and the "silence" from the moment did not have a fundamental impact on the relevant market plan.


    To build a global operation center covering an area of nearly 140 thousand square meters has further raised the banner of Mcglaughlin's market expansion. According to the plan, Mcglaughlin is expected to achieve about 200000 daily packages, thereby greatly enhancing its market radiation and online business coverage.


      

    Fourth quarter

    list


    Mcglaughlin initially submitted relevant documents to the securities and Futures Commission on 7 October to apply for listing on the NASDAQ Exchange.

    Less than 20 days later, Mcglaughlin completed the NASDAQ listing tour, becoming China's first B2C e-commerce listed company, and the first online listing brand of China's clothing industry.


    According to the relevant information provided by Mcglaughlin, the US listed, Mcglaughlin sold 11 million 740 thousand shares of American depositary shares at a price of $11 per share, raising a total of about $129 million 170 thousand.


    As a domestic clothing brand started up by mail order, grew up in the network business, and has made efforts in the physical store business in recent years, Mcglaughlin's successful listing has hit back all sorts of negative rumors surrounding him.


    In early 2010, there was constant news that Mcglaughlin was scheduled to fail in the fourth quarter of this year's listing plan, and will have to postpone it later.

    At the same time, being ridiculed for the listing of "service projects" to the pformation of the physical store business strategy has not achieved the desired results, Mcglaughlin was partially considered to have encountered a series of development difficulties.


    However, Mcglaughlin did not give much clarification to the anecdotal rumors. After two quarters, Mcglaughlin suddenly broke out in the "Silence". He completed the fourth quarter's listing target according to the original plan and became the "B2C first stock of China".


    To attack


    Mcglaughlin's "ice breaking" will undoubtedly stir up waves in the field of e-commerce. Relevant analysts say, at least in the field of e-commerce, Mcglaughlin will hopefully pull up the curtain of industry consolidation and set off a wave of listing expansion.


    For example, the listing and subsequent expansion of Mcglaughlin will impact on a number of clothing online brands such as fans, and may accelerate their IPO speed.


    According to information provided by Mcglaughlin, after the listing, Mcglaughlin plans to raise $15 million of the fund-raising funds to enhance the electronic commerce infrastructure, 29 million 500 thousand US dollars will be used to build new logistics centers and warehouses, and 6 million 500 thousand US dollars for the improvement of stores. The remaining funds will be used for the daily operation of enterprises.


    This means that Mcglaughlin will expand the scope of its business distribution, strengthen its online channel competitiveness, expand its business volume, and expand the online market of the two or three tier cities.


    Almost simultaneously with Mcglaughlin's listing, as a "matching" plan, Mcglaughlin announced recently that it will build a global operation center covering nearly 140 thousand square meters in Wujiang, Jiangsu.

    This shows that the preparation of integration has begun.


    In this regard, Gu Beichun, President of Mcglaughlin, said that after the completion of the global operation center, the shopping experience of Mcglaughlin customers will be upgraded to a new height.


    "The global operations center will undertake many important businesses including Mcglaughlin's R & D, procurement, wholesale, logistics, after sales, and become the organizational hub for Mcglaughlin to radiate the whole country."

    Gu Beichun said, "with the rapid development of Mcglaughlin's business, especially the implementation of multi brand and department store strategy, it is imperative to build new warehousing and logistics centers.

    After the completion of the global operation center, Mcglaughlin's daily delivery can be increased to about 200000, and the distribution speed will be shortened by one to two days.


    For a long time, Mcglaughlin has undertaken most of its warehousing and distribution business in the storage center of Songjiang, Shanghai, but the center has less than 40 thousand packages per day, unable to meet Mcglaughlin in the expansion.

    The expansion will enable Mcglaughlin to radiate a deeper market.


    "Apart from Wujiang, Mcglaughlin has built several sub centers throughout the country, and will further expand its business to invest in more new sub centers.

    Since this year, Mcglaughlin has set up sub warehouses in Beijing, Guangzhou and Chengdu, and has greatly improved the efficiency of distribution.

    Gu Beichun said.


    The construction and operation of the new operation center will make Mcglaughlin's online business more competitive, help to improve the market share of the first tier market, form a large scale, and take the first place in the remote inland market, which is difficult to deal with in the past e-commerce.


    Now, after listing, Mcglaughlin will have more capital to achieve these plans, which will create greater competition pressure for similar competitors, such as van customer.

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